Monia Johansson
Head of Marketing at Company of Cooks- Claim this Profile
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Swedish -
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English -
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Spanish Limited working proficiency
Topline Score
Bio
Marika Amartey Kaliff
I had the great privilege to work with Monia on the Swedish Embassy collaboration Saint Lucia at Aquavit, the Swedish tradition of a choir procession bringing light to the winter darkness. Monia is an exemplary project manager, very efficient and thorough. She leads with warmth and elegance, has great communications skills and makes everyone feel welcome and appreciated. Monia has an eye for detail, she put in the time and effort required and orchestrated the performances to perfection – the choir had never looked and sounded so good. Monia possesses the combination of being highly professional and great fun, which makes working life so much better. I’d be delighted to recommend her.
Duncan Pitfield
Monia was instrumental at launching Aquavit london and within 9months was awarded a Michelin star. A hard worker with lots of talent and dedication. Managing all parts of marketing, including local, digital and pr, the cohesiveness of here worked developed the brand and the business into a leading london restaurant
Marika Amartey Kaliff
I had the great privilege to work with Monia on the Swedish Embassy collaboration Saint Lucia at Aquavit, the Swedish tradition of a choir procession bringing light to the winter darkness. Monia is an exemplary project manager, very efficient and thorough. She leads with warmth and elegance, has great communications skills and makes everyone feel welcome and appreciated. Monia has an eye for detail, she put in the time and effort required and orchestrated the performances to perfection – the choir had never looked and sounded so good. Monia possesses the combination of being highly professional and great fun, which makes working life so much better. I’d be delighted to recommend her.
Duncan Pitfield
Monia was instrumental at launching Aquavit london and within 9months was awarded a Michelin star. A hard worker with lots of talent and dedication. Managing all parts of marketing, including local, digital and pr, the cohesiveness of here worked developed the brand and the business into a leading london restaurant
Marika Amartey Kaliff
I had the great privilege to work with Monia on the Swedish Embassy collaboration Saint Lucia at Aquavit, the Swedish tradition of a choir procession bringing light to the winter darkness. Monia is an exemplary project manager, very efficient and thorough. She leads with warmth and elegance, has great communications skills and makes everyone feel welcome and appreciated. Monia has an eye for detail, she put in the time and effort required and orchestrated the performances to perfection – the choir had never looked and sounded so good. Monia possesses the combination of being highly professional and great fun, which makes working life so much better. I’d be delighted to recommend her.
Duncan Pitfield
Monia was instrumental at launching Aquavit london and within 9months was awarded a Michelin star. A hard worker with lots of talent and dedication. Managing all parts of marketing, including local, digital and pr, the cohesiveness of here worked developed the brand and the business into a leading london restaurant
Marika Amartey Kaliff
I had the great privilege to work with Monia on the Swedish Embassy collaboration Saint Lucia at Aquavit, the Swedish tradition of a choir procession bringing light to the winter darkness. Monia is an exemplary project manager, very efficient and thorough. She leads with warmth and elegance, has great communications skills and makes everyone feel welcome and appreciated. Monia has an eye for detail, she put in the time and effort required and orchestrated the performances to perfection – the choir had never looked and sounded so good. Monia possesses the combination of being highly professional and great fun, which makes working life so much better. I’d be delighted to recommend her.
