Monica Herrera

Operations Manager at Brilla Media
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Contact Information
us****@****om
(386) 825-5501
Location
Chattanooga, Tennessee, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
  • German Elementary proficiency

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Danika Veldkamp

Monica and I have worked together on several large projects over the last two years. Monica is a brilliant and gifted HR Administrator who knows how to make an impact in people’s lives. Her ability to manage difficult situations and communicate with people in every walk of life is admirable. She has been the backbone of the HR department with her knowledge and drive. I am delighted to work with and learn from Monica. I highly recommend her for leadership roles in HR and Legal, especially in the tech industry.

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Credentials

  • SHRM Course Certification
    The University of Tennessee at Chattanooga
    Dec, 2021
    - Oct, 2024
  • Legal Technology Certificate
    National Society for Legal Technology (NSLT)
    Dec, 2018
    - Oct, 2024
  • Notary Public
    State of Tennessee
    Jul, 2021
    - Oct, 2024

Experience

  • Brilla Media
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Operations Manager
      • Sep 2022 - Present

      Partners with the co-CEOs of this Latino digital media-focused and early stage startup to help drive strategic initiatives critical to the success of the organization. Serves as an individual leader and executive proxy in order to take ownership over projects related to growth, sales, new product development and operations within the organization. Produces high-quality RFP pitches to potential investors, brands, and vendors. Uses data-driven and results-oriented approaches to create, implement, and optimize processes, tools, and capabilities across all corporate functions. Manages third-party vendors in areas related to Human Resources, legal, and financial projects that are cost-effective and encompass national and global needs. Uses project management skills to lead cross-functional teams in order to complete deliverables in a fast-paced and remote-first environment with irregular work schedules. Show less

  • Nuestro Stories
    • Online Media
    • Digital Project Manager and Producer
      • Apr 2022 - Present

      Conceptualizes, produces, and executes daily content that can be utilized on various channels for Nuestro Stories, a Brilla Media subsidiary, with a particular focus on TikTok. Uses copywriting and graphic design skills and technology to create: stills and artwork, short videos, long videos, etc., that align with the mission of the organization’s creative strategy. Utilizes in-depth knowledge of analytics strategies and terms of service regulations across different social media sites to create optimized content strategies, leading to thousands of increased followers and several multi-thousand to million-viewed videos.Develops the organization’s infrastructure to optimize research, creative strategy, and influencer industry processes.Adapts quickly to new technologies in order to develop novel marketing strategies, which includes knowledge of Web3 technologies, AI, and the metaverse. Show less

    • Makeup Artist
      • Jul 2021 - Present

      Transforms self into ad hoc makeup projects that relate to certain content projects.

    • Brand Ambassador
      • Jul 2021 - Present

      Serves as the lead visual talent and front-face for the brand of Nuestro Stories, in order to drive sales and promote the organization's messaging and image. The visual content is used across several verticals within the organization, such as the brand's social media pages and in investor pitch decks. This remote role requires professionalism, a knowledge of PR, maintaining brand safety and integrity, and self sufficiency in daily content production.

  • EducQ Marketing, LLC
    • United States
    • Business Consultant
      • Jul 2020 - Present

      Provides in-depth counsel to the CEO and Owner of EducQ Marketing, LLC, which is a diverse and education-focused organization. Offers advice and expertise to the client in order to help them improve their business performance. Focuses include operations, strategy, management, marketing, legal, and Human Resources in order to scale and deliver desired results. The position is hybrid, requires the ability to work independently, superb communication, and constant professional development. __________________________________________________________________________________________ EducQ Marketing, LLC, formerly El Colegio/APRENDER, LLC is based in Chattanooga, TN. The business participates in incubator activities, sponsor relationships, and marketing campaigns for Chattanooga's Latin American Market, QoUNIT Suite, and the LATAM Nonprofit Hub. Content includes columnist work for La Prensa Latina de Memphis, La Voz de Dalton, and La Nota Latina (Miami). Publisher works include an anthology of Hispanic short-stories Todos Contamos by SnowFountain Press (2016). The organization assesses community development and outreach opportunities using Design Thinking with the objective of sharing culture as an asset to promote economic growth. It also provides consulting services in #CulturePhilanthropy and #Tech4EconGrowth, fundraising signature events, social media infographics, translations, resume-writing, language immersion courses, bilingual songwriting, and teaching. Clients include: Alstom (Nuclear), Highway Transport, Inc.; Soudillon; Tedford/Tellico, Inc. Tech-Com, Inc., Chattanooga State Technical Community College, University of Tennessee Chattanooga, Chattanooga Parks and Recreation Department, La Casa de la Cultura (Dalton, GA), Huascar Flauta (Miami), Hamilton County Department of Education, Hispanics in Philanthropy (Oakland, CA),Tennessee Valley Authority, Allied Arts, Grace Academy, Woodland Park Baptist Church, and Brainerd Hills Presbyterian Church. Show less

