Experience

Janessa Leoné

• United States
• Retail
• 1 - 100 Employee

• Chief Operating Officer

  • Sep 2022 - Present

  Los Angeles, California, United States Our mission is to build a business that enriches the lives of our employees, artisans, the customers we serve, the communities we are a part of, and the world in which we live. In doing so, we are guided by the principle of conscious consumption. By challenging the current narrative around environmental impact and raising the collective standard on sustainability, we aim to narrow the intention-action gap often seen within the fashion industry.



WE ARE THE BOARD

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Member

  • Sep 2022 - Present



Saramia, LLC (Consultancy/Advisory)

• Owner

  • Jul 2020 - Present

  Los Angeles Metropolitan Area Advising C-Suite/Executive Leaders/Founders, specializing in CPG start-ups, incubators, high growth businesses and retail services



MATTER OF FACT

• United States
• Cosmetics
• 1 - 100 Employee

• Chief Operating Officer

  • Sep 2020 - May 2022

  Los Angeles, California, United States Check us out at matteroffact.com 2021 - Refinery 29's Beauty Innovators Award MATTER OF FACT is a DTC start-up in the clinical skincare/prestige beauty space. MATTER OF FACT'S skincare line is based on industry-first, patent-pending technologies that deliver proven ingredients and actives to skin via revolutionary delivery vehicles for superior results.



BEACH HOUSE GROUP

• United States
• Manufacturing
• 1 - 100 Employee

• President, Moon Oral Care, Global

  • Jan 2018 - Jul 2020

  Greater Los Angeles Area President Founding team member Responsible for the creation and development of the MOON brand, developed in partnership with Kendall Jenner. Owned and managed MOON Brand, P&L and team and all functions under MOON Brand Development, Merchandising, Product Development, Digital, Business Development, Operations, Finance, Marketing, Creative and Brand Management and long term growth strategies. Launched on moonoralcare.com and at 8,000 doors globally within 1 year (Beauty, Mass… Show more President Founding team member Responsible for the creation and development of the MOON brand, developed in partnership with Kendall Jenner. Owned and managed MOON Brand, P&L and team and all functions under MOON Brand Development, Merchandising, Product Development, Digital, Business Development, Operations, Finance, Marketing, Creative and Brand Management and long term growth strategies. Launched on moonoralcare.com and at 8,000 doors globally within 1 year (Beauty, Mass, Drug, Specialty).

• President, Beach House Group, North America

  • Jan 2018 - Jan 2019

  Greater Los Angeles Area Beach House Group creates celebrity/influencer lifestyle brands with thoughtful products and bold strategies that deliver on the needs of today’s consumer: www.moonoralcare.com with Kendall Jenner www.florencebymills.com with Millie Bobby Brown www.beistravel.com with Shay Mitchell www.patternbeauty.com with Tracee Ellis Ross Responsible for P&L and all Beach House Group team members and functions under New Brand Development, Merchandising, Product Development, Marketing… Show more Beach House Group creates celebrity/influencer lifestyle brands with thoughtful products and bold strategies that deliver on the needs of today’s consumer: www.moonoralcare.com with Kendall Jenner www.florencebymills.com with Millie Bobby Brown www.beistravel.com with Shay Mitchell www.patternbeauty.com with Tracee Ellis Ross Responsible for P&L and all Beach House Group team members and functions under New Brand Development, Merchandising, Product Development, Marketing, Creative and Brand Management in North America.

• GM, Beach House Group, North America

  • May 2015 - Jan 2018

  Greater Los Angeles Area General Manager, North America - Founding team member in US (#1) Responsible for all P&L and team members and functions under Merchandising, Product Development, Business Development, Operations, Marketing, Creative and Brand Management in North America. Beach House Group is a global boutique consumer products company with a focus on making a difference in our communities. We create, design and develop products & brands across a dozen categories, including beauty, luggage &… Show more General Manager, North America - Founding team member in US (#1) Responsible for all P&L and team members and functions under Merchandising, Product Development, Business Development, Operations, Marketing, Creative and Brand Management in North America. Beach House Group is a global boutique consumer products company with a focus on making a difference in our communities. We create, design and develop products & brands across a dozen categories, including beauty, luggage & travel, home, toys and pets. Check out our brands launched in the last few years: www.antsypants.com www.la-ta-da.com www.youareamazingbeauty.com www.mayfairsoapfoundry.com www.marloweskin.com And so much more coming soon!



