Monika Rajput

Senior Executive Marketing Manager at CloudMoyo
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Contact Information
us****@****om
(386) 825-5501
Location
Pune, Maharashtra, India, IN

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Credentials

  • Critical Thinking for Better Judgement and Decision-Making
    Project Management Institute
    Feb, 2021
    - Nov, 2024
  • Finance Foundations: Risk Management
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • STRATEGIC THINKING
    Project Management Institute
    Feb, 2021
    - Nov, 2024
  • Google Cloud Platform Essential Training
    CompTIA
    Jan, 2021
    - Nov, 2024
  • International enrichment program in Singapore
    wheels of Innovation
    Sep, 2017
    - Nov, 2024
  • New Product Development and Brand Management
    Indira School of Business Studies
    Mar, 2017
    - Nov, 2024
  • Leadership and Career Development Program
    Stratecent Consulting
    Jan, 2017
    - Nov, 2024
  • ADVANCED GOOGLE ANALYTICS
    GOOGLE ANALYTICS ACADEMY
    Jan, 2021
    - Nov, 2024
  • Google Analytics
    Google Analytics Academy
    Jan, 2021
    - Nov, 2024
  • Mobile Experience Certification Exam
    Google Digital Academy (Skillshop)
    Sep, 2022
    - Nov, 2024
  • Campaign Manager Certification Exam
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Shopping ads Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Apr, 2022
    - Nov, 2024
  • RESEARCH ANALYST
    National Institute of Securities Markets (NISM)
    Feb, 2019
    - Nov, 2024
  • NISM V A MUTUAL FUNDS DISTRIBUTOR
    National Institute of Securities Markets (NISM)
    Mar, 2018
    - Nov, 2024
  • Basics of Financial Modelling and Valuation
    Udemy
  • Fundamentals of Digital marketing
    Udemy
  • IRDA
    Insurance Institute of India
  • basics of business analytics
    Udemy

Experience

  • CloudMoyo
    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Senior Executive Marketing Manager
      • Nov 2022 - Present

      Currently I am handling B2B Digital Marketing activities for Cloudmoyo that includes : 1. Brand Marketing activities on online platforms 2. Campaign Management and structuring 3. Leveraging Social Media Marketing 4. Working on Search Engine optimization 5. Performance analysis through Hubspot, Google Analytics, Data Studio 6. Creating Communication Framework and Content Strategy 7. Planning and Executing end to end Digital channels activities 8. Engaging with cross… Show more Currently I am handling B2B Digital Marketing activities for Cloudmoyo that includes : 1. Brand Marketing activities on online platforms 2. Campaign Management and structuring 3. Leveraging Social Media Marketing 4. Working on Search Engine optimization 5. Performance analysis through Hubspot, Google Analytics, Data Studio 6. Creating Communication Framework and Content Strategy 7. Planning and Executing end to end Digital channels activities 8. Engaging with cross functional teams for various business requirements 9. Researching and working on multiple tools like Clodura, Webinar and Email Marketing platforms 10. Creating campaign strategies for B2B Marketing for 2023 Show less Currently I am handling B2B Digital Marketing activities for Cloudmoyo that includes : 1. Brand Marketing activities on online platforms 2. Campaign Management and structuring 3. Leveraging Social Media Marketing 4. Working on Search Engine optimization 5. Performance analysis through Hubspot, Google Analytics, Data Studio 6. Creating Communication Framework and Content Strategy 7. Planning and Executing end to end Digital channels activities 8. Engaging with cross… Show more Currently I am handling B2B Digital Marketing activities for Cloudmoyo that includes : 1. Brand Marketing activities on online platforms 2. Campaign Management and structuring 3. Leveraging Social Media Marketing 4. Working on Search Engine optimization 5. Performance analysis through Hubspot, Google Analytics, Data Studio 6. Creating Communication Framework and Content Strategy 7. Planning and Executing end to end Digital channels activities 8. Engaging with cross functional teams for various business requirements 9. Researching and working on multiple tools like Clodura, Webinar and Email Marketing platforms 10. Creating campaign strategies for B2B Marketing for 2023 Show less

