Experience

foundit

• India
• IT Services and IT Consulting
• 400 - 500 Employee

• Reimagination Specialist

  • Nov 2023 - Present

  Bangalore Urban, Karnataka, India

• Assistant Manager - Retention & Engagememt

  • Sep 2023 - Present

  Bengaluru, Karnataka, India



TRB Group

• India
• Retail Office Equipment
• 100 - 200 Employee

• Marketing Strategist

  • Jun 2022 - Sep 2023

  India Designed and executed B2B and B2C - SMM & SEM marketing strategies, as part of a marketing team that increased ROI by 27%. Achieved a 33% increase in conversion rates by developing engaging content copies and designing wireframes for 4 websites and email marketing. Orchestrated the development and implementation of affiliate programs, which resulted in a new revenue stream generation. Championed developing and implementing novel digital marketing campaigns, increasing web… Show more Designed and executed B2B and B2C - SMM & SEM marketing strategies, as part of a marketing team that increased ROI by 27%. Achieved a 33% increase in conversion rates by developing engaging content copies and designing wireframes for 4 websites and email marketing. Orchestrated the development and implementation of affiliate programs, which resulted in a new revenue stream generation. Championed developing and implementing novel digital marketing campaigns, increasing web traffic by 27% and higher monthly sales. Implemented online customer service processes to promote positive and consistent user experience ensuring brand loyalty. Purchased & negotiated the placement of listings in local search engines, directories, and other digital platforms. Executed targeted paid Ads (B2B and B2C) in India and West Africa. Conducted financial modelling for online marketing programs, including website revenue expenditure and forecasting. Show less



Cantilever Labs

• India
• E-Learning Providers
• 1 - 100 Employee

• Program Manager

  • Mar 2021 - May 2022

  Hyderabad, Telangana, India Proactively worked on the recruitment cycle, managed training programs in multiple colleges & built and handled a community of 16000+ students. Managed 100s of trainers simultaneously. Overlooked content development for social media, marketing campaigns (Both Paid and organic). Created content repository of study materials, guidelines for video recording and editing for all the courses delivered live or in recorded form. Participated in managing the assessment platform… Show more Proactively worked on the recruitment cycle, managed training programs in multiple colleges & built and handled a community of 16000+ students. Managed 100s of trainers simultaneously. Overlooked content development for social media, marketing campaigns (Both Paid and organic). Created content repository of study materials, guidelines for video recording and editing for all the courses delivered live or in recorded form. Participated in managing the assessment platform and updated internal databases with new information in the organization. Helped and assisted management in strategic planning and cost optimization. Created and managed landing pages, forms, workflows, and email campaigns, including template designs (emails and landing pages), calls-to-action, etc. Segmented lists based on behaviour like past email engagement and website interactions (content downloads, site page visits, etc). Performed analyses on platform functionality and suggested improvements. Provided support for our product (compiler, learning and test platforms) and associated services. Content - Created content repository of entire courses, programs and products. - Handled a team of 6 people. Business Relationship - Increased the efficiency of team and increased the number of projects handling with same manpower. - Handled Principals, TPOs, department heads of various collaborated colleges like IIT Madras, IIT ISM Dhanbad, Gitam, BITS and chitkara, etc. - Introduced the concept of weekly, monthly and project completion reports with multiple result driven, project improvement and project acquisition purposes. Analytics - Brought entire database under one head. - Drove the unused leads into the sales funnel with the marketing and sales team. - Conducted multiple feedbacks for product improvement. - Defined KPIs for the team for better efficiency. Platform Upgradation - Worked closely with development team for platform formation, testing and upgradation.

• Content Creator

  • Mar 2021 - Sep 2021

  Hyderabad, Telangana, India



Zehntech

• India
• IT Services and IT Consulting
• 100 - 200 Employee

• Content Marketer

  • Dec 2020 - Feb 2021

  Indore, Madhya Pradesh, India Created content strategy for the company and client’s blogs. Published unique B2B and B2C content related to FMMCG, IT, Marketing, and technology. Lead Social media marketing for LinkedIn, Instagram, Facebook, Reddit, Quora. Proofread and edited content created by a team of 4 writers. Published blog content about health, food, software like Apache and social media marketing. Optimized old website content with up-to-date SEO guidelines and increased traffic… Show more Created content strategy for the company and client’s blogs. Published unique B2B and B2C content related to FMMCG, IT, Marketing, and technology. Lead Social media marketing for LinkedIn, Instagram, Facebook, Reddit, Quora. Proofread and edited content created by a team of 4 writers. Published blog content about health, food, software like Apache and social media marketing. Optimized old website content with up-to-date SEO guidelines and increased traffic by 15%. Maintained content trackers and created monthly reports for management. Show less