Monica Gutierrez
Graphic Designer at A Piece of Pie- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
Topline Score
Bio
Credentials
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Figma Essential Training: The Basics
LinkedInMar, 2023- Sep, 2024 -
Storytelling
Elisava Escola Universitària de Disseny i Enginyeria de BarcelonaJun, 2020- Sep, 2024 -
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
CourseraJul, 2019- Sep, 2024 -
Dirección de arte
Ph3/estudioApr, 2019- Sep, 2024
Experience
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A Piece of Pie
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Graphic Designer
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Mar 2021 - Present
Information design for research reports, presentation materials, infographics, ebook and print material in projects related to business anthropology specially in the Pharma Industry. Graphic design for social media and creation of audiovisual content for promotional material. Information design for research reports, presentation materials, infographics, ebook and print material in projects related to business anthropology specially in the Pharma Industry. Graphic design for social media and creation of audiovisual content for promotional material.
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Autónomo
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Retail
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100 - 200 Employee
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Freelance Graphic Designer
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Jun 2020 - Present
Branding, Graphic design and Art direction for businesses in different sectors of the market. Development of communication strategy to create a unique and coherent brand identity design, with a clear concept and a powerful narrative. Special skills in creating meaningful concepts and transforming them into both stunning and functional brand designs. Branding, Graphic design and Art direction for businesses in different sectors of the market. Development of communication strategy to create a unique and coherent brand identity design, with a clear concept and a powerful narrative. Special skills in creating meaningful concepts and transforming them into both stunning and functional brand designs.
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Why Not
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Brazil
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Software Development
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Head of Marketing
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Jun 2022 - Sep 2022
Marketing and strategy leader focused on communicating the brand’s DNA across all points of contact with target customers. Concept development and leading of digital campaigns, working in close collaboration with creative design teams and digital advertisement agency. Management and creative direction for projects focused on new brand experiences such as merchandising, special editions and campaigns • Event management with tight deadlines that increased the brand’s visibility and generated rapprochement with new audiences.
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FutureBrand Hispanic America
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Argentina
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Marketing Services
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1 - 100 Employee
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Graphic Designer
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Oct 2021 - Jul 2022
Visual identity design, packaging, graphic systems and development of graphic guidelines for highly recognized companies such as Nestle, Credicorp Capital, Promigas and Pacific Hydro. Visual audit of graphic assets, trend research and brand environment analysis for the creation of concepts and subsequent brand and packaging design. Artwork development to reinforce corporate identity with detailed guidelines. Collaboration with the strategy team for the comprehensive development of brand identity.
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Brand Lead
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Sep 2017 - Jan 2020
Visual identity and packaging design for various brands in different market sectors from conception to development, including artwork completion for print. Creative direction and team management for the visual communication needs (both digital and print) of one of the agency’s clients. Creation of concepts and strategies as a basis for branding projects and campaigns. Implementation of research tools and strategic design methodologies, that improved the quality of the company’s proposals and presentations, with a great response from clients.
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Junior Graphic Designer
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Sep 2015 - Apr 2017
Graphic design and art direction for musical events, including the advertising campaign of Festival Estéreo Picnic the largest musical event in Colombia. Print and digital artwork development for internal and external projects such as presentations, web design, billboards and other large-format printed materials, among others. Created engaging visuals for social media in collaboration with the marketing team. Graphic design and art direction for musical events, including the advertising campaign of Festival Estéreo Picnic the largest musical event in Colombia. Print and digital artwork development for internal and external projects such as presentations, web design, billboards and other large-format printed materials, among others. Created engaging visuals for social media in collaboration with the marketing team.
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Education
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2020 - 2021
ELISAVA
Master's degree, Design and Art direction -
2010 - 2015
Universidad de Los Andes
Bachelor's degree, Design with communication emphasis -
Colegio Santa Maria
High School Diploma
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