Experience

Bridgton Academy

• United States
• Higher Education
• 1 - 100 Employee

• Director of Strategic Marketing and Communications

  • Jan 2022 - Jun 2023

  Bridgton, Maine, United States Recognized a significant need for engagement between the Academy and local community; joined two municipal task forces where I could leverage my expertise, both named “Vision Bridgton” (a moniker that I coined). One task force is focused on a grassroots community engagement effort to support the 2024 Comprehensive Plan update, which is the sole purpose of the other. Developed strategies to showcase Bridgton Academy as the preeminent leader in the postgraduate educational… Show more Recognized a significant need for engagement between the Academy and local community; joined two municipal task forces where I could leverage my expertise, both named “Vision Bridgton” (a moniker that I coined). One task force is focused on a grassroots community engagement effort to support the 2024 Comprehensive Plan update, which is the sole purpose of the other. Developed strategies to showcase Bridgton Academy as the preeminent leader in the postgraduate educational model, reaching both hyperlocal and international audiences. Significantly increased engagement on social media and clicks to the website by creating and overseeing a robust overhaul of previous tactics. Vastly exceeded industry-standard key performance indicators (KPIs) in paid digital media campaigns. Show less



LINK Strategic Partners

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Editorial Manager & Digital Strategist

  • Jan 2019 - Jan 2022

  Simultaneously directed two of the firm’s core functional areas: writing/editing and the digital practice. As Editorial Manager : supervised the writing team’s workflow, and also served as the final quality control check point for most deliverables (external and internal). Sound judgment and the ability to quickly pivot to address emerging priorities were key components of success. As Digital Strategist: directed and significantly grew the firm’s digital practice area… Show more Simultaneously directed two of the firm’s core functional areas: writing/editing and the digital practice. As Editorial Manager : supervised the writing team’s workflow, and also served as the final quality control check point for most deliverables (external and internal). Sound judgment and the ability to quickly pivot to address emerging priorities were key components of success. As Digital Strategist: directed and significantly grew the firm’s digital practice area. Increased digital advertising revenue by nearly 700 percent (from $45,000/year to $350,000+/year); successfully launched the use of new paid networks and platforms (Google Search, Google Display, YouTube, and Twitter); oversaw the development of other new capabilities including website development and Search Engine Optimization (SEO).

• Writing and Research Coordinator

  • Sep 2017 - Jan 2019



The George Washington University

• United States
• Higher Education
• 700 & Above Employee

• Liaison to the Office of the President

  • Dec 2015 - May 2017

  Washington D.C. Metro Area Assisted the Division of Development and Alumni Relations (DAR) in completing Making History: The Campaign for GW ($1 billion) through the coordination of all Development activities and communications for the president and provost. Edited and reviewed more than 1,500 documents such as speeches, briefings, prospect research, and correspondence for the president and provost. Was known as the division’s “diplomat” through the adroit management of the relationship between DAR’s more… Show more Assisted the Division of Development and Alumni Relations (DAR) in completing Making History: The Campaign for GW ($1 billion) through the coordination of all Development activities and communications for the president and provost. Edited and reviewed more than 1,500 documents such as speeches, briefings, prospect research, and correspondence for the president and provost. Was known as the division’s “diplomat” through the adroit management of the relationship between DAR’s more than 200 employees and the Offices of the President and Provost. Oversaw the vice president’s strategic correspondence and outreach, which resulted in reconnecting a number of high-profile alumni to the university. Was the content expert on working with the university’s senior leadership: developed processes, protocols, and training materials to educate colleagues on best practices for working with the president and provost.

• Communications Specialist

  • Oct 2016 - Feb 2017

  While simultaneously serving as DAR’s Liaison to the Office of the President, drafted, edited, and vetted all the president’s speeches and talking points for panel discussions, global forums, conferences, and media interviews.

• Interim Manager of Presidential Communications

  • May 2016 - Oct 2016

  Served as the interim manager of Presidential Communications while also working as DAR’s Liaison to the Office of the President. Managed the presidential briefing team, which included three direct reports and consultants. Ensured all presidential communication needs were met ahead of deadlines. Trained communications professionals from across the university on best practices for presidential communications.



The George Washington University

• United States
• Higher Education
• 700 & Above Employee

• Consultant

  • Sep 2014 - Dec 2015

  Collaborated with staff in the Office of the President, the Division of Development and Alumni Relations, university-wide and with external stakeholders on communications and special projects.