Marketing Director

• Sep 2021 - Present

Owner - Principal

• Apr 2019 - Present

* While at Prometheus Group as a Marketing Consultant, I ensured content was on brand and voice, oversaw and executed on multiple conferences and events, built Salesforce dashboards for the VP for overall marketing tracking as well as campaign-specific tracking, built a re-engagement campaign in Hubspot for 90k+ contacts, designed a new events process to prevent items from falling through the cracks. * While at Prometheus Group as a Marketing Consultant, I ensured content was on brand and voice, oversaw and executed on multiple conferences and events, built Salesforce dashboards for the VP for overall marketing tracking as well as campaign-specific tracking, built a re-engagement campaign in Hubspot for 90k+ contacts, designed a new events process to prevent items from falling through the cracks.

Founding Member

• Oct 2018 - Present

VP of Marketing

• Sep 2020 - Sep 2021

Email on Acid is a 12-year-old global leader offering the most comprehensive and flexible email pre-deployment platform in the industry. We ensure you deliver email perfection with every campaign and every email. ​ Perfection is achieved through a fully automated predeployment checklist that validates content, accessibility, deliverability, and email previews in over 90+ clients and devices. We also provide analytics functionality that far exceeds what you can get through your ESP. ​ Our platform can easily be adjusted to accommodate your specific preferences and objectives, saving your team time, money, and resources. We were founded by renowned thought leader John Thies who has been at the forefront of the leadership in the email marketing space.​ Show less

Managing Director

• Jan 2020 - Jul 2020

Doing the common things in an uncommon way. Levelwing was founded as a data-mining and analytics company in 2002. Many agencies do great work and equally many provide similar services. However, to understand what truly makes us different, consider our core principles. We’ve made an intentional decision to build Levelwing around fundamentals, transparency, and expectations - three core principles that we feel our industry at large fails to achieve daily. This foundation has created strength in our business and the performance we deliver as a full-service digital media agency. And without reservation, we are committed to doing these better than any partner you will have ever experienced. What's under our belt: 12 Consecutive Super Bowl Campaigns 2 Olympic Games Campaigns 5+Billion Yearly Client Generated Revenue Show less

Head of Marketing

• Oct 2017 - Apr 2019

Responsible for building out the marketing strategy and implementing modern technologies to drive leads for all product lines. In charge of developing, managing, and mentoring the marketing team. * Quickly launched the redesign of the website and the implementation of Wordpress for both the blog and the front-facing site * Developed the strategy and executed the marketing plan that increased online lead generation as well as enabled the sales team to exceed goals across the organization * Oversaw the digital transformation of the department including implementation of SEO best practices, SEM optimization to increase pool of teachers for recruitment. * Streamlined the process for our presence at over 50 events in 2018 Show less

Head of Marketing

• Jun 2017 - Oct 2017

Senior Marketing leader reporting to iContact’s President. Provided strategy and leadership for a team of 8 full time marketers, multiple contractors, and external vendors. I managed the iContact marketing team, drove the corporate strategic marketing plan, and guided the organization toward increasing acquisitions and revenue across all product lines. Developed and executed the marketing plans for 4 of the biggest product launches in the company’s history.

Senior Product Marketing Manager

• Oct 2016 - Jun 2017

Leader of the go-to-market strategy development and execution measured against revenue goals.* Developed go-to-market plans and led the team to create quarterly marketing tactics to achieve revenue goals* Managed the team execution of the multi-channel, demand gen marketing plan* Established, measured and analyzed key metrics to gauge performance and effectiveness of programs* Optimized plans based on revenue and acquisition goals, industry assessments and ROI providing actionable improvements* Created sales, services, and support enablement tools and provided training to ensure a cohesive customer experience* Worked collaboratively with senior leadership team members to develop and execute plans Show less

Revenue Marketing Manager

• Aug 2013 - Oct 2016

Strategized, created, and executed programs, which achieved maximum revenue, increased conversions and optimized revenue generation.* Created monthly plans for revenue optimization, considering market conditions, the buyer journey and competitive landscape* Managed internal and external resources to create campaigns to drive revenue* Create a content-based marketing strategy for all products and services to augment corporate and revenue growth* Build out and manage data models in Salesforce to guarantee proper attribution for all lead gen activities across the marketing department * Manage the marketing automation systems – including leading migrations between Marketo and iContact Pro Select* Monitor performance and adjust campaigns based on key indicators Show less

Product Marketing Manager

• Aug 2010 - Jul 2013

Product Marketing Manager for the Services division of iContact. Promoted early to craft a new digital marketing team structure under new CMO.* Created and executed launch strategy for new services – designed to achieve maximum revenue* Developed and implemented a social media strategy, growing the channel by 800% in nine months* Built a content marketing strategy and worked with contracts or teammates to create helpful assets to drive traffic and adoption. * Actively monitored the performance of all service offering amplification plans Show less

