Experience

Trinity Partners

• Sweden
• Financial Services

• Partner

  • Jan 2021 - Present

• Director of Marketing

  • Mar 2011 - Present

  I develop and oversee the brand, creative, and communication strategy for Trinity Partners and Trinity Capital Advisors, a commercial real estate and development firm, respectively. Every day I do something different, whether it’s crafting a customized pitch strategy to lure Chiquita to our building (NASCAR Plaza), or developing customized brand and messaging platforms for the buildings and projects with which we work. I manage the marketing department, write and audit the firms’ communication pieces, and manage both internal and external public relations and brand interactions. I also work with external marketing and creative vendors to help execute marketing initiatives and materials that complete the brands' strategies. Show less



Self-Employed

• Real Estate
• 1 - 100 Employee

• Marketing Consultant / Project Manager / Discussion Group Moderator

  • Apr 2000 - Mar 2011

  I started conducting focus and discussion groups with Charlie Elberson at Elberson Senger Shuler 10 years ago. And I haven't stopped since. I've been all over the country gathering research directly from consumers for a range of clients. Because clearly, talking to people is something with which I'm very comfortable. I started conducting focus and discussion groups with Charlie Elberson at Elberson Senger Shuler 10 years ago. And I haven't stopped since. I've been all over the country gathering research directly from consumers for a range of clients. Because clearly, talking to people is something with which I'm very comfortable.



LEAP Design

• United States
• Design Services

• Project Manager

  • Apr 2009 - Dec 2010

  LEAP Design is an award-winning graphic design and web development firm in Charlotte; a tiny powerhouse, creating websites and design work for national universities to experienced musicians. I coordinated and managed all jobs, projects, and communication for clients and vendors. Responsibilities included project scheduling from start to finish, content gathering and copy writing, management and editing for web development, overseeing all client verbal and written communications, design presentation, project workflow, production, and budgets. Show less



WDYT AM 1220 Radio

• Morning Show Co-Host

  • Sep 2007 - Dec 2008

  As WDYT’s only female on-air personality, I co-hosted a daily radio talk show on a local news / talk station. I worked diligently to articulately present and debate opinions regarding local and national politics, news, and current events. I interviewed myriad guests, including Governor Beverly Perdue, and Congressman Robin Hayes, music legend Stevie Wonder, and most notably Barack Obama, at a campaign rally at CPCC’s Grady Cole Center(the only local reporter with the opportunity to interview Mr. Obama in person). Show less



TeeTiny

• Book and Periodical Publishing

• Owner

  • Jan 2005 - Feb 2008

  I created, owned and managed TeeTiny, a boutique baby bodysuit business that sold to over 75 stores across the country. I developed the brand from the ground up, which included development of designs, packaging, and website commerce functionalities. I marketed the product at trade shows and represented the company in every capacity, from daily operations to new business presentations. I created, owned and managed TeeTiny, a boutique baby bodysuit business that sold to over 75 stores across the country. I developed the brand from the ground up, which included development of designs, packaging, and website commerce functionalities. I marketed the product at trade shows and represented the company in every capacity, from daily operations to new business presentations.



Elberson Partners

• Account Supervisor

  • Jan 2000 - Sep 2004

  I started as the office manager, but after voluntarily cleaning out the refrigerator, management got a glimpse of my work ethic and promoted me to account coordinator, and eventually, account supervisor. I managed clients including Speed Network, CaroMont Healthcare, and AAA. Responsibilities included client communication and management, brand strategy, budgeting, account planning, media research, and market research. I started as the office manager, but after voluntarily cleaning out the refrigerator, management got a glimpse of my work ethic and promoted me to account coordinator, and eventually, account supervisor. I managed clients including Speed Network, CaroMont Healthcare, and AAA. Responsibilities included client communication and management, brand strategy, budgeting, account planning, media research, and market research.



Magic 96.1 FM

• Radio Sales Representative

  • Jun 1998 - Dec 1999

  At Charlotte’s former popular Oldies Music station, Magic 96.1 FM, I sold advertising time to both local and national advertising accounts, working directly with clients and media buyers to create effective radio sales campaigns including customized promotional events to create added value for each media buy. At Charlotte’s former popular Oldies Music station, Magic 96.1 FM, I sold advertising time to both local and national advertising accounts, working directly with clients and media buyers to create effective radio sales campaigns including customized promotional events to create added value for each media buy.