Molly Boras
Executive Vice President at GAMMA Sports- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Tim Barr
Molly has the complete set of marketing skills including strategy, planning and execution and extensive experience in each area. She is a self starter and goal oriented and always achieves desired results. She is also a team player and optimizes performance in others. She brings innovation to all facets of the job including new products and processes. She understands both consumer and B2B marketing. She would be a valuable asset to any organization.
Tim Barr
Molly has the complete set of marketing skills including strategy, planning and execution and extensive experience in each area. She is a self starter and goal oriented and always achieves desired results. She is also a team player and optimizes performance in others. She brings innovation to all facets of the job including new products and processes. She understands both consumer and B2B marketing. She would be a valuable asset to any organization.
Tim Barr
Molly has the complete set of marketing skills including strategy, planning and execution and extensive experience in each area. She is a self starter and goal oriented and always achieves desired results. She is also a team player and optimizes performance in others. She brings innovation to all facets of the job including new products and processes. She understands both consumer and B2B marketing. She would be a valuable asset to any organization.
Tim Barr
Molly has the complete set of marketing skills including strategy, planning and execution and extensive experience in each area. She is a self starter and goal oriented and always achieves desired results. She is also a team player and optimizes performance in others. She brings innovation to all facets of the job including new products and processes. She understands both consumer and B2B marketing. She would be a valuable asset to any organization.
Experience
-
GAMMA Sports
-
United States
-
Sporting Goods Manufacturing
-
1 - 100 Employee
-
Executive Vice President
-
Jan 2020 - Present
-
-
Vice President Marketing and Operations
-
Feb 2019 - Jan 2020
-
-
Vice President, Marketing and Innovation
-
Mar 2016 - Feb 2019
-
-
-
American Beverage Corporation
-
Manufacturing
-
1 - 100 Employee
-
Senior Director, Innovation and Productivity, Brand Unit
-
Apr 2013 - Sep 2015
Developed three year innovation pipeline for Fruit Drinks and Cocktail business while implementing disciplined cost savings productivity programs. Strong interaction with executive leadership team in supporting and accelerating company objectivesKEY ACCOMPLISHMENTS: - Drove $21MM in incremental revenue via new product introductions. Expanded brand market presence into 5 new categories with launch of 15 new SKU’s. - Drove $17MM in incremental revenue via product line extension - Identified growing consumer segment and led evaluation and expansion into Flavored Malt Beverage category driving $750K in revenue in first six months of successful product line launch (as of Aug. 2015) - Championed $1.5MM in product and packaging cost reduction initiatives, and led cross-functional team to manage implementation including formulation development, modified production processes, forecasting, inventory & obsolete material management & contingency planning.
-
-
Director of Marketing and Strategy
-
Jun 2009 - Mar 2013
Directed all marketing, consumer communication and strategic planning for brand portfolio.KEY ACCOMPLISHMENTS: - Spearheaded recovery operations to reverse 3 year downward sales trend for iconic Little Hug Fruit Barrels brand. Results included a 36% increase in retail distribution and 20% increase in brand awareness in year 1. Delivered 16% CAGR over three years. - Successfully developed and executed Daily's Cocktails brand first national integrated consumer communication strategy, doubling brand awareness and household penetration in year 1. Captured 3 web design awards for branding and consumer products. Named 2012 IRI New Product Pacesetter and captured the IMPACT Hot Brand Award.
-
-
-
American Beverage Corporation
-
Manufacturing
-
1 - 100 Employee
-
Group Manager, Cocktails and Mixers
-
2006 - 2009
Implemented overarching strategic plans for five cocktail brands to meet key corporate objectives and specified sales and growth profit goals. Implemented overarching strategic plans for five cocktail brands to meet key corporate objectives and specified sales and growth profit goals.
-
-
Education
-
-
Cornell University
Women in Leadership Certificate -
1997 - 1999
University of Pittsburgh - Joseph M. Katz Graduate School of Business
MBA, Marketing and Strategy -
1986 - 1990
Indiana University of Pennsylvania
BS, Marketing/Management
Community
