Experience

Sky Soft Tech
• Ukraine
• IT Services and IT Consulting
• 1 - 100 Employee
• Chief Executive Officer

  • Feb 2021 - Present


DigiAvalon

• United Kingdom
• Information Technology & Services

• President (Digital Maketing)

  • Apr 2019 - Jan 2021

  Directed launch of a new sub-unit resulting in $0.5 million revenue (per month) after 1.5 year Exceeded sales target by 350% for the full year 2019 Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance leading to an average improvement of 35% from campaign start to campaign end Created a holistic paid acquisition strategy ultimately leading to an ROI of 500% for every dollar spent Oversaw a team of 10 managers (Marketing, Sales, and Production) Exceeded growth targets every quarter by 100% on average Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by 20% Developed a comprehensive paid acquisition strategy across Google, Bing, Facebook resulting in new leads Expanded the resources from 10 to 130 within two years Show less



Digitonics labs (Pvt.) ltd

• Pakistan
• IT Services and IT Consulting
• 100 - 200 Employee

• Vice President (Digital Marketing)

  • May 2017 - Mar 2019

  Strategized, developed, and managed paid digital marketing campaigns across AdWords, AdCenter, and Facebook with a monthly budget of $500k resulting in an average of $2 million in monthly revenuesCreated reporting around paid marketing funnels and leveraged this reporting to incrementally improve the conversion rate of the paid funnelAutomated marketing KPI reporting using Google Analytics and Docs which saved hours of manual work each weekRestructured business strategies to increase revenue goalsManaged and motivated diverse sales team Show less

• Associate Vice President Marketing

  • Apr 2016 - Apr 2017

  Planning and executing all web, SEO/SEM, social media and search/display advertising campaignsMeasuring and reporting performance of all digital marketing campaignsIdentifying trends and insights and optimizing speed and performanceBrainstorming new and creative growth strategiesPlanning, executing, and measuring experiments and conversion testCollaborating with internal teams to create landing pages and optimize the user experienceManaging 8 to 10 ads account individually Show less

• Digital Marketing Manager

  • Nov 2015 - Mar 2017

  Responsible for the smooth running of the business, developed company objectivesRecruited, Trained, Supervised, and evaluated department staff and ensure high productivity amongst the employeesEnforced Business and Marketing Strategies for the organization and ensured the business was compliant with the industry regulationsPlanned and executed Media campaign budget design and ran AdWords campaigns. Social Media campaigns, Lead Campaigns, SEO and Web Analytics and Marketing Research Show less



ABTACH LTD

• Pakistan
• IT Services and IT Consulting
• 700 & Above Employee

• Paid Marketing Manager

  • May 2015 - Nov 2015

  Developed and led marketing team to execute new concepts, business models, channels and partners to position business as an innovators and leaders Maintained CPL (Cost Per Lead) for all industry campaigns. Managed PPC Budget Around $ 40,000 Developed and led marketing team to execute new concepts, business models, channels and partners to position business as an innovators and leaders Maintained CPL (Cost Per Lead) for all industry campaigns. Managed PPC Budget Around $ 40,000



Accunity - Web Design & Development Company

• United States
• Information Technology & Services

• Internet Marketing Specialist

  • Jan 2015 - Jun 2015

  Responsible for monthly and quarterly sales forecast Recognized for generating Revenue to Paid Marketing Developed online media usage growth strategy for the Accunity Created landing pages for clients Digital campaigns Responsible for monthly and quarterly sales forecast Recognized for generating Revenue to Paid Marketing Developed online media usage growth strategy for the Accunity Created landing pages for clients Digital campaigns



LN Technologies

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Search Engine Optimization Team Lead

  • Jan 2014 - Dec 2014

  Led a team of four - with the goal of increasing the website’s organic visibility. This included working directly with the web development team to create a custom content management system

• Search Engine Optimization Specialist

  • Jun 2012 - Dec 2013

  Improved organic search results by increasing the search engine results page from 12 to number 2.