Crew Leader Assistant

• Mar 2010 - Jul 2010

Email Marketing Department Manager

• Jan 2009 - Apr 2009

Hired to implement and define an email marketing offering as part of the suite of services. * Implemented email marketing tool to resell to clients and to use for internal communication * Created pricing packages and sales collateral for the email marketing service * Implemented email campaigns to segments of the sales email list * Evaluated client email list and results, based on my recommendations email performance increased 52% * Established process for internal and external content updates and communications plan Show less

Senior Marketing Manager

• Aug 2006 - Jun 2008

Highly analytic position responsible for analysis of in-box delivery for all outgoing email on 30+ servers. * Planned, developed and tested new marketing strategies to segments based on performance * Worked with internal and external teams to ensure software and hardware systems were running smoothly * Developed and implemented solutions when issues arose * Continually evaluated process of launching and revamping servers and IP addresses to increase efficiency while maintaining results * Produced pivot tables in order to analyze data and ensure email delivery * Led a team to get mail out the door and into in-boxes across all ISPs for top tier clients and third-party brands Show less

eMarketing Manager

• Dec 2005 - Aug 2006

Responsible for client relationship and creative execution for the B2C line of Dell computers. * Presented and proposed new media initiatives and executed up-sell and cross-sell opportunities as they arose * Accountable for planning, developing, executing and analysis of online advertising and email marketing campaigns * Implemented online media creative with website and offline media teams for a cohesive message * Organized and attended all usability testing sessions and implemented learning for email and online advertising teams Show less

e-Commerce Merchandising Manager

• Sep 2004 - Sep 2005

* Developed promotional plan in conjunction with department marketing managers to promote specific titles and catalogs * Executed seasonal promotions based on popular titles, yearly sales and overstocks * Implemented and maintained cross-sell and up-sell merchandising opportunities * Created reporting process for email campaigns, monthly and daily sales & order statistics * Implemented email marketing software and trained marketing managers * Developed promotional plan in conjunction with department marketing managers to promote specific titles and catalogs * Executed seasonal promotions based on popular titles, yearly sales and overstocks * Implemented and maintained cross-sell and up-sell merchandising opportunities * Created reporting process for email campaigns, monthly and daily sales & order statistics * Implemented email marketing software and trained marketing managers

Marketing Manager

• Feb 2004 - Sep 2004

* Responsible for marketing of all iVillage paid products and new initiatives* Led the creation of all creative for products and services* Analyzed performance statistics and made recommendations based on performance* Collaborated with various departments to brainstorm and implement promotional ideas and placements* Initiated extensive reporting and scheduling documents for multiple marketing levers

Director, Sales Marketing

• Oct 2002 - Feb 2004

* Communicated and implemented clients’ technical objectives and goals * Accountable and responsible for all projects and deadlines within the department * Supervised workload, due dates and turnaround times for creative services team * Managed and maintained status report of all projects in Creative Services department * Identified and implemented improvements to current projects * Directed weekly status meeting across 5 departments

Project Manager, Creative Services

• Apr 2002 - Oct 2002

* Liaised with tech, design and edit departments to create and accomplish revenue generating projects * Collaborated with sales team to brainstorm and implement innovative ideas for clients * Organized the execution of editorial promoted events centered around various holidays * Managed master timeline used by multiple departments

Consultant, Creative Services

• Aug 2001 - Apr 2002

* Maintained various client relationships (including: Catalog City and Visa) * Produced client deliverables and managed updates on existing creative

Promotions Manager

• Jan 2001 - Jun 2001

* Organized and documented standard rates for production and custom promotions * Established timelines, implemented a reporting structure and deliverable tracking for client relationships * Directed and managed design, edit and technical departments to meet client deliverables and timelines * Analyzed and developed data for all newsletters which had response rates in the double digits * Managed client relationships (including: Nestle, Pillsbury and Jif) for customized programs * Successfully transfered site and all responsibilities to corporate headquarters in California Show less

Project Manager/Producer

• Sep 1999 - Jan 2001

* Directed the design, creation and development of interactive tools, bridge sites and ad units for sponsors* Prepared and maintained timelines for 20+ sponsors (including: P&G, Warner Lambert, PNC Bank, CNA Insurance)* Managed deliverables, updates and expectations of sponsors and account teams

Account Manager

• Sep 1998 - Sep 1999

* Managed sponsor messaging, data and renewal negotiations* Worked with channel producers to integrate sponsor messaging throughout the network* Maintained 13+ accounts (including: Warner Lambert, Kimberly Clark, Welch's) on a daily basis

Marketing Coordinator

• Nov 1996 - Jan 1998

* Administrated annual events from inception through completion * Produced sales materials based on subscriber research as compared to the competitive set * Reviewed copyright requests, granted and enforced copyright and internet permission * Administrated annual events from inception through completion * Produced sales materials based on subscriber research as compared to the competitive set * Reviewed copyright requests, granted and enforced copyright and internet permission

Marketing Associate

• 1997 - 1998

Sales Assistant

• 1994 - 1996