Brand Activation Strategist

• Apr 2023 - Present

Senior Director Of Brand Marketing

• Jan 2022 - May 2023

As the Senior Director of Brand Marketing, I lead the team responsible for maintaining the MERGE image through the implementation of marketing initiatives that effectively communicate our core values: Ability, Agility, and Humility. I work closely with C-Suite stakeholders to present and complete research into industry trends and public perception to aid in the creation of marketing and advertising campaigns to strengthen the MERGE identity in our key verticals of Health, Wealth and Happiness.My team spearheads the overall brand and marketing operations within our organization by creating KPIs for our digital marketing (SEO & SEM optimization) efforts through demand campaigns, social media, and the MERGE website. Show less

DEI Taskforce Co-Chair

• Jan 2022 - May 2023

Director of Marketing and Communications

• Jan 2021 - Jan 2022

Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization. Show less

Director of Marketing

• Jun 2020 - Jan 2021

Marketing and Communication Specialist

• Jan 2019 - Jun 2020

Regional Marketing Manager

• Nov 2017 - Jan 2019

Assistant Manager

• Apr 2016 - Sep 2017

• Oversee associate development in the areas of customer service, sales, conflict resolution and goal recognition. • Appropriate communication with corporate representatives to ensure store needs were adequately met and maintained. • Maintain positive brand representation though associate education and awareness. • Generation of scheduling, payroll, daily ledger, supply orders, and other operational tasks as-needed. • Oversee associate development in the areas of customer service, sales, conflict resolution and goal recognition. • Appropriate communication with corporate representatives to ensure store needs were adequately met and maintained. • Maintain positive brand representation though associate education and awareness. • Generation of scheduling, payroll, daily ledger, supply orders, and other operational tasks as-needed.

Web Copywriter

• Aug 2015 - Aug 2016

• Maintain store website by uploading inventory and updating content daily. • Responsible for composition and editing of all website and advertising copy. • Creation and editing of photography for website and advertising purposes. • Create and manage brand social media presence (Instagram, Facebook). • Development of images in graphics for print and online advertising. • Maintain store website by uploading inventory and updating content daily. • Responsible for composition and editing of all website and advertising copy. • Creation and editing of photography for website and advertising purposes. • Create and manage brand social media presence (Instagram, Facebook). • Development of images in graphics for print and online advertising.

Product Specialist

• Oct 2011 - Apr 2015

Laura Mercier Cosmetics • Operational and organizational protocols, including stock requests, daily business reports, and scheduling. • Provide direction and instruction regarding makeup application, artistic technique, and skincare selection. • Offer credible and accurate knowledge on a wide variety of products, brands, artistry skill, and the science of proper skincare. • Organization and successful execution of special events and promotions. Laura Mercier Cosmetics • Operational and organizational protocols, including stock requests, daily business reports, and scheduling. • Provide direction and instruction regarding makeup application, artistic technique, and skincare selection. • Offer credible and accurate knowledge on a wide variety of products, brands, artistry skill, and the science of proper skincare. • Organization and successful execution of special events and promotions.

Product Specialist

• Oct 2010 - Oct 2011

Sales Associate, Trish McEvoy Cosmetics: April 2011 to October 2011 Provide direction and instruction regarding make-up application, artistic technique, and skincare selection. • Offer credible and accurate knowledge on a wide variety of products, brands, artistry skill and the science of proper skincare. • Organization and visual merchandising of brand counter based on store and national requirements. Counter Manager, Philosophy Cosmetics: October 2010 to April 2011 • Execution of business procedures based on brand need, including daily reports, business plan, incremental goals, stock concerns, and updated product knowledge. • Offer service at the highest possible level to all customers, without exception. Show less