Marketing Manager

• Nov 2021 - Present

Marketing Communications Manager, project manager, strategist

• May 2011 - Nov 2021

- Head of marketing communication with 4 market communicators - Responsible for communication strategies, branding, internal communication and marketing communication - Identification of target groups, communication needs and preparation and execution of communication plans - Responsibility for everything is connected in a common thread in all channels; customer information, internal communication, sales materials, social media, PR, campaigns and that everything follows the brand strategy. - Change management / digitization - Has established activity plans and strategies, including branding- and social media strategy - Writer; press releases, texts for websites, e-mails, social media, copy Show less

Marketing specialist / advisor (freelance)

• Dec 2010 - Jun 2011

- Advisor regarding branding issues - Claimant to the advertising agency regarding advertising messages and to stay within the framework of the bank’s brand identity, graphic profile and within the framework of marketing laws regarding credits and loans. The primary task was to improve the bank’s Direct Marketing campaigns with the aim of increasing sales of credits and loans. The new campaign set-up had a very positive outcome where the trend was reversed and sales increased above expected results. Show less

International Marketing Project Manager

• Aug 2003 - Nov 2010

I was responsible for directing and integrating marketing communication to specific target groups through appropriate and cost-effective channels concerning launches of new products and services. The projects I managed were often concerning highly prioritised launches in up to 25 countries at the same time. The communications material and sales tools included both online and offline communication. I was working with several cross functional teams in an international matrix organization, and the stakeholders were team members primarily in Germany and the US and also local marketing units around the world. The corporate language was English that I worked with on a daily basis both verbally and written. Show less

Traffic and inhouse Studio Manager

• Nov 2001 - Aug 2003

Production Manager/Operational Project Manager Online

• Mar 2001 - Nov 2001

Project Manager and Team Leader

• 2000 - 2001

Project Leader and Graphic Production (prepress)

• 1995 - 2000

1997 - 2000, Project Leader 1995 - 1997, Graphic Production and Customer Support 1997 - 2000, Project Leader 1995 - 1997, Graphic Production and Customer Support