Experience

Bloomberg News

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Content & Media Marketing Manager

  • Jun 2021 - Present

  - Lead the development and execution of a mid-funnel and acquisition performance strategy with the goal of connecting brand to demand in a measurable way - Define the way content and creative play across the paid media ecosystem - Analyze content performance to make recommendations that informed curation and optimization strategies - Establish an always-on content strategy rooted in audience insights - Develop E2E processes across Brand, Editorial and Agency Partners to help streamline how we go-to-market in a more cohesive way - Assist management of mid-funnel and acquisition content marketing media budget - Assist in reporting for mid-funnel content marketing campaigns Show less



Giant Spoon

• United States
• Advertising Services
• 100 - 200 Employee

• Content Strategist

  • Aug 2020 - Jun 2021

  Giant Spoon is a modern full-service agency. One that puts strategy first. Strategy based on a unique obsession with culture designed to leverage media, technology and creativity to solve business problems.

• Jr. Content Strategist

  • Feb 2019 - Aug 2020

• Associate

  • Jun 2018 - Jan 2019

• Media Coordinator

  • Jul 2017 - May 2018



FlyNYON

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Communications Intern

  • May 2016 - Aug 2016

  - Created copy for promotional emails and flyers - Provided photographs for social media accounts - Recommended appropriate photography equipment for experiences - Worked front of house - Created copy for promotional emails and flyers - Provided photographs for social media accounts - Recommended appropriate photography equipment for experiences - Worked front of house



BNY Mellon | Pershing

• United States
• Financial Services
• 700 & Above Employee

• Global Strategies Marketing and Communications Intern

  • Jun 2015 - Aug 2015

  - Migrated department intranet from wiki confluence platform to Microsoft SharePoint - Researched and produced a report on the future of the financial services industry and made recommendations on actions Pershing should take to stay relevant - Leveraged development opportunities on topics such as multimedia, public speaking, writing in plain language and Pershing products and services - Migrated department intranet from wiki confluence platform to Microsoft SharePoint - Researched and produced a report on the future of the financial services industry and made recommendations on actions Pershing should take to stay relevant - Leveraged development opportunities on topics such as multimedia, public speaking, writing in plain language and Pershing products and services