Experience

ÜLA Ideas

• Colombia
• Advertising Services
• 1 - 100 Employee

• Owner and Creative Director

  • Aug 2009 - Present

  -Developed and maintained client relationships with marketing managers, brand managers, product managers, and corporate executives. (Clients: Pepsico, Nestle, Kimberly-Clark, Bayer, OXXO, Mars among others). -Devised and launched a communications plan to position the company to sell. The company was well-received obtaining 3 multinational clients during the first year. -Led cross-functional teams, consisting of design, art, production, logistics, communications, and finance personnel to successfully develop design solutions and execute them. (12 direct employees,10 indirect). -Conceptualized, designed, and directed advertising strategies, campaigns, and branding projects. Won a competitive bidding process at OXXO (FEMSA Coca-Cola), which granted the company a 2-years contract. -Negotiated and built relevant strategic alliances with suppliers that expanded the company’s service portfolio. Devised 3 new advertising services for the company that represent 21% of the annual revenue. -Responded to internal inefficiencies by conceiving, and later implementing, a highly interactive, skill-based working model that doubled the company’s productivity. -Devised and implemented a training and evaluation program for new design hires, which significantly decreased average ramp-up time. The program has run for two years. Show less



Itaktik S.A.S.

• Colombia

• Designer

  • 2008 - 2009

  -Strengthened client relationships to maintain existing contracts (Clients: Novartis, G4S, Merck Serono). -Implemented communication plans in trade and retail. Executed 3 successful advertising campaigns for selfcare products. -Led a team of three to develop and deliver accurate and powerful design proposals. -Had considerable client exposure: participated in relevant bidding pitches, drafting sessions. -Trained and supervised newly-hired designers. -Strengthened client relationships to maintain existing contracts (Clients: Novartis, G4S, Merck Serono). -Implemented communication plans in trade and retail. Executed 3 successful advertising campaigns for selfcare products. -Led a team of three to develop and deliver accurate and powerful design proposals. -Had considerable client exposure: participated in relevant bidding pitches, drafting sessions. -Trained and supervised newly-hired designers.