  • Bajaj Finserv
    • India
    • Financial Services
    • 700 & Above Employee
    • Digital Marketing Manager Performance Marketing
      • Feb 2020 - Nov 2022

      • Managing digital marketing channels for Digital, CD, LSF, REMI categories for online platforms like Bajaj Mall, Bajaj Finserv.in and Experia Web. • Identifying market opportunities for building and nurturing top to bottom Funnel, Inbound, Outbound and Remarketing channels. • Working closely with agencies, brands, content, data, businesses and other support functions to ensure daily performance improvement. • Strategizing content optimization on online platforms, creatives, ad copies,… Show more • Managing digital marketing channels for Digital, CD, LSF, REMI categories for online platforms like Bajaj Mall, Bajaj Finserv.in and Experia Web. • Identifying market opportunities for building and nurturing top to bottom Funnel, Inbound, Outbound and Remarketing channels. • Working closely with agencies, brands, content, data, businesses and other support functions to ensure daily performance improvement. • Strategizing content optimization on online platforms, creatives, ad copies, UTM tracking, products merchandizing , campaign performance and inventory management. • Planning new events, launches, online sales, Brand schemes, promotional offers and discounts. • Tracking and Reporting of monthly performance, targets vs actuals, trend data, key insights and new initiatives. • Performing category management, demand generation, conversion and personalization for e-commerce platform. • Driving media planning, budget optimization, new channel acquisition and on-asset prospecting. • Executing and Monitoring campaigns across multiple advertising platforms (like Google, Facebook, Instagram, LinkedIn, Twitter) • Retargeting consumers with Email, Whatsapp, SMS, Notifications and Social media platforms. • Reviewing and validating campaign workflow, marketing automations, end to end customer journeys, channel mix and asset mix. Projects • Social Media Marketing for new domain launch - Agency onboarding, MCC account setup, Account structure, Campaigns structure, Campaigns migration. • Long Range Planning and Strategy - Universal Search, Social Media Marketing, Whatsapp campaigns, E-commerce platform optimization, New capabilities, Customer Data Platform, Content Management, Web Partners Stores, Dealer Store Front, Google My Business. • Annual Operating Plan - FY 22-23 Business model, Funnel Movement and Improvisation, LOB expansion, Cost Optimization, Inbound, Outbound and Remarketing channels growth, New Channels and Revenue Sources. Show less • Managing digital marketing channels for Digital, CD, LSF, REMI categories for online platforms like Bajaj Mall, Bajaj Finserv.in and Experia Web. • Identifying market opportunities for building and nurturing top to bottom Funnel, Inbound, Outbound and Remarketing channels. • Working closely with agencies, brands, content, data, businesses and other support functions to ensure daily performance improvement. • Strategizing content optimization on online platforms, creatives, ad copies,… Show more • Managing digital marketing channels for Digital, CD, LSF, REMI categories for online platforms like Bajaj Mall, Bajaj Finserv.in and Experia Web. • Identifying market opportunities for building and nurturing top to bottom Funnel, Inbound, Outbound and Remarketing channels. • Working closely with agencies, brands, content, data, businesses and other support functions to ensure daily performance improvement. • Strategizing content optimization on online platforms, creatives, ad copies, UTM tracking, products merchandizing , campaign performance and inventory management. • Planning new events, launches, online sales, Brand schemes, promotional offers and discounts. • Tracking and Reporting of monthly performance, targets vs actuals, trend data, key insights and new initiatives. • Performing category management, demand generation, conversion and personalization for e-commerce platform. • Driving media planning, budget optimization, new channel acquisition and on-asset prospecting. • Executing and Monitoring campaigns across multiple advertising platforms (like Google, Facebook, Instagram, LinkedIn, Twitter) • Retargeting consumers with Email, Whatsapp, SMS, Notifications and Social media platforms. • Reviewing and validating campaign workflow, marketing automations, end to end customer journeys, channel mix and asset mix. Projects • Social Media Marketing for new domain launch - Agency onboarding, MCC account setup, Account structure, Campaigns structure, Campaigns migration. • Long Range Planning and Strategy - Universal Search, Social Media Marketing, Whatsapp campaigns, E-commerce platform optimization, New capabilities, Customer Data Platform, Content Management, Web Partners Stores, Dealer Store Front, Google My Business. • Annual Operating Plan - FY 22-23 Business model, Funnel Movement and Improvisation, LOB expansion, Cost Optimization, Inbound, Outbound and Remarketing channels growth, New Channels and Revenue Sources. Show less

