Monika Martínková

Senior Marketing Specialist at Unicorn University
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ
Languages
  • čeština Native or bilingual proficiency
  • angličtina Full professional proficiency
  • španělština Limited working proficiency

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Rafa Roda Palacios

Monika is doing a great job at Ubiquads, identifying new business opportunities for Yarr TV by doing systematic analysis of our solutions and communication efforts.

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Credentials

  • Google Digital Garage - Digital marketing
    Google
    Feb, 2020
    - Oct, 2024
  • Test of English for International Communication (TOEIC)
    ETS Global B.V.
    Jan, 2016
    - Oct, 2024

Experience

  • Unicorn University
    • Czechia
    • Higher Education
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Jan 2023 - Present

  • Samsung Electronics
    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Online Marketing Specialist
      • Nov 2019 - Nov 2022

      [Samsung CZ&SK website management and development] - website content management following global directions as well as local content creation - daily website operation management coordination - local content creation (landing pages, campaign pages) - agency management, local and global web publishers, and copywriters management - regular website analysis and reporting (Google Analytics, Adobe Analytics) - SEM - Search Engine Optimization - daily operational usage of Jira and Confluence - UX, UI optimization (focus group, heatmaps) [E-shop operation] - participation in e-shop enhancements together with EU / HQ teams - product registration management (working with database, assets localization) [Flagships product launch management] - new product registration project leadership - cooperation with HQ teams - agency management (task prioritization, briefing) - coordination between website and e-shop teams - local and global web publishers and copywriters' management - participation in the production of mailing and push notifications (CRM) Show less

  • Pursuit Collection
    • United States
    • Hospitality
    • 400 - 500 Employee
    • Work & Travel USA
      • Jul 2019 - Sep 2019

      The summer work in Glacier National Park, Montana, USA. The summer work in Glacier National Park, Montana, USA.

  • DĚLEJ CO TĚ BAVÍ, z.ú.
    • Czechia
    • Events Services
    • 1 - 100 Employee
    • Project Manager
      • Jan 2017 - Jul 2019

      [Project management in the field of non-profit organization] - website administration delejcotebavi.com and studentska-akademie.cz - development analysis of the website traffic (Google Analytics) - search and display ads (Google Ads manager for NGO) - social network management (Facebook Manager, Instagram) - e-mail marketing - applying for grants - press releases - communication with sponsors and partners - event management (music festivals, conferences, summer camps) Show less

  • Dialog Jessenius o.p.s.
    • Prague, Czechia
    • Project Manager
      • Jan 2017 - Jul 2019

      [Project management in the field of non-profit organization] - website administration dialog-jessenius.cz, rucenaprsa.cz, and ciop.cz - development analysis of the website traffic (Google Analytics) - search and display ads (Google Ads manager for NGO) - social network management (Facebook Manager, Instagram) - e-mail marketing - applying for grants - press releases - communication with sponsors and partners - event management (fashion shows "Klobouk dolů", concerts, conferences, educational workshops) Show less

  • Ubiquads
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Internship in Inbound and Content Marketing
      • Sep 2017 - Dec 2017

      [Internship focused on Inbound and Content Marketing] - identification of digital touch points for product and brand promotion and set effective digital channel operation strategy - writing creative content for websites, social networks - direct mailing/newsletters - preparation of online presentations - development analysis of the website traffic - deep testing many of the solutions and providing feedback [Internship focused on Inbound and Content Marketing] - identification of digital touch points for product and brand promotion and set effective digital channel operation strategy - writing creative content for websites, social networks - direct mailing/newsletters - preparation of online presentations - development analysis of the website traffic - deep testing many of the solutions and providing feedback

  • S KOČÁRKEM PRAHOU.org, z.ú.
    • Czechia
    • Non-profit Organizations
    • Junior Project Manager
      • Jan 2016 - Dec 2016

      [Event production "S kočárkem Prahou"] - communication with sponsors and partners - event management - direct mailing/newsletters - development analysis of the website traffic - social media management [Event production "S kočárkem Prahou"] - communication with sponsors and partners - event management - direct mailing/newsletters - development analysis of the website traffic - social media management

  • BIG FISH & CO
    • Czechia
    • Advertising Services
    • Public Relations Consultant
      • Jan 2014 - Dec 2016

      [Organization of PR events]- participation in the preparation of a PR communication strategy - analysis of media PR outputs - content creation for corporate websites and social network- press trips, PR conferences- press releases

    • Junior Public Relations Consultant
      • Feb 2014 - Aug 2014

      - press trips, PR conferences- press releases

Education

  • Czech University of Life Sciences Prague
    Master's degree (Ing.), Marketing/Marketing Management, General
    2016 - 2019
  • University of Deusto
    Master's degree, Business Administration, Management and Operations (Erasmus+)
    2018 - 2018
  • Czech University of Life Sciences Prague
    Bachelor's degree, Public Administration and Regional Development
    2012 - 2016
  • Háskólinn á Akureyri
    Bachelor's degree, Management and Operations (Erasmus+)
    2014 - 2014

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