Monica Coleman

Sole Proprietor at Stanley's Cigar Lounge
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Atlanta Metropolitan Area, US
Languages
  • English -
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Sheri Riley

Monica and her company M320 Consulting provide Marketing Communications, Public Relations, and Business Development for me personally and several of my businesses and ventures. She has the unique ability to be creative AND the business acumen to implement her innovative ideas. She has brought unmatched value to my company and the programs we implement on behalf of our clients. We have partnered on many projects and will continue to work together for many years to come.

Warren Garner

I first worked with Monica in 2001 when she interned for my division within the Affiliate Sales & Marketing department at ESPN. Monica immediately distinguished herself among interns with her professionalism, work ethic and resourcefulness. As an intern, Monica churned out work with quality and insight on par with a full-time manage level employee. I kept in touch with Monica over the years and have had the pleasure of working with her again in my current capacity at Divine Management. As such, I have observed Monica's talents and business acumen develop from great to best in class. Monica is an unshakeable multi-tasker, a perpetual student of her craft and amongst the best "idea people" in the marketing field I have worked with. It is my pleasure to give Monica a resounding endorsement pertaining to her work in the public relations, marketing and communications realm.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Licensed Real Estate Agent - Georgia
    -

Experience

  • Stanley's Cigar Lounge
    • Hospitality
    • 1 - 100 Employee
    • Sole Proprietor
      • Jun 2021 - Present

      •Established the first Black-female owned cigar lounge in the southern Atlanta region in the City of South Fulton •Leads a team in the operational, fiscal and marketing management of the lounge to create memorable experiences built around special events, live music, cuisine, and premium spirits and cigars •Established the first Black-female owned cigar lounge in the southern Atlanta region in the City of South Fulton •Leads a team in the operational, fiscal and marketing management of the lounge to create memorable experiences built around special events, live music, cuisine, and premium spirits and cigars

  • M320 Consulting
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder & President
      • May 2006 - Present

      Spearheaded the double-digit growth of a strategic marketing communications consultancy that developed & executed consumer marketing initiatives for global brands that include: PepsiCo, Coca-Cola, Bevel, Lexus, Magic Johnson’s Burger King Restaurants, Ford, The Home Depot, Flawless By Gabrielle Union, The City of Atlanta and others.Scope: Implement innovative marketing, public relations and management strategies and campaigns that spur consumer awareness, business growth and expansion. Collaborate with clients to define brand identity and objectives to execute cross-channel campaigns that encompass social media, advertising, marketing, PR, events and grassroots promotions. Accomplishment Highlights• Experiential Marketing – Managed operations, marketing and sponsor activations for or at multiple live events (Funk Fest, Essence Festival, Bronner Brothers, etc.) with budgets of up to $10 million and attendance of more than 100,000, which included developing creative on-site activation ideas, consumer marketing strategies and successful integration of brands into consumer experiences • Consumer & Retail Programming – Collaborated with clients to create 360o marketing programs to launch new products across various CPG categories (textured hair, beverage, apparel, automotive, QSR) with retail components that were successfully activated at Walmart, Sally Beauty, Sam’s Club, Amazon.com and others • Community Partnerships: Established or facilitated community programs and partnerships with municipalities and corporate brands, resulting in the distribution of more than $200K in scholarships and grants to HBCU students and youth in need

  • Black Women's Health Imperative
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Chief Communications Officer
      • Feb 2019 - Jun 2021

      Facilitate the development of culturally competent communications strategies and assets with a focus on addressing implicit bias and anti-racism from a lens of diversity, inclusion and belonging. Scope: Leveraged key consumer touchpoints to develop marketing communications campaigns that promote health literacy about various cancers, HIV/AIDS, maternal mortality, mental health, and other health disparities. Supports legislative lobbying efforts and community program implementation at health centers, HBCUs and K-12 schools with messaging strategies and experiential marketing. Leads marketing communications strategy for the organization’s partnerships with government agencies (CDC, NIH), corporations, celebrities and community partners. Accomplishment Highlights• Consumer Marketing: Developed 360o marketing programs with celebrity (Mary J. Blige, Ciara, Tina Knowles, etc.), digital, earned media, influencer and community partner integration to drive brand awareness, resulting in a 963% increase in social media engagement, a 600% increase in corporate partner donations and the creation of revenue generating brand programs • Content Development: Created educational content for monetization for multicultural consumers, which resulted in over $1 million in donations, and virtual programming and events that were attended by more than 35,000 consumers• Media Engagement: Implemented an earned and paid media strategy that resulted in an 143% increase in media coverage, a features on Good Morning America and more than 960 million media impressions to further position the organization and its executive team• Partnership Marketing: Collaborated with the Development team to create, execute and measure integrated brand-focused campaigns and marketing partnerships for Bumble, Pure Leaf Tea, Poise, Motrin, Kimberly Clark, Hologic and others that were valued at more than $7 million

  • Boys & Girls Clubs of America
    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Director, Partnership Marketing
      • Jul 2013 - Sep 2014

      Managed and executed public relations and marketing initiatives for the national office and more than 4,000 local Clubs as these efforts related to academic success programs, corporate partnership initiatives and other Boys & Girls Clubs of America brand campaigns. Led the execution of public relations strategy and media related events for the organization's Sports, Entertainment and Alumni Relations group.Scope: Led strategic public relations and marketing efforts for premier corporate partnerships and provided counsel and support for internal and external audiences. Coordinated multi-market partnerships worth over $4 million involving national, regional and local Club initiatives and functioned as the public relations lead on cross-functional teams comprised of Resource Development, Cause Marketing and Youth Programs. Accomplishment Highlights• Media Relations: Secured over 300 million media impressions and over 80 media placements in less than 90 days across national and local broadcast, print and digital media• New Business Development: Developed creative publicity strategies and programs that resulted in more than $125,000 in incremental funds from current partners • Strategic Counsel: Appointed as the leader of the marketing communications team on the Cause Marketing Leadership Council, responsible for leading public relations and event marketing strategies for the organization’s most visible time• Brand Development: Develop promotional materials (videos, tool kits, collateral, etc.) for local Clubs and funders to assist in the roll-out and participation in national brand initiatives around fundraising, Club Safety and Academic Success • Thought Leadership: Developed thought leadership strategies in the education and youth development space, resulting in media exposure, and participation in industry events and conferences

