Head of Social Media

• Dec 2020 - Present

Social Media Manager

• Sep 2015 - Dec 2020

• Created successful, innovative social media strategies for Fifty the Movie and The Wedding Party • • Create, curate, and manage all published content for Fifty The Movie and The Wedding Party (images, video and some of the written) • Promote upcoming new releases for EbonyLife Films (The Wedding Party 2 and The Royal Hibiscus Hotel [RHH]) • Promote EbonyLife film premieres both locally and internationally • Organize behind the scenes shoot, interviews with the cast and other shoot content for social media • Part of the planning committee for EbonyLife Film special projects • Generate content ideas, create & share with the social media team for upload on the EbonyLife Films social media pages • Create, manage and promote content through social advertising (Facebook, Instagram, Twitter, Google Adwords, YouTube and BBM) • Create IMDB pages for new movies • Initiate online marketing research through keyword search, competitors links etc and analyse findings. • Collaborate with public relations coordinator to promote new film release • Collaborate with marketing and communications teams on design and production of marketing materials. • Participate in promotional activities and activations e.g "Meet and Greet in cinemas" Show less

Social Media Manager

• May 2013 - Dec 2020

• Directed and coordinated online activities to promote Mo Abudu's online presence • Update Twitter, Facebook, and Instagram with new content regularly • Peer/colleague and followers engagement • Live tweet during major speaking outings and interviews • Create, curate, and manage all published content (images, video and some of the written) • Through consistent engagement, I've been able to increase the social media numbers and convert attraction to interaction and retention • Promoted Mo Abudu's brand awareness through SEO optimization and attractive and interactive online content • Created Mo Abudu's IMDB page and regularly update her Wiki page Show less

Head, Social Media

• Jan 2013 - Dec 2020

• Monitor & manage all EbonyLife TV social media campaigns and day to day activities. • Develop and implement the digital marketing plan for premiering homegrown programs as they unveil. • Design social media strategy that's in line with the EbonyLife TV brand identity, audience, and goals. • Create Social Media pages for new Homegrown programs as they are unveiled. • Generate content ideas, create & share with the social media team for upload on the EbonyLife TV program pages. • Work closely with other departments of the company: PR, Quality Control, Editors, Marketing etc. • Liaise with the marketing team on sponsorship, paid-advertising, events, and product launches, in order to implement them on various platforms that have been decided to be used. • Develop monthly content calendar to manage content and plan specific, timely marketing campaigns. • Coordinated art, video and graphics creation for effective online marketing. • Developed and implemented campaigns for online advertising and search engines • Create, manage and promote content through social advertising (Facebook, Instagram, Twitter, Google Adwords, YouTube and BBM). • Define, track, monitor and analyze the success of online campaign effectiveness and adjusted strategies accordingly. • Preserved brand integrity and how the company is perceived by others through our social media channels by monitoring the consistency and quality of online content. • Directed the hiring, training and performance evaluations for social media team and supervised their daily activities in order to assist with social media marketing. • Analyzed competitor data in order to identify ways to improve EbonyLife TV's social media strategy and investigate new growth opportunities online. Show less