Monica Ciapponi

Research Insight Director at Conecta Research&Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Experience

    • Spain
    • Market Research
    • 1 - 100 Employee
    • Research Insight Director
      • Jan 2020 - Present

      Main responsabilities:- To integrate data from qual. and quant. research and other sources into actionable insights - To ensure that data quality and deliverables are timely, fit for purpose and meeting client needs - To contribute to international insights consolidation by sharing local insights with the wider organization (region, global)-To facilitate workshops with clients or consumers to transform insights into actionable plans/strategies -To create and developing commercial opportunities with existing clients maximizing account -To drive engagement across the research teamResearch Expertise: Path to purchase/Consumer journey definition, U&A and segmentation research, Research to orient digital transformation /UX Research Show less

    • Research Manager
      • Sep 2010 - Jan 2020

      Design and execute all phases of research projects: -To translate business objectives into research objectives -To define proper methodology and research design-To Supervise the FW -To analyze and interpret research data -To present insights to local and international client-To actively collaborate with the final clients providing solutions for new products and services

    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • Senior Marketing Research
      • May 2005 - Mar 2009

      -Organize and develop international/multi-country qualitative projects: global research coordination, attend FW in foreign countries, final report draw-up and presentation to the global client- Idea generation studies: co-facilitate brainstorms and work sessions using a range of innovation techniques and methods Main clients: FMG, Cosmetics&Toiletries, Media TV

    • Junior Qualitative International Marketing Research
      • Sep 2004 - May 2005

Education

  • Centro Investigación Sociologica- Madrid
    Quantitative Research
    2009 - 2010
  • Columbia University
    trainee, Psychology: Communication Lab
    2001 - 2001
  • Università Cattolica del Sacro Cuore
    Psychology
    1996 - 2001
  • Liceo Scientifico

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