Member

• Jul 2023 - Present

Deakin Business Development Consultant (Intern)

• Jul 2023 - Present

* Engaged in hands-on small business consulting as part of a work-integrated learning program, providing real-world consulting experience. * Utilized the 7 Levers of Business Framework to perform comprehensive 'health checks' on the key profit drivers of client businesses, identifying areas of opportunity and growth. * Collaborated with a team to create detailed strategic project briefs, including well-researched and planned projects tailored to clients' specific needs, resulting in immediate business benefits. * Contributed innovative ideas and solutions to small and medium enterprises (SMEs), enhancing their business strategy and operations. * Gained in-depth exposure to professional advisory services, enhancing analytical, communication, and problem-solving skills. * Built and maintained relationships with clients and industry professionals, demonstrating strong interpersonal and networking abilities. Show less

Growth Marketer

• Oct 2022 - Present

• Developed and executed data-driven marketing strategies to drive customer acquisition, retention, and revenue growth for Gaylord Indian Restaurant.• Conducted comprehensive market research to identify target customer segments and their preferences, resulting in the creation of tailored marketing campaigns and messaging.• Implemented and optimized an impactful email marketing campaign, resulting in a 20% increase in customer engagement and a 15% boost in repeat visits.• Leveraged various social media platforms to enhance brand visibility and engagement, leading to a 30% increase in followers and a 25% growth in online reservations.• Collaborated closely with the culinary team to create and promote innovative menu offerings, driving a 10% increase in average customer spending.• Utilised advanced analytics tools to track key performance indicators, analyse campaign effectiveness, and derive actionable insights for continuous improvement.• Implemented customer loyalty programs and referral initiatives, resulting in a 15% increase in customer referrals and a 10% increase in customer retention.• Monitored industry trends and competition to identify growth opportunities and proactively implement cutting-edge marketing strategies.• Collaborated cross-functionally with teams to ensure consistent brand messaging across all channels, including website, social media, and offline marketing materials. Show less

Assistant Growth Marketer

• Jul 2022 - Oct 2022

Senior Marketing Associate

• Aug 2021 - Apr 2022

• Successfully collaborated with clients to understand their marketing objectives and align project plans accordingly.• Strategically planned and allocated resources to optimise project efficiency and meet marketing goals.• Streamlined the ordering process for major bought-out items of turbines, ensuring timely delivery and cost-effectiveness.• Implemented effective monitoring systems to track the progress of turbines and bought-out items, ensuring smooth project execution.• Generated comprehensive project progress reports for clients, highlighting marketing milestones and deliverables.• Led 5 export projects and successfully executed 6 projects (3 exports and 3 imports), achieving marketing objectives within specified timelines. Show less

Marketing Associate

• Mar 2021 - Aug 2021

Assigned to support marketing team in developing and executing effective marketing strategies to promote Kessels products and services in the market.

Sales Marketing Engineer

• Sep 2020 - Mar 2021

• Evaluated regular and timely sales reports from sales advisors to identify marketing opportunities and optimise sales strategies. • Developed persuasive proposal offers for MGF Toyota dealership, highlighting unique selling points and aligning with Toyota India's marketing guidelines. • Evaluated regular and timely sales reports from sales advisors to identify marketing opportunities and optimise sales strategies. • Developed persuasive proposal offers for MGF Toyota dealership, highlighting unique selling points and aligning with Toyota India's marketing guidelines.

Marketing Engineer

• Jan 2020 - Jul 2020

• Collaborated with marketing teams to develop innovative piping supports and GA drawings that met customer requirements and enhanced product visibility. • Utilised Open Plant Modeler and MicroStation to design and model marketing-centric features, resulting in improved product presentation. • Acquired knowledge of Siemens COMOS Software, enhancing proficiency in marketing-driven design and analysis processes. • Collaborated with marketing teams to develop innovative piping supports and GA drawings that met customer requirements and enhanced product visibility. • Utilised Open Plant Modeler and MicroStation to design and model marketing-centric features, resulting in improved product presentation. • Acquired knowledge of Siemens COMOS Software, enhancing proficiency in marketing-driven design and analysis processes.

Marketing & Sales Intern

• Jun 2018 - Jul 2018

• Evaluated regular and timely sales reports from sales advisors to identify marketing opportunities and optimise sales strategies. • Developed persuasive proposal offers for MGF Toyota dealership, highlighting unique selling points and aligning with Toyota India's marketing guidelines. • Evaluated regular and timely sales reports from sales advisors to identify marketing opportunities and optimise sales strategies. • Developed persuasive proposal offers for MGF Toyota dealership, highlighting unique selling points and aligning with Toyota India's marketing guidelines.