Monica Lee

Design & Art Direction - Milk Agency at Milk
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency

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Experience

    • United States
    • Media Production
    • 100 - 200 Employee
    • Design & Art Direction - Milk Agency
      • Jul 2021 - Present

      • Led the design & art direction of branding and campaign projects.• Projects include paid media (OOH, social media ad, UGC), brand identity design, video campaigns, packaging designs, print designs, pitch decks, and in-store design.• Art-directed on sets for photoshoots, social videos, and commercial CTV.• Worked directly with Managing Partner and Creative Director to fully execute projects• Managed Junior Creatives and Interns, reviewing work and providing guidance.• Edited and retouched photos from photoshoots for post-production.• Quick deadlines and project turnarounds lead to effective creation and problem-solving.• Aided in copywriting and strategy territory concept development Show less

    • Design Intern
      • Feb 2021 - Jul 2021

      Born from Milk Studios, a cornerstone of New York’s downtown creative community for over twenty years, Milk Agency is a culturally diverse creative organization that delivers brand strategy, identity, and experience.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Art Director
      • Sep 2020 - Mar 2021

      Blush magazine is the Fashion Institute of Technology’s student-run beauty and fashion publication. • Art directed the design team for the overall vision of the digital publication and website • Conceptualized and commissioned illustrations, collages, graphics and photographs • Designed the editorial layout and website Blush magazine is the Fashion Institute of Technology’s student-run beauty and fashion publication. • Art directed the design team for the overall vision of the digital publication and website • Conceptualized and commissioned illustrations, collages, graphics and photographs • Designed the editorial layout and website

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Art Department Intern
      • Aug 2019 - Dec 2019

      • Designed magazine layouts and brainstormed ideas with Art Director and Designer • Created digital assets for V Magazine and VMAN’s website and social media accounts • Redesigned the art direction portfolio website for V Agency • Assisted in photo-retouching for the publications • Assisted in updating production assets • Designed magazine layouts and brainstormed ideas with Art Director and Designer • Created digital assets for V Magazine and VMAN’s website and social media accounts • Redesigned the art direction portfolio website for V Agency • Assisted in photo-retouching for the publications • Assisted in updating production assets

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Media Intern
      • May 2019 - Aug 2019

      • Worked with the sales team to build brand solutions & ROI across multimedia platforms for clients include Celine, Hermès, Chanel, Cartier, Tiffany & Co., among others • Created visuals for decks and other digital assets such as website banners and product prototypes • Developed content strategy surrounding major events, marketing campaigns • Organized influencer profiles for casting to build partnership advertising with brands • Worked with the sales team to build brand solutions & ROI across multimedia platforms for clients include Celine, Hermès, Chanel, Cartier, Tiffany & Co., among others • Created visuals for decks and other digital assets such as website banners and product prototypes • Developed content strategy surrounding major events, marketing campaigns • Organized influencer profiles for casting to build partnership advertising with brands

    • Taiwan
    • Education Administration Programs
    • Freelance Designer
      • Jan 2019 - Jun 2019

      • Redisigned the visual identity system to supported brand strategy • Created locally relevant advertising campaigns for student recruitment • Designed logo and invitation for the 50th Anniversary event of the Institute • Assisted the technical team to develop the institute’s latest mobile learning application • Redisigned the visual identity system to supported brand strategy • Created locally relevant advertising campaigns for student recruitment • Designed logo and invitation for the 50th Anniversary event of the Institute • Assisted the technical team to develop the institute’s latest mobile learning application

    • United States
    • Cosmetics
    • 1 - 100 Employee
    • Freelance Designer
      • Apr 2019 - May 2019

      • Award winner of the 2019 M2U packaging design contest • Proposed the packaging design for a cosmetic line launching in Fall 2019 • Created mood boards, color palettes, and art direction for the brand • Award winner of the 2019 M2U packaging design contest • Proposed the packaging design for a cosmetic line launching in Fall 2019 • Created mood boards, color palettes, and art direction for the brand

Education

  • Fashion Institute of Technology
    Bachelor of Fine Arts - BFA, Graphic Design
    2019 - 2021
  • Fashion Institute of Technology
    Associate of Arts and Sciences - AAS, Communication Design
    2017 - 2019

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