Monica Ciapponi
Research Insight Director at Conecta Research&Consulting- Claim this Profile
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Bio
Experience
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Conecta Research&Consulting
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Spain
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Market Research
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1 - 100 Employee
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Research Insight Director
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Jan 2020 - Present
Main responsabilities:- To integrate data from qual. and quant. research and other sources into actionable insights - To ensure that data quality and deliverables are timely, fit for purpose and meeting client needs - To contribute to international insights consolidation by sharing local insights with the wider organization (region, global)-To facilitate workshops with clients or consumers to transform insights into actionable plans/strategies -To create and developing commercial opportunities with existing clients maximizing account -To drive engagement across the research teamResearch Expertise: Path to purchase/Consumer journey definition, U&A and segmentation research, Research to orient digital transformation /UX Research Show less
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Research Manager
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Sep 2010 - Jan 2020
Design and execute all phases of research projects: -To translate business objectives into research objectives -To define proper methodology and research design-To Supervise the FW -To analyze and interpret research data -To present insights to local and international client-To actively collaborate with the final clients providing solutions for new products and services
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Senior Marketing Research
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May 2005 - Mar 2009
-Organize and develop international/multi-country qualitative projects: global research coordination, attend FW in foreign countries, final report draw-up and presentation to the global client- Idea generation studies: co-facilitate brainstorms and work sessions using a range of innovation techniques and methods Main clients: FMG, Cosmetics&Toiletries, Media TV
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Junior Qualitative International Marketing Research
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Sep 2004 - May 2005
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Education
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Centro Investigación Sociologica- Madrid
Quantitative Research -
Columbia University
trainee, Psychology: Communication Lab -
Università Cattolica del Sacro Cuore
Psychology -
Liceo Scientifico