Experience

Audienz (Now The Channel Company)

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2019 - Present



Wet Noses® Natural Dog Treat Company

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • 2018 - Sep 2019



The Rock WFK

• Marketing & Beverage

  • Jul 2016 - Jan 2018

  Marketing, Creative & Brand Management• Increased per store revenue and market share through creating and managing brand, promotions, and campaigns• Managed local marketing strategy including digital marketing, local events, sponsorships, school promotions and outreach for all 20 locations • Owned digital/print design and photography including menu creation, point of purchase and all promotional materials tailored to each location Beverage Program Direction• Developed a comprehensive beverage partnership plan to drive incremental beverage revenue, raise profit margins, and improve product quality• Managed SKU rationalization, competitive bid processes, product and varietals, industry trends, competitive analysis, standardization and process to reduce cost and increase profitability• Implemented creative beverage promotions to improve competitive position with our most lucrative product lines and raise brand awareness for unique offerings



Compass Group

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Marketing & Design Manager

  • Jan 2014 - May 2016

  Design, Branding & Marketing• Owned creative design and marketing execution spanning 1500 Eurest national foodservice accounts • Created a consistent brand experience by extending Intel’s existing identity into their cafes to attract and retain employees • Developed programs & campaigns to drive employee engagement & awareness of service offerings on Microsoft campus• Led & executed re-branding efforts to increase brand equity in multiple business units & drive employee interest• Created & managed an immersive brand experience to facilitate a better campus experience for employees using photography, video, digital, & print media• Storytelling through photography - Recognized in industry leading publication for our customer experience & services innovations• Worked closely with fabricators to develop signage, custom designs & unique packaging that transformed the experiences for customers Events • Worked in lock step with chefs, event planners & vendors to create & launch innovative event packages • Created unique experiences for attendees at events & managed external partners to enhance events



Allytics

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager, Creative Services

  • Apr 2007 - Jan 2014

  • Established companywide creative best practices & creative guides to reduce waste, & increase quality, resulting in greater profitability & improved client satisfaction  • Created conference, executive presentation materials, & global event graphics/content in support of key Microsoft initiatives (Private Cloud, Windows Client, & Virtualization) responsible for launching billion dollar products & large partner communities, resulting in strong message pickup & audience evangelism • Created visually engaging web properties & content for clients including logos, site layouts, graphics, banner ads, content & collateral  • Led a cross-functional team consisting of marketing, animation, & creative resources in developing an integrated marketing campaign to extend the Sage Anywhere Brand, supporting Sage in the successful launch of their new cloud application  • Provided final quality assurance on all marketing materials across ten projects concurrently, ensuring our company put forward work that impressed & helped reinforce presence within customer’s marketing plans resulting in repeat business  • Project managed & led the development of our company’s rebranding to establish a trusted brand, a critical component of the strategy shift to extend our business to a wider customer base



Spraycool, ISR

• Marketing Assistant

  • Nov 2006 - Mar 2007

  • Integral part of marketing team: generating PR, newsletters, announcements, and leading our award submission process• Drove creation of customer facing event and sales collateral with the intent to expand beyond our existing military customer base into the private sector; resulting in positive brand association and strong message pickup• Updated internal website and sales tools to streamline the ordering process, resulting in higher productivity and the ability to reach more customers



Vykor, Inc.

• Marketing Intern

  • May 2006 - Sep 2006

  • Coordinated tradeshows, public interviews, customer case studies, newsletters and press releases core to growing the business and providing marketing cover for business development purposes