Experience

World Tourism Organization (UNWTO)

• Spain
• International Trade and Development
• 200 - 300 Employee

• Member of the Global Panel of Experts in Tourism

  • Feb 2011 - Present

  - Market analysis and future trends for Tourism Barometer’s publications. - Market analysis and future trends for Tourism Barometer’s publications.



OECD - OCDE

• France
• International Affairs
• 700 & Above Employee

• Tourism Expert Consultant

  • 2017 - Present



Council of Europe

• France
• International Affairs
• 700 & Above Employee

• Expert at European Cultural Routes, transnational thematic itineraries.

  • Jan 2011 - Present

  - Evaluation of the “European Cultural Jews’ Heritage Project” developing strategies to spread the project worldwide. - Evaluation of the “European Cultural Jews’ Heritage Project” developing strategies to spread the project worldwide.



Asat - Federalberghi Trentino

• Italy
• Hospitality
• 1 - 100 Employee

• Senior Marketing Research Manager

  • Apr 2004 - Present

  The Hotel Association in Trentino (ASAT) represents over 1,200 SME Independent Family Boutique Hotels. Services of Hotel Organization for Employers and Entrepreneurs: - Set up & Management of a new service for Hoteliers: Marketing and Research Department to support SME’s competitiveness and innovation through new technologies. Activities performed: - 240 Research (quantitative, questionnaire with SPSS; qualitative, focus groups). - I design, develop, manage, monitor and evaluate several new innovative sustainable themed tourism products and projects for a large number of Hotels within a destination in order to re-launch businesses, increase revenue, attract eco-tourists, foster local development. Details of some activities to foster competitiveness: - I annually design a new Study Trip to support Destination Management and Entrepreneurs’ Competitiveness. Training Projects were located in the French and Swiss Alps (Glion and Les Roches, top Hospitality Universities), Sierra Nevada in Spain (Sevilla University), Scotland (Napier University) and Prague (Prague University College). - Italian Pilot projects dealing with: “Online Reputation of the Destination”, “Revenue Management of a Destination” based on the forecast of the economic performance. Show less



Young Hotel Association, Academia, Entrepreneurs

• Senior Lecturer & Capacity Building sessions

  • 2009 - Present

  ORGANIZATION OF YOUNG ITALIAN EMPLOYERS IN HOTELS AND ON FARMS, Rome. Lecturer during their first National Meeting; starting a National Innovative Marketing Project: “Local Agricultural Products in Hotels”. University of Venice, Ca’ Foscari, Italy: Post-degree Lecturer on Tourism Big Data. CISET, Venice, Italy: Master in “Tourism Management”; Lecturer on “Sustainable Development Projects” which I have personally managed. LUISS, Private Business School, Rome, Italy: Master in “Tourism Management” in English. Content: “Worldwide Destination Management Strategies: Case histories in which private stakeholders, the Hoteliers, play an active role”. Master on “WNHM –UNESCO World Natural Heritage Management”. Lecturer on “Sustainable Network of Hotels in UNESCO’s site: The Dolomites Walking Hotels” set up and managed by the trainer ISNART - Italian Research Institue for Tourism by the Italian Chambers of Commerce. National Hotel Quality improvement, Web Marketing, Front Office, Events Management. Supply of new sustainable “Itinerary Routes for Cyclists” in Lombardy, planning the project development with local stakeholders. Show less



MUSE -NEW SCIENCE MUSEUM DESIGNED BY RENZO PIANO to promote The Dolomites

• Trento Area, Italy

• Board of Directors

  • Oct 2011 - Apr 2014

  The MuSe, new Museum of Science, designed by Renzo Piano, opened in July 2013 in Trento, Italy. - Pre-opening Sales and Marketing Strategies to launch the new Museum and guarantee income; - Public and private partnerships to improve local economy in relation to the Museum activities. The MuSe, new Museum of Science, designed by Renzo Piano, opened in July 2013 in Trento, Italy. - Pre-opening Sales and Marketing Strategies to launch the new Museum and guarantee income; - Public and private partnerships to improve local economy in relation to the Museum activities.



