Molly Gibson
Vice President of Corporate Relations at CDLLife- Claim this Profile
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Credentials
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Business Analytics Accelerator
Learning @ Morning BrewMar, 2023- Sep, 2024 -
Data Storytelling
Learning @ Morning BrewFeb, 2023- Sep, 2024 -
Leadership Accelerator
Learning @ Morning BrewAug, 2022- Sep, 2024 -
Turning Point • CDLLife Summit 2022 Speaker
CDLLife.comAug, 2022- Sep, 2024
Experience
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CDLLife
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United States
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Advertising Services
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1 - 100 Employee
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Vice President of Corporate Relations
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Mar 2023 - Present
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Vice President of Sales Operations
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Jun 2022 - Mar 2023
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Sr. Digital Media Strategist
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Sep 2019 - Jun 2022
• Managed 30+ account budgets totaling up to $1M in monthly revenue• Researched and managed attainable proposals projecting client ROI's• Taught and mentored team of 10 digital media strategists on 200+ accounts• Expanded agency client book of business from $20K to $200K over 2 years• Created & presented custom decks on new products & business initiatives
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Digital Media Strategist
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Oct 2018 - Nov 2019
• Client Account Management: Successfully oversee the day-to-day management of 45+ client accounts.• Process Development: Lead the development and implementation of internal processes to facilitate the seamless transition of prospects into new client setups.• Campaign Optimization: Collaborated with carriers to strategize and execute compelling marketing campaigns aimed at attracting highly qualified drivers to their organization.• ROI Analysis: Skillfully generated comprehensive proposals to accurately project Return on Investment (ROI) for both new client acquisition and upsell opportunities. Show less
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Director of Customer Service
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Dec 2014 - Jul 2018
• Increased CSAT score from 2.1 to 9.0 • Oversaw customer concerns and ensured effective and long-term solutions • Created content for multiple digital platforms, social media outlets, and print • Generated in-house photography and video for social media & website • Increased CSAT score from 2.1 to 9.0 • Oversaw customer concerns and ensured effective and long-term solutions • Created content for multiple digital platforms, social media outlets, and print • Generated in-house photography and video for social media & website
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Creative Center of America
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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May 2014 - Dec 2014
• Wrote and designed articles for client websites • Contacted both local and nationwide venues to promote events • Created and managed directory database for non-profit organizations in Kansas City • Built client's Instagram and Facebook campaign strategy • Wrote and designed articles for client websites • Contacted both local and nationwide venues to promote events • Created and managed directory database for non-profit organizations in Kansas City • Built client's Instagram and Facebook campaign strategy
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Education
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University of Missouri-Kansas City
Bachelor of Arts (BA), Communication and Media Studies -
Donnelly College
Associate of Arts (A.A.)