Experience

Akademos

• Pakistan
• Research Services
• 1 - 100 Employee

• Senior Consultant

  • Apr 2022 - Present

  -> Led a team of 3 analysts and collaborated with country-level stakeholders of Highnoon Pharma to understand the Nutraceuticals Market in the country. Formulated a retail plan that was successfully implemented across Pakistan-> Managed 15+ Activity Intercepts for collecting 40,000+ consumer data in Packages Mall, carried out data analysis, and presented consumer insights to the higher management for developing their marketing strategy.-> Managed Consumer Research consisting of In-Depth Interviews with 30+ respondents and Quantitative Survey of a 600+ respondents from an in-house generated Digital Consumer Panel for Faysal Bank.-> Developed a growth strategy for the bedding industry of a leading Pakistani manufacturer by identifying the market gaps. Formulated a roadmap for 2030-> Devised an effective marketing strategy for the Packages Group (largest Pakistani conglomerate) by identifying the pain points of consumers and addressing them

• Associate Consultant

  • Jan 2022 - Apr 2022



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Consultant

  • Jul 2019 - Dec 2021

  -> Conducted primary qualitative and quantitative research to launch Roar, a citrus product, for the first time ever in Pakistan – the first in all 207 Coca-Cola markets in the country-> Collaborated with the marketing division to conduct the biggest sampling drive in Pakistan on the Fanta flavor relaunch. Sampled over 1 million bottles across 13 territories-> Developed a NARTD (Non-alcoholic ready-to-drink) dashboard to track the brand’s health and to undertake a retail audit. Gathered global data on monthly basis to determine relationships, patterns, and trends across all categories of carbonated / non-carbonated beverages. -> Formulated a pricing strategy for all the Coca-Cola categories including cola, citrus, juices, and water using a growth lever simulator (GLS) to facilitate the decision-making process for marketing, operations, and strategy functions

• Trainee (K&I)

  • Nov 2018 - Jul 2019



Emaar

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Finance Trainee

  • Nov 2016 - Aug 2017

  -> Prepared and analyzed Consolidated Group Financial Statements and ensure their compliance with the latest IFRS and regulatory requirements. Advised management on the impact of existing and new reporting standards and transition strategies. Monitored and resolved inquiries from internal, external, and government auditors related to Group policies, financial reports, and internal controls. Performed analysis of Group MIS and budget -> Prepared and analyzed Consolidated Group Financial Statements and ensure their compliance with the latest IFRS and regulatory requirements. Advised management on the impact of existing and new reporting standards and transition strategies. Monitored and resolved inquiries from internal, external, and government auditors related to Group policies, financial reports, and internal controls. Performed analysis of Group MIS and budget



Queen's University Belfast

• United Kingdom
• Higher Education
• 700 & Above Employee

• International Student Advisor

  • Apr 2016 - May 2016



Santander UK

• United Kingdom
• Banking
• 700 & Above Employee

• Internship Trainee

  • Nov 2015 - Dec 2015

  -> Undertook administrative and clerical work. Recorded the number of cheques banked, changes in the address of customers, order of the new debit cards. Learnt about the mechanism of the any-time teller machine and bank security features and applied them -> Undertook administrative and clerical work. Recorded the number of cheques banked, changes in the address of customers, order of the new debit cards. Learnt about the mechanism of the any-time teller machine and bank security features and applied them