Monica Baum

Advertising and Promotions Coordinator at Guilford Publications
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Location
New York, New York, United States, US

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Experience

    • United Kingdom
    • Book and Periodical Publishing
    • Advertising and Promotions Coordinator
      • Jun 2021 - Present

      • Writes, researches and implements direct mail promotions such as postcards and catalogs• Proposes and coordinates departmental advertising schedule, and implements advertisements forpsychology, research methods, and geography titles• Coordinates student marketing initiatives as well as academic and text adoption initiatives• Supports text adoption promotion with special letter-writing and other outreach projects

    • Marketing Assistant
      • Jan 2020 - Jun 2021

      -Coordinated the acquisition of pre-publication endorsements of all titles for use on book jackets, advertisements, catalogs, and other promotions-Coordinated distribution of complimentary copies to endorsers-Updated and corrected copy in title database according to in-house style guide-Liaised with authors and editors clearly and efficiently regarding special marketing requests-Processed and distributed internal memos regarding marketing plans and published reviews-Provided general administrative support to marketing department

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Advisor - Book Workshop
      • Jun 2021 - Jun 2021

      Advised students on book marketing strategies during the week-long Book Workshop at The Columbia Publishing Course. Advised students on book marketing strategies during the week-long Book Workshop at The Columbia Publishing Course.

    • Switzerland
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Assistant
      • Sep 2018 - Oct 2019

      • Organized and implemented proposal and manuscript peer review processes• Liaised with authors and series editors to ensure that all parts of the manuscript and ancillarymaterials were complete and of high quality before transmitting to production• Managed metadata and records on Klopotek for all books on the Education Studies list• Assisted in negotiating and drafting author and series editor contracts• Researched potential new commissioning areas and solicited potential new authors

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media and Editorial Intern
      • Oct 2018 - Jun 2019

      -Created and scheduled Instagram, Facebook, and Twitter content for various clients-Handled community management and engagement for various clients on Instagram and Facebook-Researched and contacted photographers and digital influencers about collaborating with brands-Wrote copy and sourced photographs for digital luxury travel brand's weekly newsletters (reaching over 55k subscribers) -Created and scheduled Instagram, Facebook, and Twitter content for various clients-Handled community management and engagement for various clients on Instagram and Facebook-Researched and contacted photographers and digital influencers about collaborating with brands-Wrote copy and sourced photographs for digital luxury travel brand's weekly newsletters (reaching over 55k subscribers)

    • Higher Education
    • 700 & Above Employee
    • Writing Tutor
      • 2016 - May 2018

      Writing Assistant:Works closely with and assists the professor of a First-Year-Seminar to help students with their analytical writing as they transition from high school to college. Attends each class and meets with each student outside of class for individual tutorial sessions.Drop-in Center Tutor:Works during weekly drop-in shift in the Writing Center to assist students atvarious stages in the writing process. Helps with both higher-order revisions such as organization and topic choice as well as lower-order revisions having to do with style and writing conventions.Writing Mentor:Writing mentorships are for students who need to work with a writing tutor individually on a weekly basis. Mentors meet with students for one hour per week. Tutorials focus on all aspects of the writing process, from reading, to pre- writing, to writing papers; mentorships do not focus only on paper assignments; rather mentorships focus on teaching students the writing process and writing strategies appropriate to the mentee's learning style.

    • Staff Member
      • Sep 2014 - May 2018

      Editor-in-Chief (2017-2018)Led a staff of editors, layout designers and publicity coordinators in soliciting submissions, conducting rigorous and fair selections, designing and printing an annual publication of poetry, prose and visual art. Additionally, worked with college faculty and community to host several open-mic readings and workshop events designed to cultivate developing artists and their audiences.Prose Editor (2015-2017)Solicited writers on campus for new work, processed prose submissions as they came in, and organized them into a system where the staff of the magazine could assess them. Responsible for making final judgements of which pieces to include in the magazine and meeting with writers to suggest edits and minor changes to their pieces before the magazine was finalized. Additionally, worked with the other editors to artfully layout the magazine and match written work with visual art pieces.Publicity Coordinator (2014-2015)Developed ideas for new events that the magazine could host such as workshops and open-mic night. Secured spaces and catering for these events and publicized them around campus and online.

    • United States
    • E-learning
    • 700 & Above Employee
    • Editorial Intern - Jones and Bartlett Learning
      • Jun 2017 - Aug 2017

      Jones & Bartlett Learning, a division of Ascend Learning, is a world-leading provider of instructional, assessment and learning-performance management solutions for the secondary, post-secondary, and professional markets.As an editorial intern, I organized and implemented proposal and manuscript review processes, interacted with authors during the manuscript development process to ensure adherence to contract and guidelines regarding formatting, art, and copyright requirements, assisted in preparation of manuscripts for production, ensured that all manuscript elements were present and acceptable for launch, and assisted in the development of ancillary materials such as websites and instructor resources based on the main text.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Admissions Staff, Explorer, Birthday Party Manager
      • Feb 2012 - May 2017

      Admissions:Responsible for answering telephone inquiries regarding visits to the museums, greeting visitors, ticket and membership sales, as well as gift shop sales.Birthday Party Manager:Responsible for setting up the party room, leading the children in an activity ofthe birthday parents’ choosing, and assisting the parents with serving food, recording gifts, and clean up.Explorer:Engages visitors with hands-on exhibits and assists setting up and carrying outspecial museum programs. Maintains a fun, safe, and clean environment on the floor of the museums.

Education

  • Columbia University - Graduate School of Journalism
    The Columbia Publishing Course
    2018 - 2018
  • Muhlenberg College
    Bachelor’s Degree, English Language and Literature, Women & Gender Studies
    2014 - 2018
  • The University of Edinburgh
    English Literature, Celtic Civilization, International Development, Aid, and Humanitarianism
    2016 - 2016
  • Acton Boxborough Regional High School
    High School, 9-12
    2010 - 2014

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