Monica Eftimiu

Marketing Communications Manager at Certinvest
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Location
RO

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Experience

    • Belgium
    • Banking
    • Marketing Communications Manager
      • Sep 2016 - Present

      - Develops new marketing strategies and campaigns based on detailed analysis of market forces - Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public - Reports findings and results to upper management and executives - Provides expert direction and insight to marketing staff members throughout each project or campaign - Conduct market research to find answers about consumer requirements, habits and trends - Creation for communication strategy and implementation it for corporate promotions, according to the target and the objectives - Design and implementation of strategies and procedures for internal and external communication - Preparing and delivering company presentations sales Certinvest (private pension managed, investments funds, private portofolios) - Coordinating and implementing marketing activities in partnership with Oracle - Drafting press materials, maintain relationship with journalists - Preparation for media appearances - Updating website content and platform investment, according to market dynamics and legal regulations - Branding activities in order to strength the brand's reputation - Expertise on real estate (branding and communication), as part of Certinvest Group Show less

    • Professor Of Marketing
      • Feb 2020 - Present

      I've joined Business Academy, a center for those who want to make performance in management and marketing and Cambridge International A&AS level Business diploma is an important target for every learner. For me it's a challenge to cover a large spectrum of information and also a great responsibility to contribute to the training of future managers. I've joined Business Academy, a center for those who want to make performance in management and marketing and Cambridge International A&AS level Business diploma is an important target for every learner. For me it's a challenge to cover a large spectrum of information and also a great responsibility to contribute to the training of future managers.

    • Software Development
    • 1 - 100 Employee
    • Public speaking personal trainer
      • Feb 2007 - Present

      Having more than 20 years’ experience in television, media, advertising and communication, I am now looking for a new opportunity in my professional life. My objective is to bring my contribution to the development of the company, manage projects, grow new initiatives with the possibility of using my imagination, creativity and business experience along with my personal skills. Having more than 20 years’ experience in television, media, advertising and communication, I am now looking for a new opportunity in my professional life. My objective is to bring my contribution to the development of the company, manage projects, grow new initiatives with the possibility of using my imagination, creativity and business experience along with my personal skills.

    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • TV Producer
      • Jan 2007 - May 2014

      Presenter TV Show – “Firu-n patru” - popular talk show TV Producer and Director - „Antena 2 suntem noi” - Jubilee TV Show for TV station – LIVE, with the participation of all Antena 2 TV Station stars and „Mondelion” – New year's Eve show for Antena 2 TV Station General Producer - „Antena 2 la 4 ace” - Jubilee TV Show Antena 2, with the participation of all Antena 2 TV Station stars, , rebranding Antena 2 TV Station – LIVE Presenter TV Show – “Firu-n patru” - popular talk show TV Producer and Director - „Antena 2 suntem noi” - Jubilee TV Show for TV station – LIVE, with the participation of all Antena 2 TV Station stars and „Mondelion” – New year's Eve show for Antena 2 TV Station General Producer - „Antena 2 la 4 ace” - Jubilee TV Show Antena 2, with the participation of all Antena 2 TV Station stars, , rebranding Antena 2 TV Station – LIVE

    • PR Executive
      • 2006 - 2007

      -Provide assistance and support to the Communication Director for planning, design, development, and management of strategic, communication projects and initiatives. - Identify and strengthen internal and external communication; - Assist departments in developing appropriate communication strategies, methods and materials; - Ensure effective public communication within the company and the Group and drafting informational materials, articles, and reports. - Assist, plan and coordinate special events such as open houses, events, meetings; - Project management and manage event budgets Show less

    • Argentina
    • Advertising Services
    • PR & Marketing Manager
      • 2004 - 2005

      - Develop new initiatives and outlet execution strategy - Create and produce special events - Design and build integrated brand communication strategy - Maintain contact with the Media - Develop new initiatives and outlet execution strategy - Create and produce special events - Design and build integrated brand communication strategy - Maintain contact with the Media

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • 2002 - 2004

      - Create and developing campaigns – ATL, BTL - Follow up on the implementation of new strategies - Design and build integrated brand communication strategy - Administrate the project budget, continuously monitoring saving opportunities - Create and development scenarios for special events - Produce presentation movies - Organize press conference and events - Assist top management in identifying and exploiting service areas opportunities to get competitive advantage in the advertising market Clients: Ardaf, Tender Energetic Group, Kazakhstan Embassy, Dealul Mare Vineyard Show less

    • TV Producer
      • 2001 - 2002

      TV Producer for “Of, my press!” –presented by Mircea Toma and “Vectorul Cristoiu” – presented by Ion Cristoiu TV Producer for “Of, my press!” –presented by Mircea Toma and “Vectorul Cristoiu” – presented by Ion Cristoiu

    • Copywriter, Promo Producer, Scenarist
      • 1997 - 2001

      Copywriter and Promo Producer (Antena 1 TV Station changed identity, logo, philosophy and programming) - Develop the image campaign for Antena 1 TV Station; - Copywriter and screen player for “Jurnalul National” TV ad. - Scenarist and coordinator on “Buni prieteni” – Columbia TriStar license “Best Friends” - Scenarist and reporter on morning show “Dimineti LaTine” and coordinator on “Totul va fi bine” - musical show; presented by HI-Q band - TV Producer for “Noaptea tarziu cu Mircea Badea” - late night show - Screen player, Director for advertising spots “Stalinskaya Vodka” and “Wembley Dry Gin” TV ad.- 30 fillers Show less

Education

  • Hansen Beck
    Training, Organizational Leadership
    2022 - 2023
  • Londol School of Business and Communication
    International Certification in Leadership and Management Communication, Business, Management, Marketing, and Related Support Services
    2022 - 2022
  • “I. L. Caragiale” Academy of Theatre and Film, Bucharest
    Theatre/Theater
    1993 - 1997

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