Experience

Acuity Insurance

• United States
• Insurance
• 700 & Above Employee

• Business Analyst

  • Nov 2020 - Present

  Sheboygan, Wisconsin, United States ● Assist with configurations of profiles, permission sets, custom objects, page layouts, process builder, flow, and validation rules ● Create custom reports and dashboards with formula fields to track agent productivity metrics, lead conversion rates, and opportunity win-rates ● Facilitate Salesforce basic and new feature training to a group of 30 end users ● Gather requirements to write and refine user stories and maintain system documentation ● Develop test plans and conduct UAT… Show more ● Assist with configurations of profiles, permission sets, custom objects, page layouts, process builder, flow, and validation rules ● Create custom reports and dashboards with formula fields to track agent productivity metrics, lead conversion rates, and opportunity win-rates ● Facilitate Salesforce basic and new feature training to a group of 30 end users ● Gather requirements to write and refine user stories and maintain system documentation ● Develop test plans and conduct UAT for Salesforce Financial Services cloud deliverables ● Research system functionality using trailhead modules, the Salesforce community, peer teamwork, and YouTube ● Persuade the team to utilize Salesforce out-the-box functionalities to make to most of Acuity's Salesforce investment while promoting efficiencies within their daily workflow ● Manage the process to convert legacy emails to Salesforce Marketing Cloud, including documentation, training sessions, testing, and cross-team communication ● Partnered with an outside consultant to implement Acuity’s Salesforce Financial Services Cloud org Show less



Kohl's

• United States
• Retail
• 700 & Above Employee

• Assistant Merchandise Manager

  • Apr 2018 - Nov 2020

  Greater Milwaukee Area ● Collaborated with 29 internal cross-functional touchpoints to re-engage the intimate customer online during COVID by providing more detailed product descriptions and highlighting product reviews to build credibility; resulted in customer having a 2X larger basket size than the average woman's customer ● Created email content that is consistent and relevant to the customer based on industry trends and search terms; increased the average click-thru rate ● Assisted in refocusing Kohl’s… Show more ● Collaborated with 29 internal cross-functional touchpoints to re-engage the intimate customer online during COVID by providing more detailed product descriptions and highlighting product reviews to build credibility; resulted in customer having a 2X larger basket size than the average woman's customer ● Created email content that is consistent and relevant to the customer based on industry trends and search terms; increased the average click-thru rate ● Assisted in refocusing Kohl’s intimates Fall 2020 Omni-channel marketing strategy to promote body inclusivity and diversity; created relevant email campaigns, homepage exposure, broadcast, and print ads; resulted in an industry-relevant approach to better reach the Millennial customer ● Planned and proofed the 40-page Semi-Annual Intimates Catalogs while partnering with vendors and marketing team; accomplished double digit sales growth ● Partnered with merchandise presentation and instore marketing team to better educate customers about fit and solutions by rolling out a best-in-class, navigational graphics package in Feb 2018 ● Assisted in the deployment of the new Push Notification test for Vanity Fair Store closure campaign, based on a very high mobile/app engagement from the intimate customer ● Led bi-weekly vendor meetings, co-developed a new packaged panty product that better competes with mass competitors based on fabric, pack size, and product packaging ● Trained and mentored 4 assistant buyer trainees throughout their training program; facilitated cross-channel advertising planning classes to new groups of Assistant Merchandise Manager trainees ● Presented seasonal panty hindsight findings to upper management, recommended to reduce redundant customer choices in panties, projecting brand sales to grow by double digits in Spring 2021

• Merchandise Analyst

  • Jun 2016 - Apr 2018

  Greater Milwaukee Area ● Assisted in managing digital merchandising and marketing across 6 different categories of women’s business; worked cross-functionally with Assistant Merchandise Managers ● Led the Omni-Channel office transformation by creating efficiencies within cross-channel reporting and digital inventory strategies; reduced analyst workload and the office analyst need from two to one ● Revamped the brick & mortar replenishment system and implemented proper digital replenishment process, resulting in… Show more ● Assisted in managing digital merchandising and marketing across 6 different categories of women’s business; worked cross-functionally with Assistant Merchandise Managers ● Led the Omni-Channel office transformation by creating efficiencies within cross-channel reporting and digital inventory strategies; reduced analyst workload and the office analyst need from two to one ● Revamped the brick & mortar replenishment system and implemented proper digital replenishment process, resulting in a 95% instock level across all basic programs for both channels



Greater Green Bay Habitat for Humanity

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Intern

  • May 2015 - Aug 2015

  Green Bay, Wisconsin Area



Acuity Insurance

• United States
• Insurance
• 700 & Above Employee

• Business Consulting Intern

  • May 2013 - Jan 2015

  Sheboygan, Wisconsin Area