Product Lead

• Jan 2023 - Present

Senior Product Manager

• Jun 2022 - Jan 2023

Defining the product roadmap for Tuhoon consumer appReleased multiple core features on the consumer app that led to high engagement rates over the last few monthsWorking closely with business heads to build the product strategy and deliver based on the market needs.Heavily rely on both qualitative and quantitative data to better understand our users and build accordinglyHelping the technical team with product requirements documentation, backlog prioritization and sprint releases.Working closely with the UI/UX team to build the app features and user journeys

Senior Product Manager

• May 2021 - Oct 2022

• Working on nGage SaaS product that serves the last mile delivery solutions to our clients. • Owning part of the product roadmap to achieve the overall product vision• Managed multiple API projects to integrate with several clients within GCC and Europe to start using nGage solutions.• Attending Client calls to understand their requirements and making sure we are providing the correct integration solutions for them. • Working on nGage SaaS product that serves the last mile delivery solutions to our clients. • Owning part of the product roadmap to achieve the overall product vision• Managed multiple API projects to integrate with several clients within GCC and Europe to start using nGage solutions.• Attending Client calls to understand their requirements and making sure we are providing the correct integration solutions for them.

Product Manager

• Mar 2020 - May 2021

• Managing the backend publishing systems for Shahid Platforms.• Define product MVP and the overall business roadmap aligned with the content management team.• Define Features KPIs to evaluate and track product success.• Work closely with multi cross functional teams to clarify product scope and priorities.• Define and priorities product backlog for the product iterations.• Signoff project releases in terms of performing UATs, Release demos to higher management. • Managing the backend publishing systems for Shahid Platforms.• Define product MVP and the overall business roadmap aligned with the content management team.• Define Features KPIs to evaluate and track product success.• Work closely with multi cross functional teams to clarify product scope and priorities.• Define and priorities product backlog for the product iterations.• Signoff project releases in terms of performing UATs, Release demos to higher management.

Product Manager - MENA

• Aug 2019 - Mar 2020

Leading the MENA Product to deliver a better streaming experience across all platforms for the MENARegion.• Working Closely with the Higher Management to roll out MENA Product Roadmap and present our progress on a weekly/monthly basis.• Working with multiple providers for Payment solutions, Digital Marketing and Business partners as well to boost up the MENA Site and Apps.• Working with BluTV Squads to translate Roadmap into an action plan to be delivered. Leading the MENA Product to deliver a better streaming experience across all platforms for the MENARegion.• Working Closely with the Higher Management to roll out MENA Product Roadmap and present our progress on a weekly/monthly basis.• Working with multiple providers for Payment solutions, Digital Marketing and Business partners as well to boost up the MENA Site and Apps.• Working with BluTV Squads to translate Roadmap into an action plan to be delivered.

Product Manager

• Mar 2018 - Aug 2019

Shahid Revamp• Owned multiple products within Shahid Revamp in terms of building detailed requirements and wireframes• Worked closely with cross functions teams to ship all features to life• Worked with our Vendor in Vietnam on the revamp discovery phase, and make sure all business needs areunderstood

Business Analyst

• Apr 2016 - Mar 2018

- Attend meetings with the product and the development team to understand the project scope, needs and requirements- Document business functional and non functional requirements, in addition to write up use cases and create interactive wire frames using Axure RP tool for the needed changes.- Perform Benchmark analysis and provide business suggestions to enhance the website engagement and user experience- Use Google Analytics to provide monthly reports for the released projects to track user engagement and behavior, and eventually provide observations and recommendations to enhance our mbc.net user experience.

Senior Product Development Executive - Portals and E-Commerce Team

• May 2011 - Apr 2016

**Aramex.com*Activities Performed:- Gathering business requirements from business owners by setting up scheduledmeetings to discuss new changes and requirements.- Classify and prioritize backlogs with business owners to come up with a proper sprints- Working with the development team to set the proper time frames and resources neededto accomplish business requirements.- Working closely with developers and a variety of end users to ensure technicalcompatibility and user satisfaction.- Control quality matters in the software development process including testing, bugsrecording, develop and execute test cases.- Establish deployment requests, and follow up on the release to make sure it went throughour testing environments with no errors.- Apply UAT with users/customers to obtain sign off from each sprint- Write up release notes with all the changes applied on the website.- Works on Google Analytic tool to monitor site traffic and page views.- Reporting to management of all enhancements and ideas for further improvements ofuser experience.- Performing daily support for aramex.com, in terms of checking error logs, receivingtechnical complaints, debugging certain scenarios to come up with a fix to be listed in thecoming sprints.**Aramex Extensions and Plug-ins.*Activities Performed:- Communicate with our suppliers to set up Aramex extensions- Check and test all the needed requirements once done to make sure that the project ismeeting the required changes- Share the outcomes with stakeholders to get a better feedback if needed, and to confirmall changes are meeting our business standards**Aramex Internal Portals*Activities Performed:- I manage few internal portals and systems on Aramex that are consumed by our internalemployees- Maintain and manage our internal Publishing system- Maintain and manage our internal Aramex Registration pages, which allow internalemployees to sign up users on aramex.com and setup the accounts

Associate Consultant

• Jul 2010 - May 2011

Activities performed:- Prepared Process Maps and functional models, using Microsoft Visio and BizAgi Process Modeller. - Participated in writing job descriptions for one of Y-Consult Clients.- Participated in writing several technical proposals.- Performed several researches related to "Business Re-Engineering, Enterprise Architectures, Business Intelligence" Activities performed:- Prepared Process Maps and functional models, using Microsoft Visio and BizAgi Process Modeller. - Participated in writing job descriptions for one of Y-Consult Clients.- Participated in writing several technical proposals.- Performed several researches related to "Business Re-Engineering, Enterprise Architectures, Business Intelligence"

Trainee at souq.com

• Apr 2010 - Jul 2010

- Basic knowledge in SEO "Search engine optimization"- General knowledge of Google analytics to obtain useful statistics about the visitors of Souq.com- Writing reports and recommendations to enhance user experience. - Basic knowledge in SEO "Search engine optimization"- General knowledge of Google analytics to obtain useful statistics about the visitors of Souq.com- Writing reports and recommendations to enhance user experience.