Mónica Malavé

Marketing & Branding Strategist | CEO at Elevate It Now
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Contact Information
us****@****om
(386) 825-5501
Location
Haymarket, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing & Branding Strategist | CEO
      • Mar 2015 - Present

      Haymarket Elevate It Now® is an award-winning Marketing Agency (Voted Best Marketing Agency in Prince William County 2018) that was founded to assist companies, that are ready to truly Elevate their marketing efforts with result-driven marketing initiatives in order for the business to exist in an ever-competitive market. Our vision is simple "to be an amazing and ethical marketing company that thrives on a culture of love, creativity, and respect while elevating our client’s business needs and… Show more Elevate It Now® is an award-winning Marketing Agency (Voted Best Marketing Agency in Prince William County 2018) that was founded to assist companies, that are ready to truly Elevate their marketing efforts with result-driven marketing initiatives in order for the business to exist in an ever-competitive market. Our vision is simple "to be an amazing and ethical marketing company that thrives on a culture of love, creativity, and respect while elevating our client’s business needs and making a positive change in their lives." We plan on accomplishing this by providing innovative, tailored and result-driven marketing solutions to our clients that will increase brand loyalty while exceeding expectations, increasing profitability, and ensuring a sound tomorrow. What we do: Inbound Marketing Strategic Marketing Planning Marketing Consulting Brand Development Blogging Digital Marketing • Digital Strategy • Social Media Implementation & Management • Instagram Marketing • SEO Management including Local SEO/SMM • Email Marketing Development & Execution • Web Content Creation • Web Design Creation • Video Creation Creative Design Creation Creative Content Creation Direct Mail Development Translations (English/Spanish) Everyone’s needs and budgets are very different and we are here to provide marketing solutions that will assist you with your marketing challenges, whatever they may be. So tell us… What Is Your Marketing It? Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • VP of Communications (Volunteer Position)
      • Jul 2023 - Present

      Washington DC-Baltimore Area

    • Financial Services
    • 700 & Above Employee
    • Branch Manager/Senior Mortgage Consultant
      • Apr 2014 - Feb 2015

      Washington D.C. Metro Area Build solid relationships in the real estate community with a focus on realtors by providing superior marketing consulting services to our realtor partners. • Build relationships with all available realtors in order to attract new purchase business by marketing value added from partnership • Integrated Corporate Co-Branding in partner office while maintaining compliance of such • Implemented Social Media Strategy to expand business channel and thus increasing business opportunities… Show more Build solid relationships in the real estate community with a focus on realtors by providing superior marketing consulting services to our realtor partners. • Build relationships with all available realtors in order to attract new purchase business by marketing value added from partnership • Integrated Corporate Co-Branding in partner office while maintaining compliance of such • Implemented Social Media Strategy to expand business channel and thus increasing business opportunities while maintaining solid relationships with current clients. • Created MLO Business Plan • Carry out corporate events such as Marketing education, seminars, training, Wounded Soldier Volunteering • Attend weekly partner meetings and advise of current mortgage news, trends, educational topics and marketing updates • Build realtor relationships in assigned realtor office in order to capture realtors mortgage business by providing seminars, training, co-branded marketing material for listings, buyers, open houses, etc. • Originate first mortgage loans including - Conventional, VA, FHA, USDA, and Jumbo with a focus on the purchase market. • Counsel and advised clients on proper course of program that best met their financial goals Show less

    • Senior Mortgage Consultant
      • Jan 2011 - Mar 2014

      Virginia I worked for several mortgage lenders in the Northern Virginia area during this time period. Some still exist and some don't which is why I consolidated them into one group and time period. They are listed under mine NMLS #197806 is you are interested. I have moved on to what I am meant to do in Digital Marketing and helping other's succeed in what I am passionate about...All things Marketing!

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Senior Loan Officer & Trainer
      • Jan 2008 - Nov 2010

      • Originated over $80 million in first mortgage loans (Conventional, VA, Jumbo & FHA) • Promoted, marketed and presented innovative technology of mortgage origination software created by CUSO to build relationships with 3rd parties while delivering the company’s desired mortgage experience. • Managed 80 to 100 client pipeline that included refinances as well as purchases. • Build and promoted successful relationships with credit union executive team and staff and MAM. • Trained… Show more • Originated over $80 million in first mortgage loans (Conventional, VA, Jumbo & FHA) • Promoted, marketed and presented innovative technology of mortgage origination software created by CUSO to build relationships with 3rd parties while delivering the company’s desired mortgage experience. • Managed 80 to 100 client pipeline that included refinances as well as purchases. • Build and promoted successful relationships with credit union executive team and staff and MAM. • Trained incoming loan officers of MAM/Sponsor processes and procedures. • Coordinated marketing efforts with member credit union – create materials as needed. Show less