  • True North Custom
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Human Resources Manager
      • Apr 2022 - Sep 2022

      Operated as the sole HR representative and directly reported to the CEO of the healthcare marketing agency, in order to drive and develop the goals of the organization. Provided extensive administrative support and managed onboarding, termination, and full-cycle recruitment processes, which led to increased development of all departments. Utilized relevant technology and the HRIS to provide excellent customer service, in conjunction with the external benefits broker. Completed bi-monthly payroll processing in alignment with the finance department. Personally transformed the PTO policy from an accrued to unlimited system within a single month, which increased employee satisfaction and retention, and provided a competitive benefit for recruiting top talent. Used project management skills to complete assignments with stakeholders and third party vendors without compromising the corporate budget or culture. Helped the CEO to identify areas of corporate improvement and executed the improvement plans in collaboration with the management team. Created a sense of psychological safety in the organization, even during ambiguous periods of change or internal conflict, which fostered a culture of inclusion and satisfaction in the face of a competitive, fast-paced, and remote-first environment. Show less

  • InfoSystems, Inc.
    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Human Resources Generalist
      • Jul 2019 - Apr 2022

      Served as the key administrator of HR policies at InfoSystems, Inc. and its multiple subsidiaries, which led to the total transformation of the department’s internal workflow and procedures. Managed full-cycle recruitment, onboarding, and termination processes, which included the monitoring of qualitative market trends and the administration of quantitative surveys to continuously improve employee engagement and retention metrics. Coordinated with external vendors in order to provide quality internal HR customer service, especially in regards to benefits processes. Actively utilized innovative technologies, including comprehensive HRIS platforms, to promote growth and development across the organization and maintain sensitive internal documentation.Advised on strategic improvements to the organization, which led to the recreation of the Employee Handbook to include competitive practices such as Unlimited Paid Time Off and Paid Parental Leave programs.Managed the bi-weekly payroll processes alongside the accounting department.Delivered signature corporate events throughout the year, which promoted a culture in which every employee felt engaged and valued within a hybrid working environment.Collaborated extensively with in-house legal counsel as a corporate paralegal on tasks that mitigated legal action which included legal research, document drafting, and correspondence.Regularly presented C-Suite executives with data-driven strategies to better the organization as a whole, while maintaining a high level of professionalism, aligning business needs with best HR practices, and an adherence to legal duties like ethics, compliance, and confidentiality. Show less

    • Paralegal
      • Jul 2019 - Apr 2022

      Works with in-house counsel to ensure legal compliance in local, multi-state, and international contexts, especially when dealing with change management, scaling, or mergers and acquisitions. Leverages legal training to identify and mitigate liabilities, and maintain professionalism and the duty of confidentiality in a hybrid working environment.

  • The Walliser Law Firm, PLLC
    • United States
    • Legal Assistant
      • Oct 2017 - Apr 2022

      Completed a myriad of legal tasks that are primarily related to estate planning, under the supervision of head counsel. Used excellent research skills to navigate legal databases, draft documents, and create case briefs. Duties included preparing estate planning portfolios, providing customer service to clients, leading initial consultations, conducting fee collection, and serving as a Notary Public. Served in an executive assistant capacity by managing calendars and sensitive accounts. This role required maintaining the duty of confidentiality and providing services in a way that could not be construed as formal legal advice. Show less

  • Beautytap
    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Beauty Advisor- Sales Contractor
      • May 2020 - Dec 2021

      Beautytap is a beauty discovery destination with a social community of verified beauty professionals including estheticians, licensed cosmetologists, hair stylist, and makeup artists. Discover new global brands and products through beauty expert reviews, conversations, and samples. Beautytap is a beauty discovery destination with a social community of verified beauty professionals including estheticians, licensed cosmetologists, hair stylist, and makeup artists. Discover new global brands and products through beauty expert reviews, conversations, and samples.

