Senior Marketing Designer

• Feb 2022 - Sep 2022

Creative Director

• Feb 2021 - Jan 2022

At Bowhead I was responsible for leading our design team through the launches of several new apps, a full brand revamp including a new website, a research dashboard and an NFT health game ecosystem. My job was to own and deliver intuitive, efficient and delightful user experiences across our B2C and B2B platforms by validating and iterating on all design solutions through feedback sessions, usability lab testing, and live testing. At Bowhead I was responsible for leading our design team through the launches of several new apps, a full brand revamp including a new website, a research dashboard and an NFT health game ecosystem. My job was to own and deliver intuitive, efficient and delightful user experiences across our B2C and B2B platforms by validating and iterating on all design solutions through feedback sessions, usability lab testing, and live testing.

Creative Director

• Jan 2019 - Jan 2021

At UnicornLabs I was responsible for overseeing the design, layout and visual impact of marketing materials, products and publications. I also planned, executed and oversaw the development of UnicornLabs brand design, website, ads and all brand assets. I also got to head our brand campaigns, including submitting ideas for projects and overseeing the development of all creative content At UnicornLabs I was responsible for overseeing the design, layout and visual impact of marketing materials, products and publications. I also planned, executed and oversaw the development of UnicornLabs brand design, website, ads and all brand assets. I also got to head our brand campaigns, including submitting ideas for projects and overseeing the development of all creative content

User Experience Designer

• Jan 2019 - Jan 2021

General Market Representative

• Aug 2018 - Jan 2019

Founder and CTO

• Sep 2014 - Oct 2017

Co-founded consumer technology start-up that aimed to introduce affordable high-tech smartphones to the North American market, raised more than $70,000 USD on Indiegogo within two weeks Raised the initial capital of $20,000 to move from the planning stage to the implementation stage Recruited management team to conduct research and create a business strategy, as well as quality assurance engineers from Blackberry and Ericsson to conduct hardware, software, and network assurance… Show more Co-founded consumer technology start-up that aimed to introduce affordable high-tech smartphones to the North American market, raised more than $70,000 USD on Indiegogo within two weeks Raised the initial capital of $20,000 to move from the planning stage to the implementation stage Recruited management team to conduct research and create a business strategy, as well as quality assurance engineers from Blackberry and Ericsson to conduct hardware, software, and network assurance tests Led the teams in market research, analysis, branding and positioning, and worked alongside Chinese manufacturers to design and produce the final product Developed a highly sophisticated marketing strategy that targeted millennial audience through a multi-channel approach: digital ads and video, social media, email, and an ambassador program. Garnered 35,000 followers on Facebook, 2600 on Twitter, 1500 on Instagram, and 8000 email subscribers within 7 weeks, and was featured in 14 media outlets and blogs Show less Co-founded consumer technology start-up that aimed to introduce affordable high-tech smartphones to the North American market, raised more than $70,000 USD on Indiegogo within two weeks Raised the initial capital of $20,000 to move from the planning stage to the implementation stage Recruited management team to conduct research and create a business strategy, as well as quality assurance engineers from Blackberry and Ericsson to conduct hardware, software, and network assurance… Show more Co-founded consumer technology start-up that aimed to introduce affordable high-tech smartphones to the North American market, raised more than $70,000 USD on Indiegogo within two weeks Raised the initial capital of $20,000 to move from the planning stage to the implementation stage Recruited management team to conduct research and create a business strategy, as well as quality assurance engineers from Blackberry and Ericsson to conduct hardware, software, and network assurance tests Led the teams in market research, analysis, branding and positioning, and worked alongside Chinese manufacturers to design and produce the final product Developed a highly sophisticated marketing strategy that targeted millennial audience through a multi-channel approach: digital ads and video, social media, email, and an ambassador program. Garnered 35,000 followers on Facebook, 2600 on Twitter, 1500 on Instagram, and 8000 email subscribers within 7 weeks, and was featured in 14 media outlets and blogs Show less

FIlm Instructor

• Sep 2015 - Sep 2017

Founder and Lead Designer

• Sep 2013 - Jun 2016

Design----- -100+ new unique t-shirts, sweaters, pants and more -Create all digital and print advertisements -Design and build website and shop - Create all original social media posts and ads Business + Marketing----- -Build new brand from ground up - Utilize lack of initial funding to create traffic and customers from only social media activity - Use initial influx of revenue to further increase social media prominence - Partner with hockey equipment… Show more Design----- -100+ new unique t-shirts, sweaters, pants and more -Create all digital and print advertisements -Design and build website and shop - Create all original social media posts and ads Business + Marketing----- -Build new brand from ground up - Utilize lack of initial funding to create traffic and customers from only social media activity - Use initial influx of revenue to further increase social media prominence - Partner with hockey equipment manufacturers to increase brand recognition - Get products in stores internationally for further brand development Show less Design----- -100+ new unique t-shirts, sweaters, pants and more -Create all digital and print advertisements -Design and build website and shop - Create all original social media posts and ads Business + Marketing----- -Build new brand from ground up - Utilize lack of initial funding to create traffic and customers from only social media activity - Use initial influx of revenue to further increase social media prominence - Partner with hockey equipment… Show more Design----- -100+ new unique t-shirts, sweaters, pants and more -Create all digital and print advertisements -Design and build website and shop - Create all original social media posts and ads Business + Marketing----- -Build new brand from ground up - Utilize lack of initial funding to create traffic and customers from only social media activity - Use initial influx of revenue to further increase social media prominence - Partner with hockey equipment manufacturers to increase brand recognition - Get products in stores internationally for further brand development Show less