Monica Santos-Pinacho

Director of Community Engagement at PointNorth
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Contact Information
us****@****om
(386) 825-5501
Location
Vancouver, Washington, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director of Community Engagement
      • Jun 2022 - Present

    • Sr. Community Engagement Manager
      • Aug 2021 - Jun 2022

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Outreach Counselor
      • Sep 2021 - May 2022

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Director Of Communications
      • Apr 2018 - May 2021

      CREDC is the leading economic development organization responsible for helping companies expand or relocate to Clark County, Washington. As the Director of Communications, I: • Led marketing and communications strategy and implementation across owned and earned channels• Designed, executed and reported on talent development programs and initiatives in partnership with workforce, K-12 and higher education leaders in the Vancouver-Portland metropolitan area• Collaborated with private and public sector partners to deliver on ambitious diversity, equity and inclusion (DEI) objectives in alignment with the regional economic development plan• Advised CREDC staff and board leadership on proactive community engagement, issues management and industry trends• Oversaw marketing, social media and events staff, ensuring quality control as well as messaging and brand alignment

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Manager, Microsoft Windows, Devices and Education
      • Jun 2013 - Apr 2018

      Account Manager for Microsoft's WDEG Strategy, Storytelling and Influence team. In this role I, · Managed influence and storytelling program across Windows, Surface, Mixed Reality and Education.· Developed and executed proactive storytelling opportunities, collaborating across agencies and internal/external stakeholders. · Managed day-to-day media relations with top-tier national, metro, tech, consumer-tech and US Hispanic/international influencers. · Developed in-depth analysis of trends impacting the media landscape and results garnered from campaigns.· Supported development and execution of communications plans for major news announcements and events, including the Windows 10 launch, //Build, WinHEC, among others. Previously Senior Account Executive (Microsoft's Windows and Devices), AE (OS & Services), AAE (OS) and AC (Windows Policy & Issues Management).

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Affairs Assistant
      • Aug 2010 - May 2013

      Developed student leadership programming and supported the Student Affairs team to disseminate complex federal and state policies to students and the community at-large. Specifically, I: · Played a key role in leading the SW Washington expansion of College Goal Sunday, a national program aimed at increasing higher education accessibility, resulting in the largest program in the state and the only in the country offered in four languages—English, Russian, Spanish and ASL.· Presented WSU Vancouver’s approach to financial aid awareness and outreach at trade events, including WASFA, the Western financial aid professional conference.· Planned and executed the Public Affairs Lecture Series, generating awareness and community engagement in domestic sex trafficking (2013) and the decline in funding for higher education (2012).

    • United States
    • Higher Education
    • 700 & Above Employee
    • Scholarships and Community Outreach Assistant
      • 2008 - 2010

      Supported the scholarship and community outreach team, advocating for student success and providing tools for students to find and apply for local, state and national programs to fund their college education. In this role, I:· Tracked, promoted and advocated financial aid policy to increase student awareness and access to higher education.· Developed programming to aid students through the scholarship process to fund their college education.· Created and presented financial aid educational content for K-12 students and the SW Washington community at-large, including scholarship fairs and financial aid information nights.

    • Marketing Manager Assistant
      • 2006 - 2010

      Worked directly with the marketing manager to plan, advertise and execute the annual Clark County Fair, the largest 10-day family event in the Vancouver/Portland metro area with attendance of more than 260,000 people. In this role, I:· Managed sponsorship fulfillment, special events and promotion efforts for the Clark County Fair.· Launched social media platforms and implemented community engagement campaigns (Facebook and Twitter).· Managed the corporate pre-sale ticket programs. · Managed backstage activities for concerts, including artists' contract fulfillment and fan meet & greets.

Education

  • Washington State University Vancouver
    Bachelor of Arts (B.A.), Business Marketing, Professional Sales, Spanish, Latin American Culture Studies and PoliSci
    2010 - 2013
  • Clark College
    Associate of Arts (AA), AAS, Business Administration
    2006 - 2010

Community

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