Molly McCaskill

Senior Manager, Client Services at S&D Marketing | Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, Colorado, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Manager, Client Services
      • Jul 2019 - Present

    • Manager, Client Services
      • Aug 2015 - Present

      Support S&D’s new business strategy. Develop strategic processes, marketing plans, and associated tactics/budget for potential and current clients. Assist management in overall agency functions, including internal branding projects to help achieve overall agency objectives.Business Development: Plan and prepare presentations to create a solutions pitch for all clients, and within all stages of the sales cycle. Cultivate and develop strong relationships with potential agency clients to encourage new business. Manage new business meeting/call follow up throughout the client acquisition cycle. Coordinate pitch strategy to work with all internal branding to ensure continuity from all client touch points. Project Management: Seamlessly manage multiple large projects simultaneously. Develop and manage spreadsheets, schedules, briefs, estimates and summary documents for internal team members and clients. Coordinate with other agency team members to successfully manage multiple projects with strict timelines.Client Services: Facilitate client communications, acting as the liaison between clients and the agency. Develop strategic marketing and/or tactical plans for current clients. Execute client marketing and advertising needs, ranging from rebranding campaigns to event/trade show tactics. Manage client relationships to maintain and grow current business.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Silent Auction Co-Chair
      • Sep 2011 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior Affiliate Marketing Manager
      • Aug 2013 - Aug 2015

      - Responsible for all marketing initiatives for New Frontier Media, including assisting sales team with marketing for their clients, cross channel spots/promotions, web and print marketing for Latin American affiliates, corporate trade ads, newsletters to affiliates, premiums/Holiday Gifts, and all corporate events & trade shows.- Hired/Manage Sales Coordinator, whose responsibilities include handling all launches and disaffiliates, managing sales database, producing monthly distribution book for sales team, and various other affiliate sales tasks as needed.

    • Marketing
      • May 2011 - Aug 2013

      - Started own events and marketing company.- Continued daily relationship with NBCUniversal through 2 year retainer contract, organizing multiple VIP and Trade Show Events, premium creation and warehouse management, and ticket distribution for all NBCU network opportunities.- Developed new clients within cable industry – executed 2 mailers promoting show launches, which were distributed to 250 clients each, as well as upscale premiums for VIP gifts for multiple cable networks.- Managed annual reception for Golf Management firm for two years, including selection of venue and event planning.

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2004 - May 2011

      - Started as intern in 2004 and kept as intern for last two years of college. Earned three promotions in two and half years (Coordinator to Manager). Allowed to work full-time remotely from home in Denver as of July 2010.- Planned and executed numerous VIP events, including 2 Olympic trips, SkiTAM, Billboard Latin Music Award, Annual Holiday Parties, Executive Dinners and Receptions, and Talent Appearances.- Successfully organized and managed the NBCU suite at the US Open Tennis for three years, including allocation of 500 tickets, on-site entertainment of top executives, merchandise creation, private parties, and transportation.- Manage premium program for TV Networks & Digital Distribution groups, including general merchandise for 14 networks, special one-time projects (ex: DISH Customer Service Week), and holiday gifts for 2 Presidents and their teams (fulfillment house selection/mgmt, gift selection at 7 levels, and collection of lists/cards for nearly 2,500 clients).- Maximize NBCU brand awareness through most cross-brand trade ads for affiliate group, which includes working with the trades and industry organizations to place ads as well as brainstorming with our agency to create the ads.- Manage most aspects of NBCU's presence at national trade shows, including CES, NCTA, and CTAM, where responsibilities range from catering and on-site booth management to merchandise and VIP client entertainment.- Responsible for all corporate industry sponsorships/tables for NBCU (40 events in 2009).- Supervised the transition between internal fulfillment houses in 2008, including warehouse selection, website development, and transfer of items; continue to manage relationship on daily basis.- Managed relationship with Sundance Channel for one and a half years when it was owned by NBCU. Worked on promotions (creation, sell in, and fulfillment), daily/monthly programming updates for extranet, and weekly eblasts.

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Marketing Internship
      • Dec 2003 - Jan 2004

      - Developed and conducted a Mystery Caller Program in which CSRs were called on a daily basis in order to test their sales skills in different situations (customer adding/dropping a service) and rewarded the best each week, which resulted in a higher level of service at Cebridge's Call Center. - Created content for the original Cebridge Connections consumer website.- Researched and updated a Marketing Matrix with specific demographic information on subscribers in all Cebridge's DMAs, which helped company target its Hispanic markets more effectively.

Education

  • Fordham University
    Bachelor of Science, Business Administration with Concentration in Marketing and Specialization in Global Business
    2002 - 2006
  • University College Dublin
    N/A, Business
    2004 - 2004

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