Target

• United States
• Retail
• 700 & Above Employee

• Sr. Director /GM - Merchandising - Beauty & Healthcare

  • Aug 2012 - Mar 2015

  Minneapolis, MN • Managed $1.4Billion P&L across 10 different health businesses, including Women’s Health & Target Optical. Beat 2014 sales and profitability goals, drove double digit sales and market share growth across 6 of 10 categories ( worth over $100M in revenue), improved gross margin by nearly 100 bps in one year. • Negotiated multiple 3 to 5 year contracts valued over $1B with key vendor partners. Deals on track to drive double digit sales growth, valued at over $100M. • Led teams of… Show more • Managed $1.4Billion P&L across 10 different health businesses, including Women’s Health & Target Optical. Beat 2014 sales and profitability goals, drove double digit sales and market share growth across 6 of 10 categories ( worth over $100M in revenue), improved gross margin by nearly 100 bps in one year. • Negotiated multiple 3 to 5 year contracts valued over $1B with key vendor partners. Deals on track to drive double digit sales growth, valued at over $100M. • Led teams of up to 15 buyers, merchandise specialists and inventory planners, guiding teams through short & long term strategy development, merchandising & assortment creation, marketing & promotions approach, and consumer experience opportunities in-store and online.

• Director / GM - Merchandising - Toys & Sporting Goods

  • Aug 2010 - Aug 2012

  Minneapolis, MN • Managed $350M P&L across team sports equipment and fan apparel businesses. Beat sales and profitability goals, driving double digit growth in apparel sales. Focus on growing women's and kid's fashion. • Led teams of up to 10 buyers, merchandise specialists and inventory planners in the development and execution of 3 year strategic roadmap. Grew overall sales for sports team apparel and accessories by over $50M.

• Senior Buyer - Beauty & Healthcare

  • Sep 2009 - Jul 2010

  Minneapolis, MN • Managed P&L for $750M personal care businesses and oral care. Achieved results that exceeded all sales and profitability metrics. • Developed and executed marketing strategies for new product development, merchandise presentation, circular advertising and competitive pricing to drive profitable sales. • Developed strategy and awarded best-in-market new product launch, capturing over 2 times Target’s fair market share.

• Buyer - Home

  • Aug 2007 - Aug 2009

  Minneapolis, MN • Managed P&L for $250M business home furnishings, including kids (décor, storage and furniture) and bath (basics, storage, décor and furniture). Achieved results that exceeded all sales and profitability metrics and drove 4% growth and $8M to $10M in sales and gross margin dollars. • Led and motivated cross-functional team of experts in Product Design and Development, Merchandise Planning, Sourcing, Negotiations, Marketing, Advertising, Finance, Quality, and Presentation to identify… Show more • Managed P&L for $250M business home furnishings, including kids (décor, storage and furniture) and bath (basics, storage, décor and furniture). Achieved results that exceeded all sales and profitability metrics and drove 4% growth and $8M to $10M in sales and gross margin dollars. • Led and motivated cross-functional team of experts in Product Design and Development, Merchandise Planning, Sourcing, Negotiations, Marketing, Advertising, Finance, Quality, and Presentation to identify trends, design, develop and launch new products. • Created an end to end defectives reduction strategy to improve overall quality of bath and kids furniture. Results drove a $2.2M decrease in defective expense and improved overall consumer satisfaction and trust.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Manager Intern

  • Jun 2006 - Aug 2006

  New York, NY • Developed strategy to improve cross-selling between makeup and skincare categories, enhance the customer experience at Lancôme beauty counters, and increase Lancôme share of market.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant

  • Jul 2003 - Jul 2005

  New York, NY • Strategy & Ops • CRM

• Consultant

  • Jul 2001 - Jul 2003

  New York, NY

• Analyst

  • Aug 1999 - Jul 2001

  New York, NY