Duncan Pitfield
Monia was instrumental at launching Aquavit london and within 9months was awarded a Michelin star. A hard worker with lots of talent and dedication. Managing all parts of marketing, including local, digital and pr, the cohesiveness of here worked developed the brand and the business into a leading london restaurant
Credentials
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Writing for Social Media
University of California, BerkeleyMay, 2020- Sep, 2024
Experience
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Company of Cooks
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Hospitality
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100 - 200 Employee
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Head of Marketing
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May 2021 - Present
In charge of overseeing the marketing for the leisure sector of the contract catering group CH&CO. 150 venues within art, culture, exhibitions, and heritage, e.g. Palaces, Royal Opera House, Royal Academy of Arts, Kew Gardens and Southbank Centre. - Led the new concept, marketing strategy and brand refresh for seven cafes, restaurants and bars within Royal Opera House for re-opening after lockdown. With our pre-marketing strategy, we were able to exceed the estimated sales by 46% the first month - In charge of launching one of the most talked about restaurant openings of 2021 "Jose Pizarro at the Royal Academy of Arts". Through effective marketing and PR, we brought a new audience to the RA and got fully booked for the first 3 months of opening before launch. By improving the concept, we increased the average spend from £12 to £39 per person - Overseeing the re-brand and client relationship for "Company of Cooks", a catering contract company that was bought up by CH&CO in 2020. Together with the operational leadership team, we have retained the client contracts worth £40M turnover per year. Show less
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Benugo
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United Kingdom
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Food & Beverages
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400 - 500 Employee
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Marketing Director (Maternity Cover)
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Jan 2019 - Dec 2019
Responsible for the Benugo marketing team of six, development and delivery of a fully integrated marketing strategy across its retail, restaurant, catering and events business (£150M turnover). - In charge of all marketing activities: branding, communication, digital, campaigns, client and customer relations and budget - Oversaw Benugo’s own brand and partnership brands such as British Museum, The Royal Parks, John Lewis, Historic Environment Scotland and Eurostar (over 120 sites) to achieve their financial catering targets and ensure their correct market positioning - Supported in creation of tender documents and presentations that retained and gained new business worth £33M year one, £181M length of contracts - Built a bespoke CRM system (110k customer database) inline with the new GDPR rules and regulations. Aim to increase customer relations and utilize as trackable promotional tool. Show less
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Black Sheep Coffee
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United Kingdom
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Food and Beverage Services
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100 - 200 Employee
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Head of Marketing & Events
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Jul 2017 - Dec 2018
Developed the marketing strategy to successfully transition from a small local coffee shop to an international multi-unit cafe and bar enterprise. - Turned evening trade from loss to profit by increasing events sales 116% by training managers, campaigns and strategic partnerships - Increased company sales by an estimated YoY 20% by project leading a new relaunch of website and booking system - Grew the company from 3 to 23 venues within 1 year by implementing a cost and time effective marketing strategy, led visual merchandising, communication and digital team - Built marketing and brand foundation for franchise expansion by leading the development and execution of the guidelines. Show less
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Aquavit London
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United Kingdom
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Restaurants
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1 - 100 Employee
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Head of Marketing Consultant
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Sep 2016 - Jul 2017
Brought in to lead the marketing efforts for the first Nordic all-day-dining restaurant concept in London. In charge of strategy and overseeing all marketing, PR, budget and brand activities pre- and post launch. - Achieved a Michelin star within the first 9 month of operating - Built brand identity from menus, website, marketing material and campaigns - Built a CRM system and a database of 3 000 members and 100 brand ambassadors by the first quarter of the opening - Grew covers for breakfast and early afternoon trade by the first 6 months by an average of 50-60% increase monthly Show less
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SELAVI GLOBAL
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United States
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Advertising Services
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Marketing and Events Manager
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Apr 2014 - Jan 2017
Part of the management team running monthly and seasonal events across the latest upcoming venues in London for a members only organisation; French Tuesdays (www.frenchtuesdays.com) - Created new B2B business opportunities and B2C brand exposure for brands such as Taittinger, Moët Hennessy and Perrier - Kept budget control and secured profitability - Spearheaded and launched new seasonal events that increased the yearly profit (25%) Part of the management team running monthly and seasonal events across the latest upcoming venues in London for a members only organisation; French Tuesdays (www.frenchtuesdays.com) - Created new B2B business opportunities and B2C brand exposure for brands such as Taittinger, Moët Hennessy and Perrier - Kept budget control and secured profitability - Spearheaded and launched new seasonal events that increased the yearly profit (25%)
