Experience

LAURASTAR

• Switzerland
• Retail Health and Personal Care Products
• 100 - 200 Employee

• Export Sales and Training Manager

  • Jan 2021 - Present

• Export Sales Manager

  • Nov 2016 - Jan 2021

  Managing and developing Laurastar brand globally combined with new market research to explore opportunities and maximise turnover.Responsible for setting up and managing distribution partners in North and South America and Europe (including UK)Managing of retail/e-tail launch, direct in some markets (such as Nordics) and through distribution partners in others. Continuation into full distribution management including marketing, finance and logistic • Creating and executing product and sale training with partners and retailers. Providing demo training and live presentations on TV shopping channels (both in UK and North America)• Developing pricing structure and management of P&L• Attending key buyer meetings to ensure compatibility and correct approach for building a brand in any given marketFocusing on profit growth and brand awareness for Laurastar as well as trying new approaches in various channels. Leading demo training with partners and key accounts to maximise sales and ROI Show less



VQ

• United Kingdom
• Consumer Electronics
• 1 - 100 Employee

• International Business Development Director

  • Feb 2015 - Sep 2016

  Representing and introducing VQ brand globally combined with research and market knowledge Responsible for setting up distribution partners, management of retail/e-tail launch, continuation into full distribution management including marketing, finance and logistic • Creating and executing product and sale training with partners and retailers • Developing pricing structure and management of P&L • Attending key buyer meetings to ensure compatibility and correct approach for building a brand in any given market • Setting up partners in North America as well as Far East Show less



Waterlogic International

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• VP Business Development Consumer Channels

  • Jan 2014 - Jan 2015

  * Building new division with consumer products parallel to existing B2B. • Start-up of a new division within the company focusing on consumer products/ channels. Introducing new technology, new category, new products into markets across EMEA and North America • Responsible for setting up distribution partners, management of retail/e-tail launch, continuation into full distribution management including marketing, finance and logistic • Creating and executing product and sale training • Developing pricing structure and management of harmonised T&C’s • Sharing best practise, designing messaging for NA as well as Europe • Setting up service partners in Canada • Managing all aspects of internal and external P&L Show less



iRobot

• United States
• Consumer Electronics
• 700 & Above Employee

• Deputy Sales Director EMEA

  • Apr 2011 - Dec 2013

  Responsible for EMEA sales through 17 distributors, building profit and brand awareness in the whole region. Managing sales team within iRobot (EMEA), building and implementing sales strategy to ensure maximum long term impact and steady growth. Managing countries P&L, providing consultancy in all matters related to budget planning, etc... Proven track of delivering results, overachieving targets and able to make tough decisions. Built strong business relationship with all customers in order to provide motivation and guide for future development of business. Show less



Dyson

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• International Distributor Manager

  • Sep 2007 - May 2011

  Responsible for 8 Distributor territories in EMEA, building profit and brand awareness in the market. Responsible for P&L, marketing activities (planning campaigns, PR, advertising, etc. ), growth of distribution and all other aspects of management. Focused on proposing new strategy (adapted to each market) to ensure steady growth in line with our 5 year plan and driving distributors to over achieve given targets.Proven to build strong business relationship with distributors and show growth despite economic crisis.Ensuring our instore presence is of highest standard (POS, education of demonstrators and TSM, correct range planning, etc. ). Responsible for implementing high standard of product training in all markets.Supporting distributor by regular communication and planned visits to each market. Show less

• Territory Sales Manager

  • Apr 2005 - Aug 2007

  Responsible for 145 accounts in the Kent area (TN,ME,CT,SE & DA postcode), building business relationships with customers and securing our position in the market through sales. Ensuring retailer & consumer awareness of Dyson, training all staff in multiple and independent channel, combined with creating various displays and launching staff or customer's incentives. Achievements & SkillsLooking after an independent sector which is worth approx £0.5mil. When I first started on the area it was only worth half of that value. In 2006 I won the top prize for biggest turnover increase in independent channel on area.Responsible for all Dyson training, merchandising and setting up incentives (staff or customer) on store level within all marketsNumber 2 TSM in 2005 and last year Number 1 TSM - UK sales (from team of 22 TSM's).Meeting and exceeding set KPI's on daily basis and achievements on store level which are impacting the whole company (managed to discontinue all floorcare competitors in HOF Bluewater by working closely with the section manager).Strong team player, helping to drive our team ahead and encouraging other team members if needed; able to motivate rest of the team to achieve set goals.Being able to generate new business through independent accounts that haven't stocked Dyson in the past or new stores opening up. I'm getting involved with extra projects across the world to ensure Dyson growth.Having excellent product knowledge that reflects in training and actual ability to sell directly to consumer in store (i.e.: during a demo day in JLP I sold 13 machines against an average of 3!, also during a regular visit to JLP I sold 3 Dyson's to customers, one of which said she would never buy Dyson Show less



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Section Manager Tesco Bexhill

  • Sep 2002 - Mar 2005

  Responsible for managing all fresh food merchandising. Managing 15 staff from fresh food section. Controlling all ordering, merchandising and compliance with rules and regulations. Setting up targets for departments, analysing all data from sales, staff performance, etc. and creating achievable targets for all departments. Driving and motivating all members of my staff to meet and exceed given targets. Personally executing all relevant staff training, staff reviews and also planning staff scheduling (holidays, bank holidays, Christmas rota). Being involved first hand in recruiting new starters for fresh food areas in store. Preparing and carrying out action plans (organising extra activities for staff, ensuring delegation and allowance for staff to progress in their chosen career). Show less