Monika Martínková
Senior Marketing Specialist at Unicorn University- Claim this Profile
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čeština Native or bilingual proficiency
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angličtina Full professional proficiency
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španělština Limited working proficiency
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Bio
Rafa Roda Palacios
Monika is doing a great job at Ubiquads, identifying new business opportunities for Yarr TV by doing systematic analysis of our solutions and communication efforts.
Rafa Roda Palacios
Monika is doing a great job at Ubiquads, identifying new business opportunities for Yarr TV by doing systematic analysis of our solutions and communication efforts.
Rafa Roda Palacios
Monika is doing a great job at Ubiquads, identifying new business opportunities for Yarr TV by doing systematic analysis of our solutions and communication efforts.
Rafa Roda Palacios
Monika is doing a great job at Ubiquads, identifying new business opportunities for Yarr TV by doing systematic analysis of our solutions and communication efforts.
Credentials
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Google Digital Garage - Digital marketing
GoogleFeb, 2020- Oct, 2024 -
Test of English for International Communication (TOEIC)
ETS Global B.V.Jan, 2016- Oct, 2024
Experience
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Unicorn University
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Czechia
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Higher Education
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1 - 100 Employee
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Senior Marketing Specialist
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Jan 2023 - Present
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Online Marketing Specialist
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Nov 2019 - Nov 2022
[Samsung CZ&SK website management and development] - website content management following global directions as well as local content creation - daily website operation management coordination - local content creation (landing pages, campaign pages) - agency management, local and global web publishers, and copywriters management - regular website analysis and reporting (Google Analytics, Adobe Analytics) - SEM - Search Engine Optimization - daily operational usage of Jira and Confluence - UX, UI optimization (focus group, heatmaps) [E-shop operation] - participation in e-shop enhancements together with EU / HQ teams - product registration management (working with database, assets localization) [Flagships product launch management] - new product registration project leadership - cooperation with HQ teams - agency management (task prioritization, briefing) - coordination between website and e-shop teams - local and global web publishers and copywriters' management - participation in the production of mailing and push notifications (CRM) Show less
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Pursuit Collection
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United States
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Hospitality
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400 - 500 Employee
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Work & Travel USA
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Jul 2019 - Sep 2019
The summer work in Glacier National Park, Montana, USA. The summer work in Glacier National Park, Montana, USA.
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DĚLEJ CO TĚ BAVÍ, z.ú.
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Czechia
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Events Services
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1 - 100 Employee
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Project Manager
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Jan 2017 - Jul 2019
[Project management in the field of non-profit organization] - website administration delejcotebavi.com and studentska-akademie.cz - development analysis of the website traffic (Google Analytics) - search and display ads (Google Ads manager for NGO) - social network management (Facebook Manager, Instagram) - e-mail marketing - applying for grants - press releases - communication with sponsors and partners - event management (music festivals, conferences, summer camps) Show less
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Dialog Jessenius o.p.s.
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Prague, Czechia
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Project Manager
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Jan 2017 - Jul 2019
[Project management in the field of non-profit organization] - website administration dialog-jessenius.cz, rucenaprsa.cz, and ciop.cz - development analysis of the website traffic (Google Analytics) - search and display ads (Google Ads manager for NGO) - social network management (Facebook Manager, Instagram) - e-mail marketing - applying for grants - press releases - communication with sponsors and partners - event management (fashion shows "Klobouk dolů", concerts, conferences, educational workshops) Show less
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Ubiquads
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Technology, Information and Internet
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1 - 100 Employee
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Internship in Inbound and Content Marketing
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Sep 2017 - Dec 2017
[Internship focused on Inbound and Content Marketing] - identification of digital touch points for product and brand promotion and set effective digital channel operation strategy - writing creative content for websites, social networks - direct mailing/newsletters - preparation of online presentations - development analysis of the website traffic - deep testing many of the solutions and providing feedback [Internship focused on Inbound and Content Marketing] - identification of digital touch points for product and brand promotion and set effective digital channel operation strategy - writing creative content for websites, social networks - direct mailing/newsletters - preparation of online presentations - development analysis of the website traffic - deep testing many of the solutions and providing feedback
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S KOČÁRKEM PRAHOU.org, z.ú.
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Czechia
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Non-profit Organizations
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Junior Project Manager
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Jan 2016 - Dec 2016
[Event production "S kočárkem Prahou"] - communication with sponsors and partners - event management - direct mailing/newsletters - development analysis of the website traffic - social media management [Event production "S kočárkem Prahou"] - communication with sponsors and partners - event management - direct mailing/newsletters - development analysis of the website traffic - social media management
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BIG FISH & CO
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Czechia
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Advertising Services
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Public Relations Consultant
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Jan 2014 - Dec 2016
[Organization of PR events]- participation in the preparation of a PR communication strategy - analysis of media PR outputs - content creation for corporate websites and social network- press trips, PR conferences- press releases
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Junior Public Relations Consultant
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Feb 2014 - Aug 2014
- press trips, PR conferences- press releases
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Education
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Czech University of Life Sciences Prague
Master's degree (Ing.), Marketing/Marketing Management, General -
University of Deusto
Master's degree, Business Administration, Management and Operations (Erasmus+) -
Czech University of Life Sciences Prague
Bachelor's degree, Public Administration and Regional Development -
Háskólinn á Akureyri
Bachelor's degree, Management and Operations (Erasmus+)