Experience

Pilgrims Hospice Society

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • May 2017 - Present



Christenson Communities

• Executive Director

  • Apr 2016 - May 2017



Alberta Investment Management Corporation (AIMCo)

• Canada
• Financial Services
• 500 - 600 Employee

• Employment Branding and Internal Communications

  • Nov 2013 - Dec 2015

   Responsible for the development and execution of AIMCo’s Post-Secondary strategy. Established go forward strategy, primary and secondary post-secondary institution focus and initiated relationship development with four preferred post-secondary institutions. Effectively increased profile and number of Post-Secondary events and initiatives by 50% over the prior year.  Development and delivery of internal communication initiatives on behalf the Human Resources, Learning and Development and Facilities and Business Services teams. Implemented standard communication templates, developed the annual internal communications calendar through collaboration with internal stakeholders and contributors. Primary communicator for AIMCo’s Employee Benefit changes in 2014 and annual benefit choice change time. Liaised with internal stakeholders and external vendors to develop communication and training materials to support the successful launch of AIMCo’s new time-reporting system.  Hold ownership of AIMCo’s intranet site, myAIMCo ensuring all content is relevant, current and easily accessible to employees. Led the development of AIMCo’s online corporate orientation program managing vendor relationship, timelines, approvals and launch strategy.



St. Joseph's Hospice

• Executive Director

  • Dec 2008 - Jan 2013

   Responsible for the overall operations of a not-for-profit organization operating 24/7.  Key contributor to the development of the organization’s strategic plan and responsible for the development and execution of the annual operational plan. Led the growth of the organization from a resource centre supporting those facing end-of-life, caregivers and bereaved clients, to an expanded resource centre and 10-bed residential hospice providing 24/7 nursing care. Managed the growth of the organization from six employees to 65 employees over an 18 month period. Responsible for the development, management, coaching and training of a team of multidisciplinary professionals. Oversaw the growth and expansion of Hospice Programs and Services. Collaborated with local agencies to ensure efficient and effective delivery of end-of-life care programs and services throughout the community without duplication of services.  Responsible for oversight of the development and delivery of agency reporting to measure outcomes related to all programs and services.  Developed both internal and external communication strategies to build awareness of Hospice programs and services and to support fund development activities. Prepared and delivered reporting on Hospice activities, statistics, financial position as well as sector trends and initiatives to multiple stakeholders including the Board of Directors, government funding agencies and donors.  Liaised and built relationships with stakeholders at the local, regional and provincial level. Established strong relationships with Hospice donors and supporters, both corporate and individual. Maintained ongoing communication to ensure that donors’ philanthropic objectives were being met and communicated the impact of their gifts on a regular basis.  Successfully managed the annual operating and capital budgets favorable to plan through all fiscal years as Executive Director.



Manulife Financial

• Marketing Director

  • 2005 - 2008

   Marketing Director, Mutual Funds, Structured Products and Segments, a primary contributor to the overall strategy, direction and promotion of the mutual fund and structured notes product lines.  Created annual marketing communication plans for mutual fund and structured notes initiatives. Directed and managed the implementation of the plans including public relations and communication briefings, target market definition, competitive situation assessment, advertising/media evaluation and tactical marketing executions. Responsible for the development, management, coaching and training of a team of marketing professionals, supporting product and sales concept marketing initiatives, including events, collateral material, presentations, training materials, web development and content, and web casts for Manulife Investments. Developed and implemented marketing strategies for life event customer segments including Solut!ons magazine, circulation 120,000. Responsible for the overall marketing direction and execution associated with these initiatives. Primary contributor to the launch of Advisor Focus and Fund Focus magazines, supporting advisor education and awareness of Manulife Investments products and services.  Demonstrated leadership skills through the project management of national marketing campaigns and events, consulting with sales, product management, compliance and other key stakeholders. Responsible for planning, developing and managing a multi-million dollar marketing budget.  Director, Marketing and Communications, responsible for the development and delivery of the consistent positioning and messaging for Manulife Securities. Member of the Manulife Securities Senior Management team responsible for setting strategy for the business unit, and for working in collaboration with Operations, Advisor Relations, Legal, Compliance and Product Management in identifying and resolving business issues on a day-to-day basis.



TD

• Canada
• Banking
• 700 & Above Employee

• Director, Channel and Sales Support

  • 2000 - 2004

   Director, Channel and Sales Support, responsible for the management of 6 departments within TD Mutual Funds, including Communications, Advisor Services, Business Development, Advice and Planning, Sales Support, and the Graphic Design Studio, overseeing 6 Senior Managers and reporting to the Vice-President and Managing Director, Product Management and Channel and Sales Support. Oversee a Senior Communications Manager and 3 Writers in content development of a prominent TD Website: www.tdadvisor.com. Direct technical/IT specialists in the presentation, functionality, and operation of TD Advisor and external Websites. Hold ownership of the Advisor channel and provide training, marketing and educational support to all TD Mutual Funds distribution channels. Plan, develop and manage a multi-million dollar marketing budget. Create and deliver diverse TD Mutual Funds communication solutions to various internal sales channels.  Instrumental in educating Advisors and Sales team members across multiple sales channels; provide insight and expertise in training methods, including identification of service solutions and gaps, by reviewing various requirements, definitions and conducting assessments; foster and promote a highly positive learning environment. Create a recognizable TD Mutual Funds brand across all sales channels; review and recommend participation in select tradeshow and special events (organize all TD Mutual Funds internal/external special events). Implement key initiatives pertaining to resource management, and products/services rationalization and utilization. Provide strategic direction on all channel support activities; proactively seek opportunities for efficiency, synergy and leverage of initiatives across multiple sales channels. Oversee the planning, development and management of a cost centre budget; prepare an annual Advisor channel business plan, and related marketing and tactical plans.

• Certified Financial Planner

  • 1998 - 2000