  • OYO LIFE India
    • India
    • Hospitality
    • 100 - 200 Employee
    • Area Supply Manager
      • Jul 2019 - Feb 2020

      RESPONSIBILITIES: 1. Identifying and finalizing new homes and commitment for maintaining relationship with all stakeholders to run home business profitably 2. Manage revenue, sell-able inventory, operational expenses and guest experience to deliver a strong top and bottom line 3. Responsible for end-to-end business development of the assigned area; includes planning, hiring and building home supply 4. Proposes potential business deals by contacting… Show more RESPONSIBILITIES: 1. Identifying and finalizing new homes and commitment for maintaining relationship with all stakeholders to run home business profitably 2. Manage revenue, sell-able inventory, operational expenses and guest experience to deliver a strong top and bottom line 3. Responsible for end-to-end business development of the assigned area; includes planning, hiring and building home supply 4. Proposes potential business deals by contacting potential partners; discovering and exploring opportunities 5. Guiding the Operation team to ensure a seamless and effective elevation of the on-boarded homes to exact OYO standards in the least possible time 6. Engaging with different stakeholders - vendors, property owners, local and central cross functional teams to deliver the best operational excellence 7. Deliver and stellar guest experience and profitability. Show less RESPONSIBILITIES: 1. Identifying and finalizing new homes and commitment for maintaining relationship with all stakeholders to run home business profitably 2. Manage revenue, sell-able inventory, operational expenses and guest experience to deliver a strong top and bottom line 3. Responsible for end-to-end business development of the assigned area; includes planning, hiring and building home supply 4. Proposes potential business deals by contacting… Show more RESPONSIBILITIES: 1. Identifying and finalizing new homes and commitment for maintaining relationship with all stakeholders to run home business profitably 2. Manage revenue, sell-able inventory, operational expenses and guest experience to deliver a strong top and bottom line 3. Responsible for end-to-end business development of the assigned area; includes planning, hiring and building home supply 4. Proposes potential business deals by contacting potential partners; discovering and exploring opportunities 5. Guiding the Operation team to ensure a seamless and effective elevation of the on-boarded homes to exact OYO standards in the least possible time 6. Engaging with different stakeholders - vendors, property owners, local and central cross functional teams to deliver the best operational excellence 7. Deliver and stellar guest experience and profitability. Show less

  • HDFC Bank
    • India
    • Banking
    • 700 & Above Employee
    • Relationship Manager
      • May 2019 - Jul 2019

