Molly Gibson

Vice President of Corporate Relations at CDLLife
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Location
Kansas City, Missouri, United States, US

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Credentials

  • Business Analytics Accelerator
    Learning @ Morning Brew
    Mar, 2023
    - Sep, 2024
  • Data Storytelling
    Learning @ Morning Brew
    Feb, 2023
    - Sep, 2024
  • Leadership Accelerator
    Learning @ Morning Brew
    Aug, 2022
    - Sep, 2024
  • Turning Point • CDLLife Summit 2022 Speaker
    CDLLife.com
    Aug, 2022
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President of Corporate Relations
      • Mar 2023 - Present

    • Vice President of Sales Operations
      • Jun 2022 - Mar 2023

    • Sr. Digital Media Strategist
      • Sep 2019 - Jun 2022

      • Managed 30+ account budgets totaling up to $1M in monthly revenue• Researched and managed attainable proposals projecting client ROI's• Taught and mentored team of 10 digital media strategists on 200+ accounts• Expanded agency client book of business from $20K to $200K over 2 years• Created & presented custom decks on new products & business initiatives

    • Digital Media Strategist
      • Oct 2018 - Nov 2019

      • Client Account Management: Successfully oversee the day-to-day management of 45+ client accounts.• Process Development: Lead the development and implementation of internal processes to facilitate the seamless transition of prospects into new client setups.• Campaign Optimization: Collaborated with carriers to strategize and execute compelling marketing campaigns aimed at attracting highly qualified drivers to their organization.• ROI Analysis: Skillfully generated comprehensive proposals to accurately project Return on Investment (ROI) for both new client acquisition and upsell opportunities. Show less

    • Director of Customer Service
      • Dec 2014 - Jul 2018

      • Increased CSAT score from 2.1 to 9.0 • Oversaw customer concerns and ensured effective and long-term solutions • Created content for multiple digital platforms, social media outlets, and print • Generated in-house photography and video for social media & website • Increased CSAT score from 2.1 to 9.0 • Oversaw customer concerns and ensured effective and long-term solutions • Created content for multiple digital platforms, social media outlets, and print • Generated in-house photography and video for social media & website

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2014 - Dec 2014

      • Wrote and designed articles for client websites • Contacted both local and nationwide venues to promote events • Created and managed directory database for non-profit organizations in Kansas City • Built client's Instagram and Facebook campaign strategy • Wrote and designed articles for client websites • Contacted both local and nationwide venues to promote events • Created and managed directory database for non-profit organizations in Kansas City • Built client's Instagram and Facebook campaign strategy

Education

  • University of Missouri-Kansas City
    Bachelor of Arts (BA), Communication and Media Studies
    2013 - 2014
  • Donnelly College
    Associate of Arts (A.A.)
    2011 - 2013

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