  • Target
    • Mexico
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Specialty Sales: Beauty Advisor
      • Jun 2019 - Aug 2019

      Handled all typical duties related to retail operations. Kept up with relevant trends which led to quality customer service and resulted in continuous completion of sales metrics. Worked and communicated efficiently with other associates, the loss prevention team, and store managers, including utilizing training and leadership skills. Used and quickly learned different technologies and systems to complete tasks, such as Workday and ADP. Handled all typical duties related to retail operations. Kept up with relevant trends which led to quality customer service and resulted in continuous completion of sales metrics. Worked and communicated efficiently with other associates, the loss prevention team, and store managers, including utilizing training and leadership skills. Used and quickly learned different technologies and systems to complete tasks, such as Workday and ADP.

  • Walmart
    • United States
    • Retail
    • 700 & Above Employee
    • Specialty Sales: Toy Associate
      • Oct 2018 - Jun 2019

      Handled all typical duties related to retail operations. Kept up with relevant trends which led to quality customer service and resulted in continuous completion of sales metrics. Worked and communicated efficiently with other associates, the loss prevention team, and store managers, including utilizing training and leadership skills. Used and quickly learned different technologies and systems to complete tasks, such as Workday and ADP. Handled all typical duties related to retail operations. Kept up with relevant trends which led to quality customer service and resulted in continuous completion of sales metrics. Worked and communicated efficiently with other associates, the loss prevention team, and store managers, including utilizing training and leadership skills. Used and quickly learned different technologies and systems to complete tasks, such as Workday and ADP.

  • Hamilton County Juvenile Court
    • United States
    • 1 - 100 Employee
    • Legal Intern
      • Jun 2018 - Aug 2018

      Interned under the supervision of the Public Defender within the juvenile court in order to gain experience in criminal legal proceedings. Helped to analyze daily cases which were highly sensitive in both material and emotional capacities. Negotiated terms with the District Attorney, opposing counsel, and other court employees. Counseled juveniles and parents about their respective cases in a professional and guided manner. Employed interpersonal skills to mediate high-stress interactions. Observed court proceedings that occurred with the court judges and magistrates. This role was fast-paced and required high levels of emotional and analytical intelligence,as well as the ability to maintain strict professionalism and confidentiality. Show less

  • The Yellow House Law Firm
    • Legal Intern
      • Jun 2018 - Aug 2018

      Interned under the supervision of the head attorney. Specialized training includes family law, estate planning, bankruptcy, and other civil legal proceedings. Engaged in full-cycle client retrieval processes, including fee collection. Interacted with clients in-person, by phone, and by email. Managed internal documents, processes, and the office itself, when applicable. Researched and drafted legal documents and case briefs. Accompanied the attorney and clients to court and assisted with cases. This role required effective customer service capabilities, strong attention to detail, and the ability to learn and apply new skills quickly. Show less

  • Babies R Us
    • United States
    • Retail
    • 1 - 100 Employee
    • Sales Associate
      • Jun 2017 - Jun 2018

      Handled all typical duties related to retail operations. Kept up with relevant trends which led to quality customer service and resulted in continuous completion of sales metrics. Worked and communicated efficiently with other associates, the loss prevention team, and store managers, including utilizing training and leadership skills. Used and quickly learned different technologies and systems to complete tasks, such as Workday and ADP. Handled all typical duties related to retail operations. Kept up with relevant trends which led to quality customer service and resulted in continuous completion of sales metrics. Worked and communicated efficiently with other associates, the loss prevention team, and store managers, including utilizing training and leadership skills. Used and quickly learned different technologies and systems to complete tasks, such as Workday and ADP.

  • Soddy Elementary School
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Spanish Teacher
      • Jun 2016 - Jul 2016

      Taught beginner-level Spanish to elementary students from the first to fifth-grade levels on a seasonal basis. Creatively planned and executed daily lesson plans. Engaged with students, parents, and other staff to ensure a positive and lasting impression of the Spanish language. This role required the ability to think critically, compassionately, and with flexibility. Taught beginner-level Spanish to elementary students from the first to fifth-grade levels on a seasonal basis. Creatively planned and executed daily lesson plans. Engaged with students, parents, and other staff to ensure a positive and lasting impression of the Spanish language. This role required the ability to think critically, compassionately, and with flexibility.

Education

  • The University of Tennessee at Chattanooga
    Masters, Computer Science
    2023 - 2026
  • The University of Tennessee at Chattanooga
    Bachelor's degree, Legal Assistant/Paralegal
    2016 - 2020
  • The University of Tennessee at Chattanooga
    Bachelor's degree, Political Science: Legal Studies
    2016 - 2020
  • Girls Preparatory School
    High School Diploma, 3.5
    2012 - 2016
  • Massachusetts Institute of Technology
    Bootcamp, Full Stack Development with MERN
    2022 -

Community

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