Experience

New York Foundation for the Arts (NYFA)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Sales and Communications

  • Sep 2019 - Present

  Greater New York City Area

• Senior Manager of Advertising and Data Strategy

  • Sep 2018 - Sep 2019

  Greater New York City Area

• Account Manager, Classifieds

  • Sep 2016 - Aug 2018

  Greater New York City Area - Lead Communications team in strategic online advertising initiatives and partnerships aimed at traffic growth for online resources, as well as overall revenue-driving opportunities online - Manage online advertising income through data compilation and reporting for NYFA's largest earned income generator, NYFA Classifieds - Set up and monitor relevant action-driven website goals, tracking parameters, and custom reporting for Google Analytics in order to share data-driven insights with… Show more - Lead Communications team in strategic online advertising initiatives and partnerships aimed at traffic growth for online resources, as well as overall revenue-driving opportunities online - Manage online advertising income through data compilation and reporting for NYFA's largest earned income generator, NYFA Classifieds - Set up and monitor relevant action-driven website goals, tracking parameters, and custom reporting for Google Analytics in order to share data-driven insights with the team regarding advertising efforts across NYFA's programs - Continually evaluate and update digital and print collateral material needs for the program, such as online advertising instructions, media kits, and product pricing based on competitive analysis - Foster existing client base and solicit feedback for regular analysis of positive user experiences and areas for improvement - Collaborate regularly with developers to improve existing features, implement new ideas, and report website bugs - Write professional development articles for NYFA's blog to support online resources



ROI Revolution, Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Analyst - Paid Search Marketing

  • May 2014 - Sep 2016

  Raleigh-Durham, North Carolina Area ROI Revolution is a leading digital advertising agency specializing in paid search, social media, marketplaces, SEO, conversion rate optimization, and product feeds for retailers, brands, and e-commerce merchants. As Senior Analyst, I managed both daily planning, as well as long-term strategic analysis for a diverse portfolio of online marketing campaigns using Google AdWords, Google Analytics, Bing Ads, Facebook, and Pinterest advertising data to uncover areas of wasted spend and/or… Show more ROI Revolution is a leading digital advertising agency specializing in paid search, social media, marketplaces, SEO, conversion rate optimization, and product feeds for retailers, brands, and e-commerce merchants. As Senior Analyst, I managed both daily planning, as well as long-term strategic analysis for a diverse portfolio of online marketing campaigns using Google AdWords, Google Analytics, Bing Ads, Facebook, and Pinterest advertising data to uncover areas of wasted spend and/or areas to grow profitability through online marketing strategy. I worked closely with each client to set tailored goals and measure success for their businesses based on best-practice models, industry trends, and in-depth daily/weekly/monthly reporting. Show less



Chapel Hill Downtown Partnership

• Grant Proposal Writer

  • Jan 2014 - May 2014

  Chapel Hill, NC As a Grant Proposal Writer for the Chapel Hill Downtown Partnership I researched and presented foundational information regarding a grant proposal for an Arts and Entertainment District in Chapel Hill. I also collaborated with Chapel Hill’s Public and Cultural Arts Administrator to incorporate economic development strategies for the arts district, develop marketing strategies to gain community support, and design a web-based presence for the arts community.



Student Friends of the Ackland Art Museum

• Event Coordinator

  • Dec 2012 - May 2014

  Chapel Hill, NC Created and organized student events to promote University involvement. Co-coordinated “Elegance and Extravagance” Exhibition Party.



North Carolina Museum of Art

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Intern

  • May 2013 - Nov 2013

  Raleigh-Durham, North Carolina Area Curated the "What's in the Box?" art-making studio for Pre-K audiences and families. Assisted the Youth and Family Programs Coordinator with planning Family Festivals.



Holly Tree Swim and Racquet Club

• Coach, Private Swim Instructor

  • May 2009 - Aug 2012

  Organized and coached a youth swim team. Also taught private, customized lessons to children ages 3-13.