  • Jack Morton Worldwide / General Motors R*Works
    • Public Relations Supervisor, East Coast
      • Aug 2007 - Jan 2009

      Instituted consumer-driven publicity campaigns for General Motors’ entire product portfolio (Chevrolet, Cadillac, Buick, Pontiac, GMC, HUMMER, Saab and Saturn) across an array of lifestyle, entertainment, sports, community and automotive programs in multiple markets. Scope: Provided strategic counsel to brand teams for the successful integration of publicity into marketing efforts. Established quantitative and qualitative success metrics for all initiatives and measured ROI & impressions. Accomplishment Highlights* Media Relations: Media outreach efforts led to 6.5 million media impressions and $421,000 in ad value across broadcast, print and electronic media in major markets like New York, Atlanta and Miami * Cross-Cultural Marketing: Designated as the multicultural subject matter expert and provided counsel to clients and marketing teams about effective activation and publicity among African-American consumers

  • City of Atlanta / Dept. of Parks, Recreation & Cultural Affairs
    • Senior Marketing Manager
      • Jun 2006 - Aug 2007

      Facilitated the creation of cohesive marketing and publicity strategies for 33 recreation centers, city-sponsored programs for youth and seniors, The Atlanta Civic Center, outdoor event venues and over 60 parks and other facilities. Scope: First person to ever assume this role and established brand standards and guidelines, communications policies and processes and strategic objectives for the department. Functioned as the department spokesperson and liaison between the Mayor’s Office of Communications. Cultivated relationships with corporate partners, foundations and potential funders to increase monetary and in-kind resources. Accomplishment Highlights* Executive Advisement: Provided strategic counsel, talking points and speech elements for the Department’s Commissioner, Directors and the Mayor of Atlanta* Crisis Communication: Managed crisis communication and timely responses to media inquiries about issues concerning the City’s parks and greenspace and recreation and arts programs * Marketing Direction & Planning: Created the first communications-focused strategic priorities, strategies and success measurements in accordance with national trends within the Parks and Recreation field

  • City of Atlanta / Atlanta Civic Center
    • Marketing & Public Relations Manager
      • Apr 2005 - Aug 2007

      First full-time marketing and PR professional on staff responsible for building the marketing department infrastructure and developing short and long term marketing strategies. Scope: Managed the development and distribution of press materials and marketing collateral to include press releases, brochures, annual reports, advertisements, etc. Collaborated with the sales team to create materials and manage the marketing efforts of the productions and events of rental clients. Accomplishment Highlights* Media Relations: PR efforts resulted in coverage from publications with a combined circulation of 7,821,723 in Spring 2006 due to a revised media relations strategy and strong national and regional press around special exhibits* Corporate Branding Initiatives: Website redesign and launch resulted in an increase of hits from 52,891 to 111,735 over the course of a year, with increases in functionality * Alliances & Partnerships: Increased involvement with pertinent organizations such as the Atlanta Conventions and Visitors Bureau, The Downtown Atlanta Improvement District and the Brand Atlanta Campaign

  • Apollo Theater Foundation, Inc.
    • United States
    • Marketing & Communications Coordinator
      • Aug 2003 - Feb 2005

      Created marketing strategy, public relations plans and budget allocation for various theater series, rental clients and specialty events.Scope: Executed an array of communications functions including: media buying, community relations, coordinating press campaigns and managing media inquiries. Facilitated celebrity-driven media opportunities and event logistics around The Apollo Theatre’s 70th Anniversary televised special and gala. Coordinated media relations efforts nationwide around the Showtime At the Apollo Tour. Accomplishment Highlights* Creative Development: Managed the creative process and agencies for the creation of advertisements, brochures and other institutional collateral.* Fund Development Strategies: Supported the development team with the creation of fundraising campaign materials, events concepts and strategies to attract sponsors, individual and institutional donors* Community Relations: Increased the theatre’s involvement with community and economic organizations in Harlem like The Upper Manhattan Empowerment Zone and the historic Harlem YMCA

  • National Basketball Association
    • Sports
    • 1 - 100 Employee
    • Associate, Marketing & Media Programs
      • 2002 - 2003

      Associate, Marketing & Media Programs Assisted the sales team in the acquisition of new league and entertainment property sponsors through the development of creative programs, prospect research and industry analysis. Scope: Participated in the development of funded sponsor activation ideas and proposals worth $3.5 million. Developed sales and marketing strategy for specialty programs like the NBA Black History Month and “Teen” platforms for Southwest Airlines and Mennen. Coordinated all nation-wide new business hospitality events and managed relationships with VIP prospects and clients.Accomplishment Highlights* Sales Planning: Created a comprehensive sales database with the ability to identify prospects by category, conduct mailings, track sales activity and generate special event invitations * Event Management: Facilitated the division’s hospitality program and specialty events for clients around NBA All-Star 2003 in Atlanta, to include hotel/travel, game tickets, ground transportation and event attendance

Education

  • Hampton University
    BA, Political Science
    1998 - 2002

Community

You need to have a working account to view this content. Click here to join now