      Managing High Net worth customers of the Bank. Achieving the business targets assigned in terms of cross selling, enhancing and upgrading the High Net Worth relationships. Profiling customers and provide financial products to meet the customer needs. Providing Financial planning & Investment advise. Administering & monitoring database of High Net Worth Individual (HNI) customers; ensuring adherence to service standards of the bank and regulatory compliance as laid down by the RBI… Show more Managing High Net worth customers of the Bank. Achieving the business targets assigned in terms of cross selling, enhancing and upgrading the High Net Worth relationships. Profiling customers and provide financial products to meet the customer needs. Providing Financial planning & Investment advise. Administering & monitoring database of High Net Worth Individual (HNI) customers; ensuring adherence to service standards of the bank and regulatory compliance as laid down by the RBI and other regulatory authorities Acquiring, developing & servicing long-term relationships with High Net Worth Individual (HNI) clients; prospecting and identifying new leads for achieving targeted business Suggesting and encouraging purchase of higher value products for up-selling by bringing out its benefits and advantages to the customers Monitoring portfolio performance of clients for increasing business & services of the products Managing all transaction processes and delivery of services; providing services to existing customers and supervising all aspects of customer relationships activities for increased business Identifying opportunities by cementing relationships with existing clients for cross-selling (TPP) products and achieving operational excellence targets & deadlines within time Enhancing the client satisfaction score through regularly interacting with clients and ensuring that queries and escalations were addressed on time Ensuring deepening of existing Current & Savings Accounts through cross-selling of products Discussing financial requirements and rendering advisory services related to products & services of the bank to personal and business clients. Handling a team of 5-6 Marketing executives.

    • Personal Banker
      • Jul 2018 - May 2019

      Managing High Net worth customers of the Bank. Achieving the business targets assigned in terms of cross selling, enhancing and upgrading the High Net Worth relationships. Profiling customers and provide financial products to meet the customer needs. Providing Financial planning & Investment advise. Administering & monitoring database of High Net Worth Individual (HNI) customers; ensuring adherence to service standards of the bank and regulatory compliance as laid down by the RBI… Show more Managing High Net worth customers of the Bank. Achieving the business targets assigned in terms of cross selling, enhancing and upgrading the High Net Worth relationships. Profiling customers and provide financial products to meet the customer needs. Providing Financial planning & Investment advise. Administering & monitoring database of High Net Worth Individual (HNI) customers; ensuring adherence to service standards of the bank and regulatory compliance as laid down by the RBI and other regulatory authorities Acquiring, developing & servicing long-term relationships with High Net Worth Individual (HNI) clients; prospecting and identifying new leads for achieving targeted business Suggesting and encouraging purchase of higher value products for up-selling by bringing out its benefits and advantages to the customers Monitoring portfolio performance of clients for increasing business & services of the products Managing all transaction processes and delivery of services; providing services to existing customers and supervising all aspects of customer relationships activities for increased business Identifying opportunities by cementing relationships with existing clients for cross-selling (TPP) products and achieving operational excellence targets & deadlines within time Enhancing the client satisfaction score through regularly interacting with clients and ensuring that queries and escalations were addressed on time Ensuring deepening of existing Current & Savings Accounts through cross-selling of products Discussing financial requirements and rendering advisory services related to products & services of the bank to personal and business clients

    • Management Trainee
      • May 2018 - Jul 2018

      Business development, Client Servicing, Managing customer portfolio, Customer profiling, Financial advisory for customer, Understanding customer investment pattern Improving Brand Awareness, Promotions for new launches, Scoping for new products, Customer Relationship Management, Handling customer queries. Personal banking services to managed and non managed customers. Analysing assigned market, customers and their needs Analysing banking industry, latest… Show more Business development, Client Servicing, Managing customer portfolio, Customer profiling, Financial advisory for customer, Understanding customer investment pattern Improving Brand Awareness, Promotions for new launches, Scoping for new products, Customer Relationship Management, Handling customer queries. Personal banking services to managed and non managed customers. Analysing assigned market, customers and their needs Analysing banking industry, latest trends and doing competitors analysis. Acting as a financial planner for customers. Negotiating with clients on daily basis. Handling team of 9-10 persons for sourcing business and providing better customer service. Achievements: • Exceeded Monthly Targets by 60%. • Updated customer database by 40% in few weeks. • Contributed 30% of total retail asset target of the branch. Activities: Young Talent Winner at HDFC Bank Ltd 2018.

