Monica Alaya

Design Lead at Okra
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Location
City of Cape Town, Western Cape, South Africa, ZA

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Martin Hedevåg

I worked with Monica directly building product from 0 to 1. Monica is an amazing team player with a huge amount of energy and grit. She proactively led the design process and effectively managed cross-functional relationships with product and engineering. Her work output is very high quality, but as a leader in a small team, she pushed not just design but the broader company forward. I would love the opportunity to work with Monica again in the future.

LinkedIn User

I’ve worked with Monica for close to three years now. In those three years, I’ve seen her not only excel in all areas of leadership and product design but also happily stretch herself to tasks that extend well beyond the scope of her role. Anyone who has worked with her will attest to the fact that she has been a champion for design at JUMO, continuously leading the design team to new heights. The care she has taken as a mentor and manager in both my personal and professional growth, along with her ambitious energy and incredibly warm-hearted nature, will benefit anyone working with her in the future.

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Credentials

  • Enterprise Design Thinking Practitioner
    IBM
    Jun, 2020
    - Sep, 2024

Experience

    • Canada
    • Media Production
    • Design Lead
      • Sep 2022 - Present
    • Internet Publishing
    • Product Design Lead
      • Mar 2021 - Sep 2022
    • Design Services
    • 100 - 200 Employee
    • Product Design Lead
      • Aug 2020 - Feb 2021
    • Recreational Facilities
    • Product Design Lead / Manager
      • Feb 2017 - Jul 2020

      JUMO is a full technology stack for building and running financial services. We use advanced data science and machine learning to create the fastest and leanest financial services infrastructure. Responsible for: • Setting up the product design division at JUMO, implementing and scaling a flexible design platform that empowers designers with the freedom to explore while keeping consistency and quality at the core. • Directing the product design process by partnering with the teams to ensure projects are well-defined and successfully executed, from problem definition to design implementation. • Guide products towards undoubtedly simple and natural solutions that resonate with the users and empower them to work more efficiently. • Provide meaningful, actionable, direct, and timely feedback that encourages best results • Nurture and mentor designers to grow and develop into meaningful design contributors. Show less

    • 1 - 100 Employee
    • Lead UX / UI Designer
      • Mar 2015 - Jan 2017

      WWC is an innovation agency that helps organisations with an interest in Africa to innovate and create digital products that blend technical proficiency with human insights and commercial logic. Responsible for: Leading a suite of online experiences for multiple accounts (Hyundai, iStore, Vodafone, Independent Media, Cliff Central) by innovating and executing digital strategies through creating mobile and web products, brand development and marketing. WWC is an innovation agency that helps organisations with an interest in Africa to innovate and create digital products that blend technical proficiency with human insights and commercial logic. Responsible for: Leading a suite of online experiences for multiple accounts (Hyundai, iStore, Vodafone, Independent Media, Cliff Central) by innovating and executing digital strategies through creating mobile and web products, brand development and marketing.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Snr Digital Art Director
      • May 2011 - Dec 2011

      Impact Proximity solves business problems by changing individual customer behaviour by fusing creative, digital and direct with a deep knowledge of consumer insights and data, delivered through measurable customer engagement. Impact Proximity is a member of the Omnicom Group and a strategic partner of BBDO. Responsible for: Creating highly intuitive, beautifully crafted ideas across web, mobile apps and social media platforms for Pepsi and Mercedes Benz. Impact Proximity solves business problems by changing individual customer behaviour by fusing creative, digital and direct with a deep knowledge of consumer insights and data, delivered through measurable customer engagement. Impact Proximity is a member of the Omnicom Group and a strategic partner of BBDO. Responsible for: Creating highly intuitive, beautifully crafted ideas across web, mobile apps and social media platforms for Pepsi and Mercedes Benz.

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital Design
      • Oct 2007 - May 2011

      Digital agency Blue Barracuda is committed to Living Digital, matching communication tools and technology with real, timeless human needs and business objectives.

    • Snr Digital Art Director
      • Oct 2006 - Jul 2008

    • Digital Designer
      • Jul 2005 - Oct 2006

      Twentysix is a full service digital marketing agency based in London and Leeds. At my time at Twentysix I was responsible for conceptualising and executing digital service solutions across multiple accounts including the British Royal Navy and Marines. Twentysix is a full service digital marketing agency based in London and Leeds. At my time at Twentysix I was responsible for conceptualising and executing digital service solutions across multiple accounts including the British Royal Navy and Marines.

Education

  • College of Cape Town
    Visual arts
    2000 - 2004

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