Experience

Umbra for Wood and Metal Industry

• Egypt
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Founder CEO

  • Jan 2021 - Present

  Outdoor Furniture Outdoor Furniture



Agthia Group PJSC

• United Arab Emirates
• Food and Beverage Services
• 700 & Above Employee

• Senior Vice President

  • Aug 2018 - Jul 2020



ISMAIL ALI ABUDAWOOD CO.

• Saudi General Manager

  • Feb 1991 - Jun 2018

  July 2010 to date Managing big turnover business with high degree of complexity:- 10 large scale principals ( P&G / Ferrero/ Clorox / Tilda/ Kelloggs / Campbell / Haribo / Quaker /...).- 30 branches across Saudi.- An extremely competitive market.- Full P&L responsabilities.July 2007 to June 2010 Customer Business Development Director.-In charge of all Trade: Key Account , Supermarkets , HORECA , Wholesalers , groceries and Pharmacies.Customer Business Development ( Head of Traditional Trade) January 2004 to June 2007-In charge of Traditional Trade (WS/Van).-Delivered sustained competitive advantage for the brands at the point of purchase.Customer Marketing ( P&G Arabian Peninsula)July 2001 to December 2003- Sconded to Proctor and Gamble.-Responsible for designing and ensuring effective field sales force executions for initiatives relating to brands, promotions, merchandising , trade coverage , spending and trade terms.- Dealing with 6 P&G exclusive distributers in 6 different Arabian Peninsula markets.- Designing Program to influence presence in store as well as guiding the CBD organizations on the category management process.District Sales Manager (Center, Eastern & Northern Regions) (November 1999 to June. 2001)- 50% of the Total Kingdom Business.-Lead, trained and coached 6 unit managers, 26 section managers.District Sales Manager (Center & Southern Regions) (July. 1998 - Oct. 1999)Unit Manager (July. 1996 - June. 1998)-Upper trade in Riyadh.Unit Manager ( South then Riyadh Van Operation ) (November 1991 - June 1996)