Free University of Bozen-Bolzano

• Italy
• Higher Education
• 500 - 600 Employee

• Assistant Professor on “Creation of New Enterprises”.

  • 2009 - 2009

  Course: “New Enterprises B” Entrepreneurship, Major Global Management and Markets. - Seminars on launching new enterprises, final evaluation with written exams in English. Course: “New Enterprises B” Entrepreneurship, Major Global Management and Markets. - Seminars on launching new enterprises, final evaluation with written exams in English.



Sun International

• South Africa
• Gambling Facilities and Casinos
• 700 & Above Employee

• Sales & Marketing Manager Italy, Greece, Turkey, Israel

  • Feb 2002 - Mar 2004

  Direct reports to Johannesburg Worldwide Headquarters. - Market analysis, outgoing Sales & Marketing Plans for Southern Europe, negotiating and contracting with Tour Operators and Incentive groups. - Launch of a new destination, Zambia, and of a new 5* Hotel on the South-European market. - Development of long-term public-private partnerships with local stakeholders of the different South - African Destinations (Airlines, National Tourist Office, in-bound Tour Operators) to launch the new Destination. - Management of the Marketing Team (6 practitioners): PR, Web, Trade, Consumer. - Meetings attendance in South Africa & Europe, monthly sales meetings, reporting to the Financial and - Marketing Director, design and manage of a Crisis Plan to face SARS. - No. 8,300 rooms sold, that is + 300% with reference to the previous year. Show less



Accor

• France
• Hospitality
• 700 & Above Employee

• Sales Manager Italy, International Sales Division

  • Feb 1999 - 2002

  Reporting directly to Paris Worldwide Headquarters. - Supplying outgoing Sales Action Plans to launch 4,000 Worldwide Destinations and new Hotels to the - Leisure Italian market: Sofitel NY, Sofitel Costa du Sauipe, Brasil, Sofitel Paris Bercy, Sofitel Asia & Cuba. - Providing Annual Sales Plans for the Italian market, to re-launch old destinations and hotels. - Developing long-term win-win partnerships with local stakeholders of the different Worldwide - Destinations (airlines, tourist office, and inbound Tour Operators). - Negotiating and contracting with Tour Operators to launch new destinations and hotels. - Attending worldwide Manager & Sales meetings. - Designing and managing Sales Crisis Plans to face the American market after 11th September. Results: No. 14,000 rooms sold, that is + 150% with reference to the previous year. Show less



Civita

• Italy
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Technical Assistance to European Union’s transnational cooperation project, “Leader II”

  • Apr 1997 - Nov 1999

  - Attending UE’s several seminars in Bruxelles in order to search for partners with similar tourist problems among 600 European Rural territories, writing the feasibility studies, submitting them to the EU. - Designing, developing and managing international networks with 30 European rural territories, based on cultural and tourist projects, which were all financed by the EU. - Attending UE’s several seminars in Bruxelles in order to search for partners with similar tourist problems among 600 European Rural territories, writing the feasibility studies, submitting them to the EU. - Designing, developing and managing international networks with 30 European rural territories, based on cultural and tourist projects, which were all financed by the EU.



Unioncamere - Unione italiana delle Camere di commercio, industria, artigianato e agricoltura

• Italy
• Government Administration
• 1 - 100 Employee

• EU post-degree Scholarship “Leonardo”

  • Dec 1996 - Apr 1997

  Unioncamere represents all the Italian Chambers of Commerce at the European Union. It monitors EU laws and supports the Chambers on EU funding and projects. - Researching on EU funding for SME in tourism and writing a guide, spread nationally - Attending all working sessions at European Institutions and at Eurochambres, which represents 41 national Chambers of Commerce. Unioncamere represents all the Italian Chambers of Commerce at the European Union. It monitors EU laws and supports the Chambers on EU funding and projects. - Researching on EU funding for SME in tourism and writing a guide, spread nationally - Attending all working sessions at European Institutions and at Eurochambres, which represents 41 national Chambers of Commerce.