Molly Laird, MBA
Senior Communications Specialist at DoveLewis Veterinary Emergency & Specialty Hospital- Claim this Profile
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English -
Topline Score
Bio
Experience
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DoveLewis Veterinary Emergency & Specialty Hospital
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United States
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Veterinary
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1 - 100 Employee
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Senior Communications Specialist
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Aug 2022 - Present
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Brand Marketing Specialist
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Sep 2019 - Sep 2022
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Pine Crest Fabrics
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United States
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Textile Manufacturing
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1 - 100 Employee
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Marketing Manager
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Feb 2018 - Aug 2019
• Developed and executed the marketing strategies for print and digital campaigns to promote revenue growth generation among key target segments while supporting the brand's position and image• Created a user-friendly website to ensure greater conversion of customer leads resulting in a 55% increase in new web customer sales and boosted monthly user sessions by 40% • Redesigned the outreach strategy for social media platforms such as Instagram which expanded digital visibility contributing to an increase of more than 400% in followers
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Ronald McDonald House Charities of Oregon & SW Washington
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Social Media Intern
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Nov 2017 - Feb 2018
• Revitalized the social media accounts that increased followers by over 20% by monitoring benchmarks to observe the impact of each campaign• Given additional social media responsibility for the Bend house to run specific campaigns that grew followers organically by 30% • Revitalized the social media accounts that increased followers by over 20% by monitoring benchmarks to observe the impact of each campaign• Given additional social media responsibility for the Bend house to run specific campaigns that grew followers organically by 30%
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Willamette University MBA
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United States
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Higher Education
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1 - 100 Employee
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PACE Teaching Assistant
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Aug 2016 - May 2017
• Supervised the cross-functional team dynamics to create positive client engagement and interpersonal relationships• Mentored and guided students to ensure all were trained in business knowledge and capable of performing assigned tasks• Directed the planning and execution of an MBA event under a limited budget in order to provide a platform for client and student recognition • Supervised the cross-functional team dynamics to create positive client engagement and interpersonal relationships• Mentored and guided students to ensure all were trained in business knowledge and capable of performing assigned tasks• Directed the planning and execution of an MBA event under a limited budget in order to provide a platform for client and student recognition
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Marketing Intern
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Jun 2016 - Aug 2016
• Achieved a strong social media presence by revitalizing social media platforms and increased followers by 68 percent• Created content for the new app to create a guide for constituents for the event and garnered 70 percent app user engagement• Utilized up-to-date technology for advertising messages through beacon technology in order to promote aircraft and sponsors on the air field • Achieved a strong social media presence by revitalizing social media platforms and increased followers by 68 percent• Created content for the new app to create a guide for constituents for the event and garnered 70 percent app user engagement• Utilized up-to-date technology for advertising messages through beacon technology in order to promote aircraft and sponsors on the air field
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Nike
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United States
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Retail
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700 & Above Employee
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Seasonal Athlete
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May 2015 - Aug 2015
• Connected with customers by utilizing product knowledge and sales techniques to find the right product in order to drive sales• Built bonds between each consumer by providing premium service that resulted in multiple customer surveys acknowledgments • Acquired knowledge of individual product features to provide customers with product information in order to answer customers’ product questions • Connected with customers by utilizing product knowledge and sales techniques to find the right product in order to drive sales• Built bonds between each consumer by providing premium service that resulted in multiple customer surveys acknowledgments • Acquired knowledge of individual product features to provide customers with product information in order to answer customers’ product questions
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Willamette University
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United States
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Higher Education
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700 & Above Employee
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Clerical Assistant
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Oct 2014 - May 2015
Maintained the current workload in order to update the departments’ system while performing additional administrative tasks for students and faculty in the departments. Maintained the current workload in order to update the departments’ system while performing additional administrative tasks for students and faculty in the departments.
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Front Desk Assistant
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Jun 2013 - Aug 2013
Assisted with organized activities for residents while providing guest services at the front desk in order to maintain quality service for the community. Assisted with organized activities for residents while providing guest services at the front desk in order to maintain quality service for the community.
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Education
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Willamette University MBA
Master of Business Administration (M.B.A.), Marketing -
Willamette University
Bachelor’s Degree, Economics