Experience

Money Coaching Hub

• Professional Training and Coaching
• 1 - 100 Employee

• Money Coach - Helping people plan their finances and unlocking big dreams

  • Dec 2022 - Present

  Hello. I am Luca, a Certified Money Coach, and the creator of the Money Coaching Hub. I am here to help you get rid of your old money habits and help you create a new, healthy relationship with your finances. What is your money story? Do you feel anxiety when thinking about money? Or is it fear? Do you find it difficult to communicate about money with your partner and family? I can help you understand your story and improve your relationship with money. Money coaching is a journey where you will feel in control, confident and comfortable with your finances Show less



KSi Malta

• Malta
• Financial Services
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2018 - Present

  1. Marketing Strategy and Management of the Marketing Budget 2. Dealing with the press on the firm's Public Relations 3. Expanding the firm's international connections 4. Social Media strategy and content management 5. Management of KSi Malta's website (including SEO Content Management) 6. Expanding the firm's database 7. Editing and writing articles for the Times of Malta Business Section and other newspapers. 8. Taking care of all advertising on Newspapers, magazines and TV Show less



Erremme Business Advisors

• Malta
• Financial Services
• 1 - 100 Employee

• Senior Marketing Associate

  • Jan 2018 - Jun 2018

  Management of the Marketing section within the firm Marketing Strategy and Plan Dealing with the press on the firm's Public Relations Website creation, structure and content management Social Media strategy and SEO Management Taking care of all advertising on newspapers, magazines and TV Management of the Marketing section within the firm Marketing Strategy and Plan Dealing with the press on the firm's Public Relations Website creation, structure and content management Social Media strategy and SEO Management Taking care of all advertising on newspapers, magazines and TV



Mediterranean Bank

• United Kingdom
• Restaurants

• Marketing Manager

  • Jul 2017 - Dec 2017

  1. Helping in the rebranding campaign of the bank 2. Working with relevant teams to ensure a cohesive brand presence across all products and platforms 3. Crafting of site promotion, newsletters and online outreach campaigns 4. Writing and publishing content on the website 1. Helping in the rebranding campaign of the bank 2. Working with relevant teams to ensure a cohesive brand presence across all products and platforms 3. Crafting of site promotion, newsletters and online outreach campaigns 4. Writing and publishing content on the website

• • Nov 2016 - Jul 2017

  HR Roles:1. Job Descriptions: Maintains the work structure by updating job requirements and job descriptions for all positions2. Job Interviews: Maintains organization staff by establishing a recruiting, testing, and interviewing program.3. Performance Appraisals: Ensures planning, monitoring, and appraisal of employee work results.4. HR Policies: Maintains management guidelines by preparing, updating, and recommending human resource policies and procedures5. Discipline and Employee OrganisationMarketing Roles:1. Marketing Strategy and Plan2. Dealing with the press on the firm's Public Relations3. Expanding the firm's international connections4. Social Media strategy and content management5. Helping in KSi Malta's website management (including SEO Content Management)6. Expanding the firm's database7. Editing and writing articles for the Times of Malta Business Section and other newspapers.8. Taking care of all advertising on Newspapers, magazines and TV Show less

• • Jan 2014 - Oct 2016

  1. Marketing Strategy and Plan2. Dealing with the press on the firm's Public Relations3. Expanding the firm's international connections4. Social Media strategy and content management5. Helping in KSi Malta's website management (including SEO Content Management)6. Expanding the firm's database7. Editing and writing articles for the Times of Malta Business Section and other newspapers.8. Taking care of all advertising on Newspapers, magazines and TV



Power Your Words

• Technology, Information and Internet

• Owner

  • Nov 2013 - Sep 2016

  Luca created Power Your Words to help companies and individuals increase their sales through effective copywriting. Services offered by Power Your Words include: 1. SEO Copywriting 2. Social Media: Creation & Maintenance 3. Advertising Copywriting 4. Brochure Writing 5. Feature Writing 6. Press Release Writing 7. Sales Letter Writing 8. Speech Writing 9. Translations Luca created Power Your Words to help companies and individuals increase their sales through effective copywriting. Services offered by Power Your Words include: 1. SEO Copywriting 2. Social Media: Creation & Maintenance 3. Advertising Copywriting 4. Brochure Writing 5. Feature Writing 6. Press Release Writing 7. Sales Letter Writing 8. Speech Writing 9. Translations



Dmax

• France
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Business Communications Executive

