Volunteer

• Jan 2023 - Present

Operations volunteer for an NGO focused on closing the gender gap in the Tech industry in Mexico. Operations volunteer for an NGO focused on closing the gender gap in the Tech industry in Mexico.

Hunting and Business Development Category Manager - Apparel and Sports

• Feb 2023 - Present

Commercial Sr. Analyst at Mercado Libre

• May 2021 - Mar 2023

Commercial lead for the Outdoor Sports, Water Sports and Accessories categories in the biggest marketplace in Latin America. Achieving a double-digit growth above the company in 2021, and the hunting of top brand in the industry like Deporprivé and Wilson.

Trade Marketing Coordinator

• Jan 2021 - May 2021

Responsible for Hellmann’s strategies execution by transforming them into tailor-made plans per channel (e.g. e-commerce, traditional trade, modern trade) and by the top retailers based on their shoppers’ behavior, location, and supply chain management.

Brand Lead - Marketing

• Nov 2019 - Jan 2021

Hellmann’s brand strategy owner, building it from a consumer centered principle, recovering +200bps gross margin via supply chain, marketing, sourcing and pricing projects. Achieving a market share and brand power turn-around after 1+ year of losses.

Trade Marketing Trainee

• Sep 2018 - Nov 2019

Customer Marketing for Knorr and Maizena, mainly focused on innovation projects. Launched 3 new categories and managed the post-launched evaluation and action plans for 9 innovations, reporting results directly to the Foods Director and VP.

Marketing Trainee

• Aug 2017 - Sep 2018

Brand Building assistant for the Ice Cream category responsible for convenience, imports and e-commerce. Relaunched Viennetta via import from Europe after 7+ years of being discontinued, becoming the top priority for the biggest ice cream factory in Europe and generating incremental turnover during the first year.

Marketing intern

• Nov 2016 - Jul 2017

Marketing intern for Gerber Mexico. Marketing intern for Gerber Mexico.

PR LEAD

• Jan 2014 - May 2017