Experience

GIGI STUDIOS

• Spain
• Retail Apparel and Fashion
• 1 - 100 Employee

• International Sales Manager

  • Sep 2022 - Present

  Managing a team of 25 sales agents in 9 countries (DACH, Spain+Portugal, UK, DK+Iceland, NL). Defining the commercial strategy of pricing, commercial conditions and prospecting of Key accounts. Leading international tradeshows and sales events. Managing a team of 25 sales agents in 9 countries (DACH, Spain+Portugal, UK, DK+Iceland, NL). Defining the commercial strategy of pricing, commercial conditions and prospecting of Key accounts. Leading international tradeshows and sales events.



mimOOkids Barcelona - The Montessori Brand

• Spain
• Retail Apparel and Fashion
• 1 - 100 Employee

• CEO & Head of Operations/Sales

  • Oct 2018 - Jan 2023

  • Launch of a sustainable & educational Kids Fashion Brand based on the Lean Start Up Method • Planning and execution of the launch in the B2B & B2C Channels (55 points of sale world-wide) • Coordination of the design, production & distribution of mimOOkids collections worldwide • Research of sustainable, innovative fabrics, materials & local factories • Head of Sales for the Wholesale Channel & School collaborations • Pricing & purchasing strategy for the Ecommerce, Wholesale & School Channels • Negotiations with international providers & factories • Direction of the Online Marketing (Press releases, Ads, Influencer Marketing etc) • Preparation & assistance to international Trade Shows Show less



Sales & Operational Strategy

• Sant Cugat del Vallés

• Sales Consultant

  • Oct 2015 - Oct 2018

  • Consulting services & Interim Management for Start-Ups and SMEs • Consulting services & Interim Management for Start-Ups and SMEs



Wisar

• Spain
• Human Resources Services
• 1 - 100 Employee

• Chief Commercial Officer

  • Oct 2017 - May 2018

  • Responsible for the B2B Business Unit of Wisar (Online platform that conects flexible talent with flexible companies) • Responsible for the B2B Business Unit of Wisar (Online platform that conects flexible talent with flexible companies)



vente-privee devient Veepee

• France
• Technology, Information and Internet
• 700 & Above Employee

• Category Head

  • Dec 2012 - Oct 2015

  • Commercial direction of one of the biggest Affiliate Ecommerces worldwide: categories Adult Fashion, Kids Fashion, Childcare, Shoes & Accesories • Leadership & coaching of a High Performance team of 8 Buyers & Product Managers • Definition of the purchasing strategy in order to match the optimum collection for each Sales Campaign • Forecasting for each buyer & category with a 20mio€ annual Budget • Supporting the team in the Business Lead Attraction & Loyality Management (commercial visits, international Trade Shows, Cold Calling, Sales Events etc.) • High level negotiations for the Key Accounts • Development of private label collections for the Shoes & Kids Fashion categories • Supervision of the correct reporting via CRM and ERP • Planning of Marketing campaigns in FB, APPs etc Show less



Privalia

• Brazil
• Software Development
• 700 & Above Employee

• Sales & Buying Director

  • Oct 2011 - Nov 2012

  • Commercial direction for all categories (Fashion, Shoes & Accessories for Women & Men) of the new business unit, the Full-Price Online Shop C+B • Recruitment & leadership of the team of 8 international buyers, product & shop managers • Definition from scratch of the purchase strategy & budget control for all categories, price ranges, buyers & brands • Weekly reporting to the Brand Director • Acquisition & negotiation of the main Key Accounts on the highest level • Design of exclusive collections for C+B Show less



Inditex

• Spain
• Retail
• 700 & Above Employee

• Buying Responsible

  • Sep 2009 - Nov 2011

  • Buying manager of the footwear category of WOMAN line of ZARA Ladies (the high priced segment)• Planning of the worldwide collections by product type, price ranges, markets & revenue share• Creation of Capsule Collections for especific needs: Cold, arabic, asian countries etc• Analysis and definition of international fashion trends• Control, supervision & management of the orders, pricing and stocks• Daily analysis & reporting of the sell-out applying sales actions with the Product Team• Managment of quantaties and Mark-Ups of the different production platforms; Spain, Morocco, India & china Show less

• Product Manager Senior DACH & Eastern Europe

  • Sep 2007 - Sep 2009

  • Responsible for the categories of shoes & bags in ZARA Ladies department (the biggest department in Inditex)• In charge of managing the DACH (Germany, Austria, Switzerland) & Eastern European countries• Definition & follow-up of the Sales Budgets for both categories of 20mio€• Identification of the perfect Product-Market-Fit and Market Needs• Creation of country-specific Capsule Collections in coordination with the Design Team• Decision-making about the distribution & pricing strategy for the assigned markets• Participation in the workgroup of the Ecommerce of Zara.com Show less



Lidl España

• Spain
• Retail
• 700 & Above Employee

• Senior Regional Sales Manager

  • Sep 2005 - Sep 2007

  • Responsible for a region of 5 supermarkets • Selection, recruitment & coaching of a team of 90 employees • Foresting 12 months in advance & monthly control of KPIs • Apply Best Practices in order to push productivity and motivation of the team • Identify the potential growth of each store and help the store manager to maximize it • Ensure the fulfillment of the company's quality standards • Opening & Re-openings of new stores • Responsible for a region of 5 supermarkets • Selection, recruitment & coaching of a team of 90 employees • Foresting 12 months in advance & monthly control of KPIs • Apply Best Practices in order to push productivity and motivation of the team • Identify the potential growth of each store and help the store manager to maximize it • Ensure the fulfillment of the company's quality standards • Opening & Re-openings of new stores