Experience

818
• Philippines
• Media Production
• 1 - 100 Employee
• Talent Manager - People of Influence

  • Jan 2022 - Present


New Zealand Film Commission

• New Zealand
• Entertainment
• 1 - 100 Employee

• Social Media & Marketing Coordinator

  • Jul 2020 - Jan 2022

  Managing the NZFC’s digital channels within the marketing department, collaborating on productions such as Cousins, Savage, Daffodils, and SIX60: Till the Lights Go Out. Create marketing framework for productions, aimed to develop their film's brand and offer support and mentorship.• I lead all NZFC’s social platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn) creating and curating quality campaigns for New Zealand/NZSPG films/releases, international film festivals, initiatives, and funding. Aiming to increase engagement, followers, and exposure of New Zealand film and NZFC as an organization.• Since taking over platform subscriptions in July 2020, followers organically increased on Instagram by 42% (3.7k - 5.2k). NZFilm OnDemand subscribers have gained by 48% (17.6k - 25k) due to my marketing efforts.• Relationship management internally and with external stakeholders, including filmmakers, distributors, exhibitors, international sales agents, and film festivals. For example, in August/September 2021 I coordinated and took part in 126 New Zealand filmmaker meetings with 15 international sales agents. • Providing support and guidance to film productions in the early marketing stages through to release.• Oversee and coordinate 14 test screenings for all NZFC feature films, plus exit surveys in opening week for some feature films. This task involves liaising with external stakeholders and NZ audiences. • Autonomously oversee and lead the event management of public/parliamentary screenings, special events or programmes at film markets and festivals. Successful events include 6 parliamentary screenings at the Beehive and 8 live Q+A webinars in which I hosted and moderated.

• Marketing Assistant

  • Oct 2018 - Jul 2020



Instagram

• Software Development
• 700 & Above Employee

• Content Creator, Brand Ambassador

  • 2017 - 2020

  Effectively marketed and managed a personal Instagram account with over 10,000+ followers and a high engagement rate of 6% and an average of 500+ likes per post. Regularly providing concepts, content, artwork, photography and copy to major brands in New Zealand. Understanding brand tone and creating creative briefs. • Created original ad content for brands such as Uber Eats, Burger King, The Edge (radio), Dr. Martens, Sketches, Crocs, Purina, One Teaspoon, PIA Boutique, Goodness Skincare, Häagen-Dazs, The Remarkables and Coronet Peak. • Gained skills in analysing audience insights, performative statistics, and global /domestic social trends.



Gee Quiz

• Event Manager

  • 2013 - 2019

  Managed and emceed quiz, karaoke and bingo events for public audiences and private functions. Required confidence in public speaking, group facilitation and quick thinking in a live public setting. Catered and adapted to the interests and demographics of different participant groups. • Solely hosted and curated multiple corporate quizzes with 300+ participants. Including private Christmas functions and sold-out Harry Potter quizzes gaining coverage on stuff.co.nz. • Provided essential marketing and promotional advice for Gee Quiz across all social media platforms. • Established and maintained professional business relationships with various restaurants, venues, and companies.



Pukeko Pictures LP

• New Zealand
• Movies, Videos, and Sound
• 1 - 100 Employee

• Educational Researcher and Advisor

  • Feb 2018 - Sep 2018

  Provided educational expertise and marketing strategies on animated preschool television show Kiddets (HEIHEI, TVNZ). • Created an extensive educational report analysing the first 52 episodes of Kiddets that included suggested episodic marketing strategies. The report directly assisted the head of marketing, production, and international investors on the broadcasting launch development direction of the second season. o Produced visual content for the show, such as videos of crafts, activities, and merchandise. Plus, written copy in the form of educational synopses for episodes and online games, aligning with the Ministry of Education ECE curriculum. • Provided creative direction assistance in script and story development for the second season of Kiddets. • Solely organized and led over a dozen audience research test screenings and focus groups within six schools. • Wrote an article endorsing Kiddets from an ECE practitioner perspective.



Little School

• New Zealand
• Education Administration Programs
• 1 - 100 Employee

• Preschool Teacher

  • 2012 - 2017

  Developed and implemented stimulating educational programmes, activities, and environments for children. Establishing strong positive and reciprocal relationships with children and their whānau. • Provided essential daily care for 30+ children aged 2 to 3 ½ years. Included developing individual learning plans, co-responsible for the everyday running and admin of a high-level privately-owned preschool. • Acted as supervisor of the Kelburn Little School while the head teacher was away on leave for two months.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Presenter / Producer

  • 2013 - 2015

  Presenter on Disney Channel’s Hanging with Adam and Ash/Naomi. Producing, scripting, directing, and starring in video-magazine styled segments, airing during original Disney shows. These videos showcased fun things to do for kids in Wellington and interviews with talented Kiwis (for example singer song-writer Jamie McDell). • Responsible for the development, production and uploading of video content, which was made into 6 five-minute segments, continuously airing on Disney Channel Australia and New Zealand throughout 2014 – 2016.