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Contracted Marketing & NPD Manager
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Apr 2012 - Apr 2014
In charge of creating and launching new product development ideas within dairy products for the UK retail market. - Replaced competitive listings at Tesco and increased the ROS with 33% - Designed the fastest international launch in history for an Italian hard cheese brand at Waitrose - Attained expected profit margins in highly competitive market - Launched new improved baking Camembert instructions for all UK retailers In charge of creating and launching new product development ideas within dairy products for the UK retail market. - Replaced competitive listings at Tesco and increased the ROS with 33% - Designed the fastest international launch in history for an Italian hard cheese brand at Waitrose - Attained expected profit margins in highly competitive market - Launched new improved baking Camembert instructions for all UK retailers
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Brand Development and Retail Project Manager
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Aug 2009 - Apr 2012
Hired to lead cross-functional teams; brand, marketing and retail operations for centralisation of six boutique hotels. - Cut the operational costs by 30% and improved the efficiency for each department - Hired and managed 30 new recruits for the head office - Turned the retail stores’ net revenue from loss to profit (-18% to 20% YoY) - Successfully tracked and gained a strong ROI on the yearly marketing budget (£500K) Hired to lead cross-functional teams; brand, marketing and retail operations for centralisation of six boutique hotels. - Cut the operational costs by 30% and improved the efficiency for each department - Hired and managed 30 new recruits for the head office - Turned the retail stores’ net revenue from loss to profit (-18% to 20% YoY) - Successfully tracked and gained a strong ROI on the yearly marketing budget (£500K)
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Coty Beauty
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1 - 100 Employee
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Global Brand Development Coordinator
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Feb 2008 - Feb 2009
Supported the marketing team in new fragrance product concepts in line with the marketing plan and the brand’s ambition. - Improved marketing team’s relationship with the franchise brand Nautica - Introduced a new revolutionary fragrance based on water (Nautica Oceans) - Launched new improved scented promotional materials for brands such as Nautica, Beckham, Halle Berry and CK One Supported the marketing team in new fragrance product concepts in line with the marketing plan and the brand’s ambition. - Improved marketing team’s relationship with the franchise brand Nautica - Introduced a new revolutionary fragrance based on water (Nautica Oceans) - Launched new improved scented promotional materials for brands such as Nautica, Beckham, Halle Berry and CK One
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L'Oreal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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New Product Development Intern
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Sep 2007 - Dec 2007
Supported directly the Vice President of the NPD department. - Developed and presented an extensive product strategy on how to improve L’Oreal Paris’ Colour Riche line Supported directly the Vice President of the NPD department. - Developed and presented an extensive product strategy on how to improve L’Oreal Paris’ Colour Riche line
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Gucci
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Italy
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Men's Wholesale Intern
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May 2006 - Dec 2006
Acted as representative for Gucci at Saks Fifth Avenue by monitoring and communicating with the departments in store sales and management team. - Proven track of sales increase and decrease of lost or stolen goods for Gucci at Saks Fifth Avenue Acted as representative for Gucci at Saks Fifth Avenue by monitoring and communicating with the departments in store sales and management team. - Proven track of sales increase and decrease of lost or stolen goods for Gucci at Saks Fifth Avenue
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Teaterbaren
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Events Services
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1 - 100 Employee
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Assistant Restaurant Manager
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Sep 2000 - Feb 2005
• Responsible for daily operations to run smoothly in the café and restaurant area by distributing work assignment and secure high standard of service • In charge of calculating daily profit and loss statement • Ran successful events for Stockholm theatre house, BMW and the royal family to name a few • Responsible for daily operations to run smoothly in the café and restaurant area by distributing work assignment and secure high standard of service • In charge of calculating daily profit and loss statement • Ran successful events for Stockholm theatre house, BMW and the royal family to name a few
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Education
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2005 - 2007
Berkeley College
BA, Marketing and Management -
2004 - 2004
Don Quijote Language School Barcelona
Spanish Languange -
1999 - 2002
Stockholms estetiska gymnasium
Music High School Degree, Piano & Vocal -
1998 - 1999
Titusville High School Florida
High School, Music & Theatre
Community
