Marketing Associate

• Dec 2022 - Present

Marketing Strategist

• Oct 2022 - Nov 2022

- Set up and executed display advertising campaigns on Google Ads and Facebook. - Identified trends and insights and optimizes spend and performance based on the insights. - Plugged in keywords for campaigns on Google Ads. - Set up and executed display advertising campaigns on Google Ads and Facebook. - Identified trends and insights and optimizes spend and performance based on the insights. - Plugged in keywords for campaigns on Google Ads.

Program Specialist

• Sep 2020 - Apr 2021

- Managed social media platforms by creating new posts, and analyzing metrics to optimize performance. - Served as a key contact between clients and professional counselors by regularly meeting and communicating with clients to understand their business problems. - Categorized and summarized clients’ information and data by using Pivot Tables and VLOOKUP skills in Excel. - Assisted in planning and executing offline and online marketing campaigns with 100+ attendees by designing the campaign posters, creating social media content, as well as managing the campaign schedule and details. Show less

Digital Marketing Intern

• Dec 2019 - May 2020

- Started a Pinterest account from scratch by uploading customer-oriented videos and images, reaching 4000+ monthly viewers in a month. - Utilized Google Analytics to track and optimize the website performance by analyzing the target audience, acquisition, and user behavioral experience. - Improved the average bounce rate of blog posts from more than 70% to nearly 40-50% by creating more customer-oriented articles with Google Analytics metrics. - Oversaw the Facebook Ads Manager, and managed the paid advertising campaign by grouping the target audience (demographic or behavioral). - Managed social media platforms on Facebook, Instagram, Twitter, and Pinterest by creating new posts, and analyzing metrics to optimize performance. - Utilized WordPress to create content for the website (blog posts, website formats, digital banners, etc.) - Assisted in managing and executing marketing campaigns and exhibitions to promote products, and successfully boost social media engagement, brand awareness, and followers. - Reached out to influencers for a product demo video that generated more than 40,000 views on YouTube, and $25,000+ in sales after the video release within a month. Show less

International Marketing Intern

• Jun 2019 - Jul 2019

- Analyzed and optimized the website performance by using Google Analytics and Ahrefs. - Utilized Adobe Illustrator to edit images and post on social media platforms (Instagram, Pinterest, etc.) - Scheduled video calls and sent emails to bloggers and influencers to seek collaboration opportunities with the products. - Analyzed and optimized the website performance by using Google Analytics and Ahrefs. - Utilized Adobe Illustrator to edit images and post on social media platforms (Instagram, Pinterest, etc.) - Scheduled video calls and sent emails to bloggers and influencers to seek collaboration opportunities with the products.