  • ICICIdirect
    • India
    • Financial Services
    • 700 & Above Employee
    • Marketing Intern
      • May 2017 - Jul 2017

      Analysing market for various investment vehicles in Pune region. Doing customer analysis and profiling, Using various techniques of market research. Analysed customer awareness and perception about various investment vehicles through online feedback forms and questionnaire. Understanding customer investment pattern. Business Maximization through lead generation. Making weeking reports, Client Servicing through customer interaction. Personal meeting with clients and… Show more Analysing market for various investment vehicles in Pune region. Doing customer analysis and profiling, Using various techniques of market research. Analysed customer awareness and perception about various investment vehicles through online feedback forms and questionnaire. Understanding customer investment pattern. Business Maximization through lead generation. Making weeking reports, Client Servicing through customer interaction. Personal meeting with clients and understanding their needs. Improving Brand Awareness, Promotional activities, Customer Relationship Management, Learned how to work in a team, understanding client's requirement, providing right solution to the client with the help of data analysis and data mining. Converted large marge market data to useful information for generating better business. Achievements: • Completed the target of promoting Mutual Funds to 600 customers and its benefits through ICICI Direct.com. • Exceeded monthly target by 40%. • Converted 10 non investors to Mutual Funds investors and generated revenue by Rs.10,00,000. • Achieved prepaid brokerage plans by Rs.1,00,000 in few days. • Updated customer database by 30% in few weeks. Show less Analysing market for various investment vehicles in Pune region. Doing customer analysis and profiling, Using various techniques of market research. Analysed customer awareness and perception about various investment vehicles through online feedback forms and questionnaire. Understanding customer investment pattern. Business Maximization through lead generation. Making weeking reports, Client Servicing through customer interaction. Personal meeting with clients and… Show more Analysing market for various investment vehicles in Pune region. Doing customer analysis and profiling, Using various techniques of market research. Analysed customer awareness and perception about various investment vehicles through online feedback forms and questionnaire. Understanding customer investment pattern. Business Maximization through lead generation. Making weeking reports, Client Servicing through customer interaction. Personal meeting with clients and understanding their needs. Improving Brand Awareness, Promotional activities, Customer Relationship Management, Learned how to work in a team, understanding client's requirement, providing right solution to the client with the help of data analysis and data mining. Converted large marge market data to useful information for generating better business. Achievements: • Completed the target of promoting Mutual Funds to 600 customers and its benefits through ICICI Direct.com. • Exceeded monthly target by 40%. • Converted 10 non investors to Mutual Funds investors and generated revenue by Rs.10,00,000. • Achieved prepaid brokerage plans by Rs.1,00,000 in few days. • Updated customer database by 30% in few weeks. Show less

  • Bajaj Finserv
    • India
    • Financial Services
    • 700 & Above Employee
    • Live project
      • Aug 2016 - Aug 2016

      Sales Maximization, Client Servicing, Understanding needs of the customer, Converted cash customers to Bajaj card customers Improving Brand Awareness, Promotions for new launches, Customer Relationship Management Achievements: • Completed the daily target of promoting zero interest financing schemes to 20 customers and convinced them to take finance. • Exceeded monthly target by 20%. • Converted 30 cash customers to Bajaj card customers. Sales Maximization, Client Servicing, Understanding needs of the customer, Converted cash customers to Bajaj card customers Improving Brand Awareness, Promotions for new launches, Customer Relationship Management Achievements: • Completed the daily target of promoting zero interest financing schemes to 20 customers and convinced them to take finance. • Exceeded monthly target by 20%. • Converted 30 cash customers to Bajaj card customers.

Education

  • Indira School of Business Studies
    Post graduate diploma in management 80.82%, Marketing and management
    2016 - 2018
  • Institute for Excellence in Higher Education(IEHE),Bhopal(Autonomous)
    Bachelor of Science - BS, Computer Science
    2013 - 2016
  • Rose Mary higher secondary School
    SSC, Mathematics
    2012 - 2013
  • Rose Mary Higher Secondary School
    HSC, GENERAL
    2010 - 2011

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