Molly Shaw

Marketing Team at Saddleback Maine Ski Area
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Bio

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5.0

/5.0
/ Based on 2 ratings
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Barbara Grogan

Molly’s ability to rise to challenge and conform to change is remarkable. Her patience, ethic, ambition and dedication made her a blessing to see every day. Working in operations, it was my job to improve workflow and resolve problems, but Molly is cemented in my mind as a rare individual who truly never complained or had a negative word. She will find a way to reliably deliver results regardless of obstacles. I see her talent, positivity and sincerity as only a few examples of what made working with her such a pleasure.

Jeanee Dudley

Molly is a skilled and organized content marketer. Her hard skills include short- and long-form writing, editing, marketing strategy, and social media content creation and platform management. Her talent is only outshone by her collegiality -- she is an excellent partner in the office: hard-working and good-humored by nature, and is always willing to learn new skills and assist other. It was a pleasure to work with Molly at TrueLine, and she remains a valued industry peer (and friend)!

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Team
      • Oct 2020 - Present

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2016 - Oct 2020

      Marketing Director for custom home builder and real estate developer in Westbrook. Responsible for planning, executing and measuring all advertising campaigns to build brand awareness and drive qualified leads for the sales team. Tracking leads and sales pipeline through HubSpot CRM. Developing effective process from contract to close to improve customer communication and satisfaction. Digital marketing including managing website content for SEO, email campaigns through Constant Contact, Google AdWords campaign management, paid search/SEM and Google Analytics oversight. Oversight of all social media channel activity and growth. Coordinating and planning events, including open houses, home buyer workshops and grand opening of model home center. Overseeing annual marketing and advertising budget and evaluating campaigns to determine direct ROI/sales conversions.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing Support Specialist
      • Sep 2016 - Oct 2020

      Responsible for rebranding from former franchise. Listing photography, working within FLEX MLS system to write advertising remarks and property descriptions. Upkeep of Placester real estate website, social media and email marketing. In-house marketing support to team of sales agents and associate brokers. New construction build package marketing. Responsible for rebranding from former franchise. Listing photography, working within FLEX MLS system to write advertising remarks and property descriptions. Upkeep of Placester real estate website, social media and email marketing. In-house marketing support to team of sales agents and associate brokers. New construction build package marketing.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Editor of Special Segments & Social Media Manager
      • Feb 2015 - Aug 2016

      Features writing and editing for B2B trade journal publications within the construction, manufacturing and hospitality industries. Collaborating with writing staff, editors and design team to produce marketing materials for featured businesses for print and online. Developed experience in social media marketing across all platforms, managed and monitored all trade journal channels and company channels. Attended several national trade shows. Planned booth presentations, marketing materials for event and activities. Blogging, Facebook Live and social media activity on-site at trade show events.

    • Senior Staff Writer
      • Jan 2013 - Feb 2015

      Writing, editing and posting diverse features and business-related profiles for TrueLine Publishing's three trade journals. In this deadline driven environment, I worked and coordinated with the managing editor, editorial team and production staff.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Operations Technician - WGME-13
      • Jul 2012 - Nov 2012

      Control room operations and oversight, including following ad schedule and working with news producers. Floor directing the nightly newscast. Control room operations and oversight, including following ad schedule and working with news producers. Floor directing the nightly newscast.

  • WCSH-6
    • Portland, Maine Area
    • Newscenter Intern
      • Jan 2012 - May 2012

      Learning how to shoot, write and edit a full news story package. Daily coordination with the news director, producers, editors and photographers. Learning how to shoot, write and edit a full news story package. Daily coordination with the news director, producers, editors and photographers.

Education

  • St. Joseph's College (ME)
    Bachelor of Science (B.S.), Communication, Journalism, and Related Programs
    2008 - 2012

Community

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