Monica Radulescu
Culture and Insights Director at Publicis Italy | LePub- Claim this Profile
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English Full professional proficiency
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French Limited working proficiency
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Romanian Native or bilingual proficiency
Topline Score
Bio
Béla Ziemann
Monica is one of these hard to come by planners who never fail to deliver a strategy that wins business and awards. She is an ace with global clients who prefer profound creative planning without all the bells and whistles of trifling showmanship. Monica is not afraid of calling a spade a spade but does so with the right amount of respect and sensibility for social and cultural differences. I had her as a lead planner on our most creative accounts Diesel & Coca-Cola where she really helped pushing creativity and growing the business. The day she resigned, I knew I would never be able to replace her adequately. After months of talent search, I have given up even trying. Go and get her if you can.
Lilli English
Monica is a simplifier and a leaper. Probably the two most important things a strategist can do. She gets to answers incredibly quickly, always hitting the sweet spot between what’s great creatively and what’s right for the client. Quiet voice, loud brain. I’ll miss working with her.
Béla Ziemann
Monica is one of these hard to come by planners who never fail to deliver a strategy that wins business and awards. She is an ace with global clients who prefer profound creative planning without all the bells and whistles of trifling showmanship. Monica is not afraid of calling a spade a spade but does so with the right amount of respect and sensibility for social and cultural differences. I had her as a lead planner on our most creative accounts Diesel & Coca-Cola where she really helped pushing creativity and growing the business. The day she resigned, I knew I would never be able to replace her adequately. After months of talent search, I have given up even trying. Go and get her if you can.
Lilli English
Monica is a simplifier and a leaper. Probably the two most important things a strategist can do. She gets to answers incredibly quickly, always hitting the sweet spot between what’s great creatively and what’s right for the client. Quiet voice, loud brain. I’ll miss working with her.
Béla Ziemann
Monica is one of these hard to come by planners who never fail to deliver a strategy that wins business and awards. She is an ace with global clients who prefer profound creative planning without all the bells and whistles of trifling showmanship. Monica is not afraid of calling a spade a spade but does so with the right amount of respect and sensibility for social and cultural differences. I had her as a lead planner on our most creative accounts Diesel & Coca-Cola where she really helped pushing creativity and growing the business. The day she resigned, I knew I would never be able to replace her adequately. After months of talent search, I have given up even trying. Go and get her if you can.
Lilli English
Monica is a simplifier and a leaper. Probably the two most important things a strategist can do. She gets to answers incredibly quickly, always hitting the sweet spot between what’s great creatively and what’s right for the client. Quiet voice, loud brain. I’ll miss working with her.
Béla Ziemann
Monica is one of these hard to come by planners who never fail to deliver a strategy that wins business and awards. She is an ace with global clients who prefer profound creative planning without all the bells and whistles of trifling showmanship. Monica is not afraid of calling a spade a spade but does so with the right amount of respect and sensibility for social and cultural differences. I had her as a lead planner on our most creative accounts Diesel & Coca-Cola where she really helped pushing creativity and growing the business. The day she resigned, I knew I would never be able to replace her adequately. After months of talent search, I have given up even trying. Go and get her if you can.
Lilli English
Monica is a simplifier and a leaper. Probably the two most important things a strategist can do. She gets to answers incredibly quickly, always hitting the sweet spot between what’s great creatively and what’s right for the client. Quiet voice, loud brain. I’ll miss working with her.
