Experience

FNBC Bank

• United States
• Banking
• 1 - 100 Employee

• SVP, Chief Marketing Officer

  • Mar 2021 - Present

• Chief Deposit & Chief Marketing Officer

  • Mar 2021 - May 2022

• Vice President of Marketing & Public Relations

  • Mar 2016 - Mar 2021

  Ash Flat, AR

• Director of Marketing & Public Relations

  • Feb 2014 - Mar 2016

  Ash Flat, AR * Led efforts to successfully rebrand within six months of joining FNBC to align bank visually with strategic goals and efforts looking toward the future. * Provide strategic integrated marketing communications direction that aggressively assists bank in reaching annual strategic goals. * Champion of FNBC brand and 'FNBC Promise' by living bank standards professionally and personally. * Oversee all bank communications initiatives internally and externally to ensure brand message… Show more * Led efforts to successfully rebrand within six months of joining FNBC to align bank visually with strategic goals and efforts looking toward the future. * Provide strategic integrated marketing communications direction that aggressively assists bank in reaching annual strategic goals. * Champion of FNBC brand and 'FNBC Promise' by living bank standards professionally and personally. * Oversee all bank communications initiatives internally and externally to ensure brand message cohesiveness. * Owner of social media strategy & messaging. * Responsible for ensuring all products and services are competitively priced and marketed effectively both externally and internally. * Serve as media spokeswoman, contact and liaison. * Provide staff training for retail delivery and quality customer service. * Organize and execute bank sponsored special events.



Ozarka College

• Higher Education
• 1 - 100 Employee

• Director of Public Relations and Marketing

  • Jun 2013 - Feb 2014

  Melbourne, AR • Coordinated with Advancement, Development and Admissions to integrate all marketing efforts for Ozarka College • Developed all printed materials for Ozarka College internally and through creative agencies • Photographed all campus events • Implement social media campaigns as needed, successfully increasing Facebook following by 65 percent • Served on Capital Campaign Steering Committee, raising funds to furnish the Collegeʼs new Student Services Center • Planned and… Show more • Coordinated with Advancement, Development and Admissions to integrate all marketing efforts for Ozarka College • Developed all printed materials for Ozarka College internally and through creative agencies • Photographed all campus events • Implement social media campaigns as needed, successfully increasing Facebook following by 65 percent • Served on Capital Campaign Steering Committee, raising funds to furnish the Collegeʼs new Student Services Center • Planned and executed special events including groundbreaking events, annual gala and golf tournaments • Wrote and distributed news releases for Ozarka College and the Ozarka College Foundation • Pitched original story ideas to news outlets for unique placement

• Director of Off-Campus Operations

  • Aug 2012 - Jun 2013

  Ash Flat, AR • Assisted the Ozarka College Foundation in advancement of the college • Developed relationships with community leaders and local high school administrators to further the mission of the College • Oversaw facilities at the Ash Flat campus • Advised students and prepared them for transfer to four year universities • Served on the Instructional Council to ensure academic success at the Ash Flat campus • Supervised a staff of three secretaries and one maintenance/janitorial… Show more • Assisted the Ozarka College Foundation in advancement of the college • Developed relationships with community leaders and local high school administrators to further the mission of the College • Oversaw facilities at the Ash Flat campus • Advised students and prepared them for transfer to four year universities • Served on the Instructional Council to ensure academic success at the Ash Flat campus • Supervised a staff of three secretaries and one maintenance/janitorial employee • Actively recruited students to attend the Ash Flat campus • Acted as a liaison between area high school counselors and the Admissions Office to create seamless transition for students in concurrent courses

• Public Relations Specialist

  • Aug 2011 - Aug 2012

  Melbourne, AR • Supported the mission of the College and the Foundation • Wrote and distributed all news releases for the College and Foundation • Wrote, designed and distributed monthly newsletter • Communicated with audiences through Facebook and Twitter • Compiled and placed all paid advertising for print and radio • Photographed all College events and maintained photo database • Designed recruiting materials including program brochures, course catalog and viewbook • Planned and… Show more • Supported the mission of the College and the Foundation • Wrote and distributed all news releases for the College and Foundation • Wrote, designed and distributed monthly newsletter • Communicated with audiences through Facebook and Twitter • Compiled and placed all paid advertising for print and radio • Photographed all College events and maintained photo database • Designed recruiting materials including program brochures, course catalog and viewbook • Planned and executed special events including annual fundraising gala, golf tournaments and student receptions



Stone Ward

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2011 - Jun 2011

  Little Rock, Arkansas Area • Wrote the public communications plan for the integrated marketing campaign for the Camp Reality client, The Miracle League of Arkansas • Wrote news releases, newsletter articles and profile articles for Stone Ward clients • Participated in brainstorming sessions to determine most effective public relations strategies • Contacted media outlets to ensure distribution of releases and media advisories • Observed the daily tasks within an advertising, public relations and marketing… Show more • Wrote the public communications plan for the integrated marketing campaign for the Camp Reality client, The Miracle League of Arkansas • Wrote news releases, newsletter articles and profile articles for Stone Ward clients • Participated in brainstorming sessions to determine most effective public relations strategies • Contacted media outlets to ensure distribution of releases and media advisories • Observed the daily tasks within an advertising, public relations and marketing agency Show less



The Herald of Arkansas State University

• Editor-in-Chief

  • Aug 2010 - Dec 2010

  • Led the editorial staff and made final decisions for content, design, deadlines, stipend pay and participation of staffers for the twice-weekly publication • Conducted weekly staff and editor meetings where I mentored and provided further education through guest speakers and exercises in order to keep the group engaged and was able to see all editors return to leadership positions after my tenure • Worked to improve the publication’s online presence through updating of the website and… Show more • Led the editorial staff and made final decisions for content, design, deadlines, stipend pay and participation of staffers for the twice-weekly publication • Conducted weekly staff and editor meetings where I mentored and provided further education through guest speakers and exercises in order to keep the group engaged and was able to see all editors return to leadership positions after my tenure • Worked to improve the publication’s online presence through updating of the website and implementing stronger use of social media resulting in an increase of following by over 50 percent. • Served as lead paginator, redesigning the front page and nameplate of the publication to convey a more modern appearance to the audience • Recruited students to contribute as writers and photographers for the publication Show less



Arkansas State University Public Relations and Communications

• Student intern

  • Jan 2010 - Apr 2010

  • Wrote and distributed news releases and electronic faculty and staff newsletter, Inside ASU, for Arkansas State University • Photographed events, edited photos and organized the photo database • Conducted internal research reflecting the increase in the volume of work produced by the office • Participated in daily activities of the office, including observing the decision-making process for the release of information and the importance of confidentiality in the public relations… Show more • Wrote and distributed news releases and electronic faculty and staff newsletter, Inside ASU, for Arkansas State University • Photographed events, edited photos and organized the photo database • Conducted internal research reflecting the increase in the volume of work produced by the office • Participated in daily activities of the office, including observing the decision-making process for the release of information and the importance of confidentiality in the public relations profession under the supervision of an APR professional • Attended meetings on behalf of the department in order to release information to the media Show less



Simmons First National Bank

• United States
• Financial Services

• Part-time Financial Service Representative

  • Aug 2006 - Dec 2009

  Handled daily teller responsibilities, completed transactions and maintained and offered quality customer service.