    • United States
    • Banking
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2007 - Dec 2008

      Alexandria, Virginia • Managed the marketing department of a $236 million credit union to include promotion development and delivery, MCIF management and budget. • Implemented innovative marketing campaigns to increase sales objectives in lending and share growth at the same time providing member and employee education. • Managed all credit union internal and external communications and collateral including website, print and email campaigns while ensuring compliance of such. • Managed all vendor relations… Show more • Managed the marketing department of a $236 million credit union to include promotion development and delivery, MCIF management and budget. • Implemented innovative marketing campaigns to increase sales objectives in lending and share growth at the same time providing member and employee education. • Managed all credit union internal and external communications and collateral including website, print and email campaigns while ensuring compliance of such. • Managed all vendor relations to include advertising agencies, printers, website, designing agencies, sponsors, MCIF, CUSO and product providers while ensuring quality of services delivered. Implemented changes as needed. • Managed credit union website and ensure successful delivery of information to membership. • Involved in credit union committees that have been established for new product implementation, member retention and human resource objectives. • Participated in mortgage CUSO conversion team to Member Advantage Mortgage. Show less

    • Marketing Director
      • Aug 2005 - Dec 2006

      Washington, DC • Managed the Marketing and Business Development departments of the DVA FCU to include strategic planning, budget and monthly reporting to Board of Directors. • Implemented innovative marketing campaigns to increase sales objectives in lending and share growth at the same time providing member and employee education. • Implemented marketing tool to analyze sales opportunities, member segmentation, target marketing opportunities and operational strengths and weaknesses. • Implemented a… Show more • Managed the Marketing and Business Development departments of the DVA FCU to include strategic planning, budget and monthly reporting to Board of Directors. • Implemented innovative marketing campaigns to increase sales objectives in lending and share growth at the same time providing member and employee education. • Implemented marketing tool to analyze sales opportunities, member segmentation, target marketing opportunities and operational strengths and weaknesses. • Implemented a marketing communication plan that has improved staff marketing education and delivery of marketing campaigns to the membership. • Managed all corporate communications and collateral including website, print and email campaigns while ensuring compliance of such. • Implemented corporate branding throughout all delivery channels including a website redesign to improve communications with membership and e-commerce strategy. • Managed company website and implement products, services and educational material as needed for successful delivery to membership. • Served as Vice Chair of Compliance Committee. Show less

    • Vice President of Marketing
      • Jul 2004 - Jul 2005

      Miami, FL • Managed marketing efforts of real estate lender. • Implemented interactive company website that increased loan production and streamed lined loan approval process. • Implemented reporting system that enabled continued loan growth and marketing opportunities; produced marketing campaigns to specific target groups. • Organized office infrastructure to improve office operations. • Processed all real estate loans from application to closing.

    • Chief Administrative Officer/Vice President of Marketing
      • Nov 2001 - Jun 2004

      Washington, DC • Managed the HR and Marketing Department of the FDIC FCU to include strategic planning, budget and monthly reporting to Board of Directors. • Implemented marketing campaigns to increase sales objectives at the same time providing member and employee education. • Implemented a Sales and Service Culture including evaluation of office infrastructure and product enhancement. • Researched and implemented programs and services to meet member needs and enhance product line. • Implemented… Show more • Managed the HR and Marketing Department of the FDIC FCU to include strategic planning, budget and monthly reporting to Board of Directors. • Implemented marketing campaigns to increase sales objectives at the same time providing member and employee education. • Implemented a Sales and Service Culture including evaluation of office infrastructure and product enhancement. • Researched and implemented programs and services to meet member needs and enhance product line. • Implemented programs to enhance recruitment, training and employee performance. • Managed all facets of the HR Department including performance, salary administration, benefits, disciplinary actions, recruitment, terminations, compliance and training. • Managed all Credit Union communications and collateral including website, print and electronic while ensuring compliance of such. • Implemented corporate branding. • Coordinated and provided staff training for department as well as organization. • Conducted a member survey through Raddon with a successful response rate of 17%. Show less

Education

  • American InterContinental University
    BA in Business Administration, Marketing
    2005 - 2006
  • Northern Virginia Community College
    Associate of Arts (A.A.), Business Administration and Management, General
    1987 - 1990
  • Oakton High School
    General Studies, Business, Management, Marketing, and Related Support Services
    1983 - 1987

Community

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