  • Jul 2013 - Dec 2013

  • Social Media copywriting for several companies & organisations which include: finance, pharmaceutical and furniture • Social Media coordination and campaigns • Social Media analytics reports • Content writing for the companies’ websites • Writing of Press Releases • Proofreading of all the content concerning Dmax • Social Media copywriting for several companies & organisations which include: finance, pharmaceutical and furniture • Social Media coordination and campaigns • Social Media analytics reports • Content writing for the companies’ websites • Writing of Press Releases • Proofreading of all the content concerning Dmax



Malta Council for Science and Technology

• Public Relations Executive

  • Jan 2013 - May 2013

  1. Organising press conferences and other press events 2. Writing of press releases, speeches and PR programmes 3. Managing the MCST Website, and the MCST Social Media platforms: Facebook, Twitter, LinkedIn and YouTube 4. Writing and design of adverts, posters and flyers 5. Planning and implementing a PR strategy aiming to bring science closer to the general public 6. Coordinating a debate which was very well attended. Its promotion was done through Facebook, posters & adverts (written and designed by myself), & appearances on several TV programmes. 7. Creating and submitting a successful Program Statement of Intent to PBS. Show less



Malta Communications Authority

• Malta
• IT Services and IT Consulting
• 1 - 100 Employee

• Project Coordinator

  • Jun 2012 - Jan 2013

  Marketing Campaigns: creation of the strategy for 2 Marketing Campaigns: 1) The LiveICT Campaign - analysis and research on the need of ICT awareness for ageing individuals, work with Marketing/Advertising Agencies on the campaign, - organization and implementation of eAgeing Seminar associated with this campaign - organization and direction of the LiveICT Roadshow which visited a total of 14 localities around Malta and Gozo. The roadshow managed to attract over 600 applications to the ICT Courses offered by the MCA. - reaching agreement with local councils and NGOs for the organization of this roadshow - promotion of the the LiveICT roadshow through traditional media 2) The Social Media Awareness Campaign for SMEs (research and analysis of the importance of Social Media for businesses, work on the strategy to deliver the MCA’s message on the importance of Social Media) Website Management: editing, creating new content, design, basic use of the software programme: Drupal. The aim of this website is to provide the Maltese public with detailed information about the MCA’s past, current and future projects. Project Coordination of ESF Funds: Budgeting an ESF Project, analysing the Maltese population interests and use of ICT, researching and analysing the Maltese and the European Commission’s Laws applicable to the project. My work was instrumental in: a. creating the best Marketing and PR strategy for the project b. calculating a balanced budget Show less



The Times of Malta, The Sunday Circle, Logix, TBWA-ANG, Child Magazine,

• Freelance Writer & Copywriter

  • Jun 2008 - Oct 2012

  Luca published several features with the supplementary magazines of the Times of Malta, international magazines like 'Military Illustrated', and online on 'The New Federalist'. Luca is also a qualified Copywriter and have worked with several companies in the past 3 years. His work included the writing of Press Releases, Web Content (with SEO Phrases) and also several translations. He also specialises in Brochure and Sales-Letters writing. Luca published several features with the supplementary magazines of the Times of Malta, international magazines like 'Military Illustrated', and online on 'The New Federalist'. Luca is also a qualified Copywriter and have worked with several companies in the past 3 years. His work included the writing of Press Releases, Web Content (with SEO Phrases) and also several translations. He also specialises in Brochure and Sales-Letters writing.



Media.Link Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Journalist

  • Sep 2011 - May 2012

  • Writing 4 news reports every day, translating 8 press releases daily from English to Maltese, writing scripts for the TV (NET News), Radio, MaltaRightNow and the Newspaper (In-Nazzjon). • Writing of features in the newspaper, interviewing people in Malta and abroad, help in editing News Clips, researching and investigating News stories. • Communicating with several Public Relations Officers on the news stories. • This experience gave Luca access to a comprehensive number of contacts and experience in the field working under pressure. Show less



Inlingua Malta - School of English

• Teacher

  • Jul 2008 - Sep 2011

  Teaching English Grammar, Literature, Essay Skills and English Speaking skills to foreign students in Beginners, Intermediate and even Advanced Level. Teaching English Grammar, Literature, Essay Skills and English Speaking skills to foreign students in Beginners, Intermediate and even Advanced Level.



M FSADNI

• Interviewer

  • Aug 2011 - Aug 2011

  Interviewing Entrepreneurs about their business for a Marketing Analysis on Entrepreneurship in Malta. Interviewing Entrepreneurs about their business for a Marketing Analysis on Entrepreneurship in Malta.