Credentials
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IELTS
Very GoodFeb, 2016- Sep, 2024 -
Gamification Coursera
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Experience
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Publicis Italy | LePub
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Italy
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Advertising Services
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100 - 200 Employee
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Culture and Insights Director
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Mar 2023 - Present
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Strategy Director
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Sep 2020 - Present
- Diesel (global): developed the creative strategy for the Unforgettable denim campaign, a culturally relevant brand story about the Canceled plans of 2020.- Barilla (global): worked on turning the Italian Number 1 pasta brand into a global brand. Adapted the messaging strategy to market and channel specifics. Developed consumer journeys and channel strategies.- Heineken global
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BBH London
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Strategy Director
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Oct 2019 - Sep 2020
- Costa: Took on the ambitious task of reshaping the UK's favourite coffee shop into a truly global brand: Worked together with media teams to implement consumer journeys and comms strategies for each of the formats. - Mentos & Vigorsol (Italian gum brand): Developed and sold the creative strategy for the new campaigns (To be launched in 2021) - Costa: Took on the ambitious task of reshaping the UK's favourite coffee shop into a truly global brand: Worked together with media teams to implement consumer journeys and comms strategies for each of the formats. - Mentos & Vigorsol (Italian gum brand): Developed and sold the creative strategy for the new campaigns (To be launched in 2021)
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Publicis Italy
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Italy
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Advertising Services
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1 - 100 Employee
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Senior Global Planner
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Sep 2017 - Oct 2019
- Diesel: developed the creative strategy for some of the most creative brand and product campaigns as well as driving efficiency led projects (i.e. loyalty program). - Coca Cola Global: worked on several Coke brands: Coca Cola, Schweppes, led a Fanta global pitch. Aimed to keep these brands relevant and thriving across different markets in the midst of a challenging context. - GSK Voltaren: drove the repositioning of Voltaren from traditional pharma comms to purpose led brand building comms. Show less
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Strategic Planner
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Sep 2016 - Aug 2017
- Aiding the company's creative transformation by taking complex, potentially dry information and distilling it into the nuggets of inspiring thinking which would guide the messaging strategy. - Taking part in EMEA pitches for WS potential global clients - Aiding the company's creative transformation by taking complex, potentially dry information and distilling it into the nuggets of inspiring thinking which would guide the messaging strategy. - Taking part in EMEA pitches for WS potential global clients
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Head of Digital and Senior Strategic Planner
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Feb 2013 - Aug 2016
In charge of integrating the digital proposal within our 360 approach, as well as coming up with the strategy for many of the agency clients. - Clients: OMV, Erste Bank, Nestle (Kit Kat, Lion, Smarties, Nestle Dessert), Unilever, Mondelez (Jacobs 3in1, Tassimo), La Strada, Aqua Carpatica, new business - Skills: management and leadership, public speaking, selling creative work, developing strategies from scratch or adding local flavour to global brand positioning In charge of integrating the digital proposal within our 360 approach, as well as coming up with the strategy for many of the agency clients. - Clients: OMV, Erste Bank, Nestle (Kit Kat, Lion, Smarties, Nestle Dessert), Unilever, Mondelez (Jacobs 3in1, Tassimo), La Strada, Aqua Carpatica, new business - Skills: management and leadership, public speaking, selling creative work, developing strategies from scratch or adding local flavour to global brand positioning
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Squared Online
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Germany
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E-Learning Providers
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1 - 100 Employee
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Training: Part of the April Cohort
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Apr 2016 - Jul 2016
Squared Online is a digital marketing course created by Google, with the aim to create the digital leaders of tomorrow. I've learned about: - the impact of digital on customer journeys and disruptive business models - business planning whilst adapting to a social and mobile world - using analytics and data to evaluate and evolve your business’ digital presence - how brands deliver marketing strategies across the customer journey Squared Online is a digital marketing course created by Google, with the aim to create the digital leaders of tomorrow. I've learned about: - the impact of digital on customer journeys and disruptive business models - business planning whilst adapting to a social and mobile world - using analytics and data to evaluate and evolve your business’ digital presence - how brands deliver marketing strategies across the customer journey
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Leo Burnett
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1 - 100 Employee
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Strategic Planner & Digital Planner
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Mar 2010 - Jan 2013
- Clients: P&G (Always, Lenor, Wash&Go, Gillette Venus, Wella, Ariel, Tide), Medas, Bucovina, Antipa, Groupama - Skill: learned a lot about marketing working for Procter&Gamble brands. Gradually returned to my first specialty, digital, by working with iLeo, the digital agency of the group, also winning New Business accounts - Awards: Silver Effie 2012 - Wash&Go "Green up your stores" Bronze Effie 2012 - Always Platinum "Your new feminine accessory" Bronze Effie 2012 - Medas "Health as it should be" - Trainings: 2012 Digital Acceleration Training – Leo Burnett Istanbul (a training taking part within the Leo Burnett European network, showing us the ropes in digital advertising) Show less
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McCann
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United States
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Advertising Services
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100 - 200 Employee
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Strategic Planner
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Feb 2009 - Mar 2010
- Clients: Vodafone, Tnuva - Skills: learned to inspire very talented and experienced creative teams, while managing to satisfy global clients needs (Vodafone, Tnuva) - Trainings: 2010 Creative Accelerator training (on How to create integrated, trans-media campaigns, following the recipe of Cannes winning campaigns) - Clients: Vodafone, Tnuva - Skills: learned to inspire very talented and experienced creative teams, while managing to satisfy global clients needs (Vodafone, Tnuva) - Trainings: 2010 Creative Accelerator training (on How to create integrated, trans-media campaigns, following the recipe of Cannes winning campaigns)
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Education
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Squared Online
Graduated -
Communication and Public Relations University SNSPA
Public Relations, Advertising, and Applied Communication -
Philosophy, Bucharest University
Philosophy