Experience

Sabormex S.A de C.V

• Mexico
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Feb 2017 - Present

  Brand strategy for coffee products, marketing plan for different sub categories, market research, new products development, budget implementation, P&L for actual and new projects, promotions and special offers in POS, ecommerce strategy, teamwork with agencies and different internal areas (sales, production, purchase, R&D), communication & marketing strategy for coffee shops (Tierra Garat). Brand strategy for coffee products, marketing plan for different sub categories, market research, new products development, budget implementation, P&L for actual and new projects, promotions and special offers in POS, ecommerce strategy, teamwork with agencies and different internal areas (sales, production, purchase, R&D), communication & marketing strategy for coffee shops (Tierra Garat).



Walmart

• United States
• Retail
• 700 & Above Employee

• Marketing Specialist

  • May 2012 - Feb 2017

  Marketing strategy, sales reports, market monitoring trough qualitive and quantitive research, guideline in media (ATL & BTL), marketing research in POS, marketing budget and improvement of products performance. Marketing strategy, sales reports, market monitoring trough qualitive and quantitive research, guideline in media (ATL & BTL), marketing research in POS, marketing budget and improvement of products performance.



Edenred

• Financial Services

• New Product Analyst

  • Nov 2010 - Apr 2012

  Development of new opportunities/products for the company, product positioning, budget control area, B2B marketing strategy and website development. Development of new opportunities/products for the company, product positioning, budget control area, B2B marketing strategy and website development.