Mona Dela Cruz-Doush
Marketing Manager at DoubleTree by Hilton Sharjah Waterfront Hotel & Residences- Claim this Profile
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Bio
Experience
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DoubleTree by Hilton Sharjah Waterfront Hotel & Residences
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United Arab Emirates
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Oct 2022 - Present
Create and execute a strategic and comprehensive advertising and Public Relations plan, including media planning as well as creative/visuals Communicate with other managers/divisions to create and execute effective advertising and Public Relations plans Communicate effectively to target markets through digital media such social media and google Work with local third-party partners, including local media, and maintain professional working relationships with local official bodies Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel Support the development of promotional activities, marketing channels and the production of marketing materials for specific event Manage and promote the hotel on Hilton branded websites Work within marketing budgets by using resources effectively (Mostly digital) Maintain a comprehensive media and marketing contact management system relevant to the target audiences of the Hotel
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Rotana Hotel Management Corporation PJSC
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United Arab Emirates
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Hospitality
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700 & Above Employee
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Cluster Asst. Marketing and Communications Manager
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May 2018 - Oct 2022
• Communicate information about the hotels services, facilities, events and employees in positive manner to the market place• Promote the brand name through formulated advertising and public relations campaign and plan and reinforce the corporate identity• Developing an annual marketing & communications plan for the promotion of rooms and food & beverage goals monthly• Establishing and maintaining close contact with local, national and foreign journalists to maximize positive media coverage• Support the implementation of ongoing, focused media and community relations programs, that are strategically planned to support and enhance the area marketing efforts• Develop and execute promotional and brand building exercises in conjunction with the marketing department• Coordinate strategic local / regional / international public relation campaigns to achieve marketing goals• Create new business tie-ups and partners• Overlook all press releases and maintain a constant supply of articles for the media partners• Producing collateral from concept to final product in line with the Rotana corporate guidelines to build brand recall• Sourcing sponsorship from various companies, banks, airlines, etc. for promotions• Liaise and coordinate with the advertising agencies and media companies• Overlook all press releases and maintain a constant supply of articles for the media partners
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Cluster Marketing & Communications Executive
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Oct 2014 - May 2018
•Assist in maintaining and implementing an effective filing and administrative system for all matters related to sponsorship and event organization.•Identify and maintain a general database of potential sponsors for all events and target specific ones related to each event separately.•Negotiate and handle with potential sponsors and ultimately close advantageous arrangements.•Socialize and meet with potential sponsors and clients.•Formulate all correspondence related to the sponsorship proposals, negotiations and others.•Assist in handling events with the concerned departments within the hotel to make sure that all branding for sponsors is as agreed in contracts.•Assist in maintaining an effective working relationship with all members of target media, electronic and print, local, national and international in order to encourage and maximize coverage of all events and promotions.•Host members of the media, strategic partners and top clients at property’s functions / events•Assist in the production of all promotional material, including gathering of supporting data and collateral material.•Take photographs of all internal functions, banquet and conference functions and VIP’s.
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Marketing Executive
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May 2013 - Oct 2014
•Assist in maintaining and implementing an effective filing and administrative system for all matters related to sponsorship and event organization.•Identify and maintain a general database of potential sponsors for all events and target specific ones related to each event separately.•Negotiate and handle with potential sponsors and ultimately close advantageous arrangements.•Socialize and meet with potential sponsors and clients.•Formulate all correspondence related to the sponsorship proposals, negotiations and others.•Assist in handling events with the concerned departments within the hotel to make sure that all branding for sponsors is as agreed in contracts.•Assist in maintaining an effective working relationship with all members of target media, electronic and print, local, national and international in order to encourage and maximize coverage of all events and promotions.•Host members of the media, strategic partners and top clients at property’s functions / events•Assist in the production of all promotional material, including gathering of supporting data and collateral material.•Take photographs of all internal functions, banquet and conference functions and VIP’s.
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Sales Manager - Online and Digital
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Apr 2012 - Mar 2013
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Mulk Holdings
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Sharjah, UAE
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Marketing and Brand Executive
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Nov 2011 - Mar 2012
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Eye of Dubai
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Sales & Events Officer
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Aug 2005 - Nov 2010
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Marketing Executive
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Jan 2005 - Jul 2005
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marketing assistant
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1995 - 2002
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Education
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La Consolacion University Philippines
BSCS, Computer Science