Experience

Panasonic Europe

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Communication Responsible

  • Feb 2016 - Present



United Elements

• Barcelona, Catalonia, Spain

• Event Manager and Marketing Responsible

  • Sep 2014 - Feb 2016

  Organization of events for large companies. From the communication plan to the execution of events such as large conventions, employee meetings, teambuilding or incentives. Organization of events for large companies. From the communication plan to the execution of events such as large conventions, employee meetings, teambuilding or incentives.



Panasonic Spain

• Communications and PR responsible

  • Sep 2011 - Mar 2014

  • Creating and managing Communication strategy with media and stakeholders• Consumer and Corporate PR Management: relationship with main prescriptors and influencers; creating and releasing case Studies, press releases and reports; Seminars, product presentations and product tests organization; tradefairs, events and trips organization…• Dynamization of brand sites and social media • Definition and supporting coordination of Panasonic Portugal PR StrategyOther responsabilities:• In-house Communications: developing Communications and employees incentivation plans CSR plans: coordinating donations to institutions and NGO’s, in-house donations and other social activities. Kids School and UNESCO agreement coordinationReporting to the Director of Communications Show less

• Communications Specialist

  • Mar 2007 - Aug 2011

  • Defining and implementing the 360º Communications and Marketing Company Strategy • Creating and coordinating Trade Marketing and sell out plans, direct marketing, promotions,…• Advertising Campaigns planification and relationship with media (TV, Print, Online) • PR managing: relationship with main prescriptors/influencers, press releases, seminars, product presentations, product test organization,…• Organizing main events (tradefairs, incentive programms to the distribution, distribution, product presentations to distribution and end-users,…)• Supervising and dynamization of websites and 2.0 projects Business Units: Living Products (Photography, Telephony, Home Av and Audio)Reporting to the Director of Communications Show less



Orbital (BBDO Group)

• Barcelona Area, Spain

• Director of Client Services

  • Sep 2004 - Feb 2007

  • Defining and implementing the 360º Strategy of the agency clients. • Creating and coordinating ATL and BTL (CRM and promotional Marketing, websites and e-commerce projects, Street Marketing and Events,…) • Campaigns ROI analysis and follow-up • External Suppliers management (freelances, printing,…) • Strategic Support to other teams in the agency • Developing internal Communications plans • Developing commercial prospecting and competitions Accounts: Danone (Vitalinea, Danacol, Danaten and Juego grandes marcas); Skoda; Arbora Ausonia; Gas Natural, Gallina Blanca; Cofidis; Wrigley (Solano), Laboratorios Esteve. Show less



Marketingcom

• Spain
• Advertising Services
• 1 - 100 Employee

• Accounts Director

  • 1999 - Aug 2004

  • Creating and coordinating ATL and BTL (CRM, promotional and direct Marketing, trademarketing, websites and e-commerce,…) • Campaigns ROI analysis and follow-up • External Suppliers management (freelances, printing,…) • Developing commercial prospecting and competitions Accounts: Gallina Blanca, Nutrexpa (Cola Cao); Almirall Prodesfarma, Bayer and Novartis, La Caixa, La Sirena, La Vanguardia. • Creating and coordinating ATL and BTL (CRM, promotional and direct Marketing, trademarketing, websites and e-commerce,…) • Campaigns ROI analysis and follow-up • External Suppliers management (freelances, printing,…) • Developing commercial prospecting and competitions Accounts: Gallina Blanca, Nutrexpa (Cola Cao); Almirall Prodesfarma, Bayer and Novartis, La Caixa, La Sirena, La Vanguardia.



Medicampus

• Marketing

  • 1996 - 1998